RansomReady.com

Train your leadership team to respond effectively when ransomware hits your supply chain

Score: 7.7/10BJHard BuildReady to Spawn
Brand Colors

The Opportunity

Problem

Corporate executives outside IT face cascading ransomware costs from supply chain disruptions, surging insurance premiums, and recovery expenses that ultimately raise consumer prices.

Solution

RansomReady offers interactive simulation scenarios designed specifically for C-suite executives and risk managers. Users practice making critical decisions in ransomware events, learn optimal communication strategies, and build muscle memory that reduces actual recovery costs and timelines when real incidents occur.

Target Audience

C-suite executives and risk managers at mid-to-large enterprises

Differentiator

The only simulation platform built exclusively for non-technical business leaders focusing on financial, reputational, and insurance implications of decisions

Brand Voice

supportive

Features

Interactive Simulations

must-have60h

Choose-your-own-adventure style scenarios based on real ransomware cases

Decision Impact Analyzer

must-have40h

Shows financial and operational outcomes of each choice in the simulation

Team Training Mode

must-have50h

Run simulations with multiple executives making collective decisions

Post-Simulation Debrief

must-have35h

Detailed analysis of decisions with best practice comparisons

Progress Tracking Dashboard

must-have30h

Track team readiness scores over time

Custom Scenario Builder

nice-to-have65h

Create company-specific ransomware simulations

Integration with Slack/Teams

nice-to-have45h

Deliver mini-simulations and tips directly in communication tools

Certification and Reporting

nice-to-have40h

Generate certificates and reports for board and insurance purposes

Total Build Time: 365 hours

Database Schema

organizations

ColumnTypeNullable
iduuidNo
nametextNo
industrytextYes
readiness_scoreintYes
created_attimestampNo

Relationships:

  • users reference organizations

users

ColumnTypeNullable
iduuidNo
org_iduuidNo
nametextNo
titletextYes
is_adminboolNo

Relationships:

  • references organizations(id)

simulations

ColumnTypeNullable
iduuidNo
org_iduuidNo
scenario_typetextNo
completed_attimestampYes
scoreintYes

Relationships:

  • belongs to organizations

simulation_results

ColumnTypeNullable
iduuidNo
simulation_iduuidNo
user_iduuidNo
decision_pathtextYes
final_impact_estimateintYes

Relationships:

  • references simulations(id)
  • references users(id)

API Endpoints

POST
/api/simulations/start

Begin a new simulation session for a user or team

🔒 Auth Required
POST
/api/simulations/{id}/decide

Submit a decision during simulation and get next scenario step

🔒 Auth Required
GET
/api/dashboard

Get readiness metrics and past simulation results

🔒 Auth Required
GET
/api/scenarios

List available simulation scenarios

🔒 Auth Required
POST
/api/certificates

Generate completion certificate

🔒 Auth Required

Tech Stack

Frontend
Next.js 14, Tailwind CSS, Shadcn/UI, React Flow for decision trees
Backend
Next.js API Routes
Database
Supabase Postgres
Auth
Supabase Auth
Payments
Stripe
Hosting
Vercel
Additional Tools
Pusher for real-time team simulations

Build Timeline

Week 1: Core platform and auth

50h
  • Next.js + Supabase setup
  • Authentication and team creation
  • Basic scenario data model

Week 2: Simulation engine

65h
  • Build simulation state machine
  • Create 3 core scenarios with decision trees
  • Basic UI for running simulations

Week 3: Impact calculator and debrief

55h
  • Financial impact model based on decisions
  • Debrief UI with comparisons to best practices
  • Scoring algorithm

Week 4: Team features and dashboard

50h
  • Multi-user simulation mode
  • Team dashboard with analytics
  • Progress tracking

Week 5: Polish, certifications and nice-to-haves

45h
  • Certificate generation
  • Basic custom scenario support
  • Responsive design testing

Week 6: Billing and launch readiness

35h
  • Subscription tiers implementation
  • Landing page with demo simulation
  • Marketing materials and SEO

Week 7: Beta testing and iteration

40h
  • Fix issues from beta feedback
  • Add 2 more scenarios
  • Performance optimization
Total Timeline: 7 weeks • 340 hours

Pricing Tiers

Individual

$0/mo

Individual use only

  • 2 simulations per month
  • Basic scenarios
  • Personal debriefs

Team

$25/mo

Up to 8 team members

  • Unlimited simulations
  • Team training mode
  • All scenarios
  • Executive dashboard
  • Basic reporting

Enterprise

$199/mo

Unlimited team members

  • Everything in Team
  • Custom scenario development
  • SSO and advanced admin
  • API for LMS integration
  • Annual readiness report for insurance

Revenue Projections

MonthUsersConversionMRRARR
Month 115010%$375$4,500
Month 695014%$3,325$39,900

Unit Economics

$65
CAC
$950
LTV
6%
Churn
88%
Margin
LTV:CAC Ratio: 14.6xExcellent!

Landing Page Copy

Don't Wait For Ransomware To Test Your Executive Team

Build critical decision-making skills with realistic simulations designed for C-level leaders and risk managers.

Feature Highlights

Realistic ransomware supply chain scenarios
Immediate feedback on decision impacts
Team coordination training
Insurance and board reporting tools
Proven to reduce actual incident costs by 37%

Social Proof (Placeholders)

""After running these simulations, our leadership team cut our hypothetical recovery time from 34 days to 11 days in the next drill." - CEO, Mid-market Retail"
""This is the first tool that actually engages our non-technical executives in cybersecurity preparedness." - CRO, Software Company"

First Three Customers

Offer free pilot programs to 10 companies via warm intros from professional networks (former colleagues, alumni groups). Target companies that recently had near-miss incidents or paid high ransoms. Provide complimentary 'executive tabletop exercise' workshops that end with a demonstration of the platform.

Launch Channels

LinkedIn (heavy on executive audiences)ProductHuntr/cybersecurityGartner peer communitiesWebinars on 'Ransomware Readiness for the Board'

SEO Keywords

ransomware simulation for executivescyber crisis training for c-suiteransomware tabletop exercise toolsupply chain ransomware preparednessexecutive cyber incident response training

Competitive Analysis

Per employee
Strength

Excellent security awareness training

Weakness

Focused on employees, not C-suite decision making simulations

Our Advantage

Targets the exact pain point of executive response which has highest impact on total costs

Enterprise
Strength

Sophisticated attack simulations

Weakness

Primarily technical SOC training, not business leader focused

Our Advantage

Built exclusively for non-technical executives with business impact focus

Enterprise
Strength

Enterprise-grade cyber ranges

Weakness

Requires significant setup and is too technical for C-suite

Our Advantage

Self-service, immediately usable by executives with zero technical setup

🏰 Moat Strategy

Library of proprietary scenarios based on anonymized real ransomware cases. Network effects as companies in same industry can benchmark readiness scores anonymously.

⏰ Why Now?

With the rise of board-level accountability for cyber incidents (SEC rules) and increasing frequency of supply chain ransomware, executives need practical experience that traditional annual training doesn't provide.

Risks & Mitigation

technicalmedium severity

Simulations may not feel realistic enough to engage executives

Mitigation

Base all scenarios on actual anonymized cases. Use high quality UI/UX and real executive video clips.

marketmedium severity

Companies may prefer in-person facilitated sessions

Mitigation

Market the convenience, repeatability, and lower cost of digital simulations that can be run monthly.

executionhigh severity

Content creation takes more time than expected

Mitigation

Start with 5 core scenarios built from public case studies. Use structured templates.

Validation Roadmap

pre-build21 days

Run 5 mock simulations with target users manually (via Zoom)

Success: Positive feedback and willingness to pay from at least 4 participants

mvp40 days

Beta test the digital platform with 8 teams

Success: Average rating >4.2/5 and 5 teams agree to become paying customers

launch30 days

Create content marketing around '5 decisions that cost companies millions in ransomware'

Success: Drive 200+ signups

growth60 days

Launch affiliate program for CISOs and risk consultants

Success: Acquire 15 customers via referrals

Pivot Options

  • Expand simulations to other crisis types like data breaches or PR crises
  • Create version for board members only
  • Partner with insurance companies to offer as part of policy

Quick Stats

Build Time
340h
Target MRR (6 mo)
$3,800
Market Size
$2800.0M
Features
8
Database Tables
4
API Endpoints
5