The simplest visual HR platform for Senegalese SMEs
Senegalese SMEs cannot afford HRTech solutions while their HR staff lack the digital skills to implement them, forcing continued reliance on manual processes
TerangaHR provides a beautiful, icon-rich dashboard designed for non-technical HR managers. With large buttons and minimal text, users can manage staff, track attendance, generate compliant documents, and run payroll with just a few clicks. Everything is pre-configured for Senegalese labor regulations.
Senegalese SME owners and their HR managers (non-large corporations)
Designed from the ground up with Senegalese HR managers using principles of visual simplicity and local regulatory knowledge - unlike complex Western tools that require training.
friendly
Large icon interface with one-click access to all functions
Simple profile cards for adding and managing staff
Visual calendar for marking and viewing presence
One-click creation of contracts, payslips, and certificates compliant with Senegalese law
Automatic flagging of labor law violations
Built-in calculator using Senegalese tax and contribution tables
Progressive web app optimized for low-end Android phones
Pre-built reports for Ministry of Labor submissions
Visual task board for HR responsibilities
Simple portal for staff to view documents
| Column | Type | Nullable |
|---|---|---|
| id | uuid | No |
| name | text | No |
| owner_id | uuid | No |
| siren | text | Yes |
| subscription_tier | text | No |
| created_at | timestamp | No |
Relationships:
| Column | Type | Nullable |
|---|---|---|
| id | uuid | No |
| company_id | uuid | No |
| full_name | text | No |
| phone | text | Yes |
| position | text | Yes |
| salary_base | int | Yes |
| hire_date | timestamp | Yes |
Relationships:
| Column | Type | Nullable |
|---|---|---|
| id | uuid | No |
| employee_id | uuid | No |
| document_type | text | No |
| file_url | text | No |
| generated_at | timestamp | No |
| status | text | No |
Relationships:
| Column | Type | Nullable |
|---|---|---|
| id | uuid | No |
| employee_id | uuid | No |
| date | timestamp | No |
| status | text | No |
| notes | text | Yes |
Relationships:
/api/documents/generateGenerate compliant HR documents
/api/payroll/calculateCalculate payroll according to Senegalese rules
/api/compliance/checkRun compliance audit on current employee data
/api/attendance/batchRecord multiple attendance entries
Maximum 8 employees
None
None
| Month | Users | Conversion | MRR | ARR |
|---|---|---|---|---|
| Month 1 | 65 | 12% | $195 | $2,340 |
| Month 6 | 520 | 21% | $2,730 | $32,760 |
Big colorful buttons. No complicated menus. Built exclusively for Senegalese small businesses with local labor laws built in.
Run Facebook ads targeting 'gérants PME Dakar' and 'responsable RH Senegal' offering free setup calls. Present at the monthly CCIAD (Chambre de Commerce) SME roundtables in Dakar. Offer free accounts to first 10 users of popular Senegalese accounting software partners.
Feature depth
Overwhelming UI for non-technical users
Designed with Senegalese simplicity principles and visual-first interface
Accounting integration
Expensive and complex for SMEs
Flat affordable pricing and Senegal-specific templates
Familiarity
Error-prone, no automation or compliance updates
Automation + always up-to-date Senegalese regulations
Curated library of Senegalese HR document templates and compliance rules that grows with every customer interaction and regulatory change.
Senegal's new 'Emergence 2035' plan is pushing SME formalization while design tools have matured enough to create truly simple interfaces for low-literacy users.
Preference for continuing with Excel and paper
Focus marketing on time saved and error reduction with real Senegalese case studies
Labor law changes requiring frequent updates
Build modular compliance engine and maintain relationship with local labor law expert
Design not intuitive enough for target users
Conduct 5 usability tests with actual Senegalese HR managers before launch
Success: 80% complete core tasks without assistance
Success: 12 companies actively using for 2 payroll cycles
Success: Secure 35 paying customers in first month
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