SimulaFixa.com

Simulate the forces behind Brazil's fixed income ETF explosion

Score: 7.2/10BrazilMedium BuildReady to Spawn
Brand Colors

The Opportunity

Problem

Brazilian investors lack clear understanding of why fixed income ETFs grew to R$51B beyond just high Selic rates, leading to suboptimal portfolio allocation

Solution

SimulaFixa lets investors build and run interactive scenarios to understand how regulatory changes, liquidity events, and rate paths drove fixed income ETFs to R$51B. Through hands-on simulation, users develop intuition for optimal portfolio construction beyond surface-level rate analysis.

Target Audience

Brazilian retail and institutional investors allocating to ETFs

Differentiator

The only Monte Carlo + historical replay simulator purpose-built for Brazilian fixed income ETFs with embedded regulatory scenario templates.

Brand Voice

educational and empowering

Features

Scenario Builder

must-have65h

Drag-and-drop interface to create custom market and regulatory scenarios

Monte Carlo Engine

must-have50h

Run thousands of simulations on ETF performance under different conditions

Historical Replay Mode

must-have35h

Replay actual 2018-2024 market events to see ETF reactions

Portfolio Simulator

must-have40h

Test how different allocations would have performed during ETF growth period

Insight Generator

must-have30h

AI summarizes key learnings from each simulation run

Template Library

nice-to-have25h

Pre-built scenarios based on real events (Selic cuts, liquidity crises)

Comparison Reports

nice-to-have30h

Compare simulation outcomes across different portfolio strategies

Shared Simulations

nice-to-have35h

Share simulation results with advisors or colleagues

Real-time Market Connector

future55h

Live data feed to run simulations on current conditions

Total Build Time: 365 hours

Database Schema

users

ColumnTypeNullable
iduuidNo
emailtextNo
risk_profiletextYes
created_attimestampNo

Relationships:

  • simulations references user_id

simulations

ColumnTypeNullable
iduuidNo
user_iduuidNo
nametextNo
scenario_configjsonbNo
resultsjsonbYes
created_attimestampNo

Relationships:

  • references users(id)

scenarios

ColumnTypeNullable
iduuidNo
nametextNo
typetextNo
template_datajsonbNo
is_publicboolNo

portfolios

ColumnTypeNullable
iduuidNo
user_iduuidNo
allocationsjsonbNo
created_attimestampNo

Relationships:

  • references users(id)

API Endpoints

POST
/api/simulate

Execute Monte Carlo simulation with given parameters

🔒 Auth Required
GET
/api/simulations

List user's past simulations

🔒 Auth Required
GET
/api/scenarios/templates

Get curated regulatory and rate scenarios

POST
/api/portfolio/test

Test portfolio against historical or simulated scenarios

🔒 Auth Required

Tech Stack

Frontend
Next.js 14, Tailwind CSS, Recharts, Shadcn/ui
Backend
Next.js API Routes
Database
Supabase Postgres
Auth
Supabase Auth
Payments
Stripe
Hosting
Vercel
Additional Tools
OpenAI APImathjs for simulations

Build Timeline

Week 1: Core Simulation Engine

45h
  • Simulation math framework
  • Supabase schema
  • Auth system

Week 2: Scenario Builder UI

50h
  • Drag-and-drop scenario interface
  • Template library
  • Basic Monte Carlo implementation

Week 3: Visualization & Results

48h
  • Results dashboard with charts
  • Historical replay mode
  • Insight summarization

Week 4: Portfolio Integration

35h
  • Portfolio upload and testing
  • Comparison tools
  • Landing page

Week 5: Payments & Sharing

32h
  • Stripe billing
  • Simulation sharing feature
  • User dashboard

Week 6: Polish & Launch

30h
  • Performance optimization
  • Documentation and tutorials
  • Launch assets
Total Timeline: 6 weeks • 290 hours

Pricing Tiers

Starter

$0/mo

Max 1000 paths per simulation

  • 5 simulations/month
  • Basic templates
  • Limited history

Pro

$25/mo

None

  • Unlimited simulations
  • All templates
  • Full Monte Carlo (10k paths)
  • Portfolio testing
  • Export results

Institutional

$149/mo

Custom

  • Everything in Pro
  • Custom scenario creation
  • API access
  • Team workspace
  • Dedicated support

Revenue Projections

MonthUsersConversionMRRARR
Month 114011%$385$4,620
Month 61,25021%$6,562$78,750

Unit Economics

$38
CAC
$480
LTV
5%
Churn
79%
Margin
LTV:CAC Ratio: 12.6xExcellent!

Landing Page Copy

What If You Could Replay the R$51B ETF Boom?

Build scenarios. Run simulations. Finally understand the forces behind fixed income ETF growth and optimize your allocation.

Feature Highlights

Monte Carlo Simulations
Regulatory Scenario Templates
Historical Event Replays
Portfolio Stress Testing
Learn-by-Doing Insights

Social Proof (Placeholders)

"'The simulation of the 2023 liquidity event completely changed my view on LFTs' — Rafael T."
"'Best financial education tool I've used in Brazil' — Mariana Costa"

First Three Customers

1. Create 5 high-quality simulation templates based on real past events and offer them free to finance YouTubers (Primo Rico network, Me Poupe) for reviews. 2. Partner with 3 university finance professors to use the tool in classes and collect academic feedback. 3. Seed 50 free Pro accounts to active members of r/investimentos who participate in a 'simulation challenge'.

Launch Channels

ProductHuntr/investimentosLinkedIn Brazil FinanceYouTube finance creatorsTwitter threads with simulations

SEO Keywords

simulador etf renda fixasimulacao cenarios selictestar alocacao etfmonte carlo renda fixareplay historico etf brasil

Competitive Analysis

Investing.com Simulator

investing.com
Freemium
Strength

Broad market coverage

Weakness

Generic, no Brazil-specific regulatory scenarios

Our Advantage

Deep focus on fixed income ETF mechanics and local context

Quantum Finance

quantumfinance.com.br
Enterprise
Strength

Strong data

Weakness

Too complex and expensive for retail investors

Our Advantage

Interactive, educational interface designed for retail

🏰 Moat Strategy

Growing library of validated Brazilian regulatory scenario templates that become industry standard over time

⏰ Why Now?

Brazilian Central Bank is in a clear easing cycle. Investors need tools to stress-test portfolios against different ending points of this cycle.

Risks & Mitigation

technicalmedium severity

Simulation engine is computationally expensive

Mitigation

Use edge functions + caching of common scenarios, offer lower path counts on free tier

markethigh severity

Users find simulations too technical

Mitigation

Heavy investment in guided tours, templates, and plain-language insight summaries

legalmedium severity

Simulations could be seen as investment advice

Mitigation

Clear disclaimers and educational positioning only

Validation Roadmap

pre-build14 days

Run usability tests with 15 investors on Figma prototype

Success: 80% can complete a simulation without help

mvp40 days

Private beta with 80 users running at least 3 simulations each

Success: NPS above 40 and 25% conversion to paid

growth60 days

Create viral 'simulation challenge' campaign

Success: 500+ shared simulations and 1200 total users

Pivot Options

  • Expand into full financial planning simulator
  • Create B2B version for wealth management firms
  • Add real-money paper trading integration

Quick Stats

Build Time
290h
Target MRR (6 mo)
$7,200
Market Size
$45.0M
Features
9
Database Tables
4
API Endpoints
4