HarenaKit.com

Business OS for Malagasy resource entrepreneurs

Score: 7.1/10MGHard BuildReady to Spawn
Brand Colors

The Opportunity

Problem

Madagascar's abundant natural resources (vanilla, nickel, graphite, biodiversity) generate wealth that flows through external systems, leaving citizens with power cuts, broken roads, precarious jobs and rising prices while perpetuating national dependency.

Solution

HarenaKit is the complete operations toolkit for entrepreneurs and cooperatives working with vanilla, graphite, essential oils and eco-tourism. It combines invoicing, inventory, client CRM, local pricing intelligence and simplified compliance documents so locals can run professional businesses and retain more wealth instead of depending on foreign intermediaries.

Target Audience

Malagasy citizens and local entrepreneurs living with daily infrastructure collapse and economic exclusion despite national resource wealth

Differentiator

Contains built-in Madagascar-specific resource templates, fair pricing calculators, export document generators and cooperative matching — capabilities no generic tools like Wave or Quickbooks provide for our context.

Brand Voice

professional

Features

Smart Invoicing

must-have30h

Create professional invoices in Malagasy/French/English with one tap, works offline.

Resource Inventory

must-have28h

Track stock of vanilla, graphite or tourism packages with quality grades.

Client CRM

must-have25h

Manage buyers, track communications and payment history.

Local Pricing Engine

must-have35h

Suggest optimal selling prices based on current market data and quality.

Compliance Templates

must-have40h

Generate simplified export docs and tax summaries for Malagasy regulations.

Cooperative Matching

nice-to-have25h

Find and connect with nearby cooperatives for bulk selling.

Revenue Analytics

nice-to-have30h

Beautiful dashboards showing profit by resource type and buyer.

Document Vault

nice-to-have20h

Secure storage for contracts and certifications.

Total Build Time: 233 hours

Database Schema

users

ColumnTypeNullable
iduuidNo
phonetextNo
business_nametextYes
resource_focustextNo
created_attimestampNo

Relationships:

  • invoices.user_id -> users.id
  • inventory_items.user_id -> users.id

clients

ColumnTypeNullable
iduuidNo
user_iduuidNo
nametextNo
contacttextYes
notestextYes
total_transactionsintNo

Relationships:

  • references users via user_id

inventory_items

ColumnTypeNullable
iduuidNo
user_iduuidNo
resource_typetextNo
quantityintNo
quality_gradetextYes
purchase_priceintYes
updated_attimestampNo

Relationships:

  • references users via user_id

invoices

ColumnTypeNullable
iduuidNo
user_iduuidNo
client_iduuidNo
amountintNo
statustextNo
pdf_urltextYes
created_attimestampNo

Relationships:

  • references users and clients

API Endpoints

POST
/api/invoices

Create and generate new invoice

🔒 Auth Required
GET
/api/inventory

Get current inventory with valuations

🔒 Auth Required
POST
/api/pricing/suggest

Get recommended selling price for resource

🔒 Auth Required
POST
/api/documents/export

Generate compliance PDF

🔒 Auth Required

Tech Stack

Frontend
React Native with Expo
Backend
Ruby on Rails
Database
PostgreSQL
Auth
Clerk
Payments
Flutterwave
Hosting
Render
Additional Tools
Puppeteer for PDF generationSidekiq

Build Timeline

Week 1: Auth and core models

45h
  • Rails API + React Native init
  • Clerk auth
  • Core models (users, clients, inventory)

Week 2: Invoicing engine

52h
  • Invoice creation flow
  • PDF generation
  • Offline support with WatermelonDB

Week 3: Inventory and CRM

48h
  • Inventory tracking with grades
  • CRM module
  • WhatsApp sharing

Week 4: Pricing and analytics

50h
  • Pricing engine using scraped public data
  • Analytics dashboard
  • Resource templates

Week 5: Compliance and payments

42h
  • Document templates
  • Flutterwave integration
  • Multi-language UI

Week 6: Matching and launch

38h
  • Cooperative matching feature
  • Beta testing with vanilla farmers
  • Landing page
Total Timeline: 6 weeks • 340 hours

Pricing Tiers

Starter

$0/mo

Up to 15 invoices/month

  • 1 resource type
  • Basic invoicing
  • Limited inventory

Pro

$35/mo

None

  • Unlimited resources
  • Full CRM
  • Pricing engine
  • Compliance templates

Cooperative

$99/mo

Up to 8 users

  • All Pro features
  • Multi-user seats
  • Advanced analytics
  • Dedicated support

Revenue Projections

MonthUsersConversionMRRARR
Month 118022%$1,386$16,632
Month 61,65031%$17,900$214,800

Unit Economics

$14
CAC
$680
LTV
4%
Churn
78%
Margin
LTV:CAC Ratio: 48.6xExcellent!

Landing Page Copy

Run Your Vanilla or Mineral Business Like a Professional

The only toolkit built for Malagasy resource entrepreneurs to keep more wealth at home.

Feature Highlights

Invoicing that speaks Malagasy and French
Smart pricing based on real market data
Compliance documents in one click
Inventory that understands quality grades
Connect with local buyers and cooperatives

Social Proof (Placeholders)

"'I went from selling to one middleman to managing 12 direct international clients with proper invoices.' – Laza, Vanilla exporter"
"'The pricing engine helped me negotiate 22% better this season.' – Sophie, Essential oils producer"

First Three Customers

Partner with existing vanilla cooperatives in Sava region (Antalaha, Sambava). Offer free 6-month Pro accounts to the first 40 cooperative leaders who bring 3 members each. Present at the annual vanilla exposition and agricultural fairs with live demos.

Launch Channels

ProductHuntr/SaaSLinkedIn Madagascar entrepreneur groupsVanilla exporter WhatsApp communitiesPartnership with Ministry of Agriculture extension officers

SEO Keywords

logiciel gestion vanille Madagascarfacturation export vanillegestion stock graphiteprix vanille en directoutil entrepreneur Madagascar

Competitive Analysis

Wave Accounting

https://waveapps.com
Free/Paid
Strength

Simple invoicing

Weakness

No resource-specific templates, no Madagascar compliance, no pricing intelligence

Our Advantage

Deep domain knowledge for vanilla/graphite/tourism with local templates

🏰 Moat Strategy

Domain-specific templates and growing dataset of Madagascar resource pricing and compliance knowledge that compounds over time.

⏰ Why Now?

Rising global demand for traceable vanilla and critical minerals coincides with increasing number of Malagasy entrepreneurs wanting to bypass traditional exporters.

Risks & Mitigation

legalhigh severity

Complex and changing export regulations

Mitigation

Partner with local legal expert for template accuracy and include disclaimer

marketmedium severity

Low digital literacy among small farmers

Mitigation

Create simple video tutorials in Malagasy and offer phone support onboarding

Validation Roadmap

pre-build15 days

Interview 20 vanilla and mineral entrepreneurs about current tools and $35 pain tolerance

Success: At least 12 indicate they would switch immediately

mvp40 days

Pilot with 3 cooperatives (80 users)

Success: 60% active after 30 days and 25% conversion

launch60 days

Full launch at vanilla festival

Success: $4500 MRR within 90 days

Pivot Options

  • Become full traceability blockchain layer for vanilla
  • White-label for banks offering agri-loans
  • Expand into full ERP for cooperatives

Quick Stats

Build Time
340h
Target MRR (6 mo)
$17,900
Market Size
$18.7M
Features
8
Database Tables
4
API Endpoints
4