Turn Martech Integration Skills Into a Job-Winning Portfolio
Marketers and students lack the skills to effectively integrate martech tools, leaving them unprepared for transformational marketing and the future of the industry.
ProofStack guides marketing professionals and students through employer-recognized integration projects. Users build real (or simulated) connections between tools, document their process with screenshots and explanations, and the platform automatically generates professional case studies, verifiable badges, and a beautiful portfolio site they can send to recruiters.
Marketing professionals and students focused on martech careers
Focuses on career outcomes by turning learning into tangible, verifiable proof that hiring managers can trust.
encouraging
20 employer-approved martech integration projects with success rubrics
Structured workflow to document requirements, architecture, challenges and results
Automatically creates Notion-style and static portfolio sites from completed projects
Cryptographically signed badges that employers can verify
Public profile where recruiters can browse verified talent
Other members can review and endorse completed projects
One-click export of projects into tailored resume bullets
AI generates likely interview questions based on your completed projects
| Column | Type | Nullable |
|---|---|---|
| id | uuid | No |
| text | No | |
| name | text | Yes |
| title | text | Yes |
| experience_level | text | Yes |
| created_at | timestamp | No |
Relationships:
| Column | Type | Nullable |
|---|---|---|
| id | uuid | No |
| user_id | uuid | No |
| template_id | uuid | No |
| title | text | No |
| status | text | No |
| documentation | text | Yes |
| completed_at | timestamp | Yes |
| Column | Type | Nullable |
|---|---|---|
| id | uuid | No |
| user_id | uuid | No |
| project_id | uuid | No |
| badge_type | text | No |
| verification_hash | text | No |
| issued_at | timestamp | No |
| Column | Type | Nullable |
|---|---|---|
| id | uuid | No |
| user_id | uuid | No |
| custom_domain | text | Yes |
| is_published | bool | No |
| theme | text | Yes |
/api/templatesGet list of project templates
/api/projectsCreate new project from template
/api/portfolioGenerate or retrieve user's portfolio
/api/verify/[hash]Public verification endpoint for employers
/api/reviewSubmit peer review for a project
Limited to students with .edu email
None
Priority support
| Month | Users | Conversion | MRR | ARR |
|---|---|---|---|---|
| Month 1 | 140 | 12% | $420 | $5,040 |
| Month 6 | 1,250 | 18% | $5,625 | $67,500 |
Complete real integration challenges. Get verifiable proof. Launch a portfolio that makes recruiters message you.
Contact career services at 5 universities with strong digital marketing programs and offer free Student tier plus career webinars. Reach out to 25 marketing hiring managers on LinkedIn offering free access to the recruiter dashboard in exchange for feedback on what they look for in portfolios. Offer free Career tier to the first 15 job-seeking marketers in r/marketing and the Martech subreddit who document their journey.
Recognized certificates
Certificates don't show actual project work
Creates a complete living portfolio with documented case studies
Strong design portfolio reputation
Not specific to martech or technical integrations
Built specifically for technical marketing roles with verification
Network effect from the public talent directory — the more skilled users on the platform, the more valuable it becomes to both job seekers and recruiters
Remote work and economic uncertainty have made verifiable proof of skills more important than ever. Hiring managers no longer trust self-reported 'HubSpot Certified' claims without seeing actual integration work.
Students use platform but working professionals don't see value
Focus initial marketing on mid-level marketers actively job hunting
Creating enough high-quality project templates
Start with 8 templates and allow users to propose new ones
Trademark issues with tool logos in portfolio examples
Use generic icons and clearly state 'simulated environment' where appropriate
Success: Clear consensus on 5-7 key integration projects they look for
Success: At least 15 publish portfolios and 8 report interview traction
Success: 50 Pro signups and first recruiter using the directory
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