Heizwise (heizwise.com)

Predict your heating costs and regulations before they cost you €20k+

Score: 7.8/10GermanyMedium BuildReady to Spawn
Brand Colors

The Opportunity

Problem

German homeowners and tenants face massive financial uncertainty from either high upfront heat pump costs or rapidly rising gas/oil heating expenses (projected to double by 2040) due to shifting regulations and green fuel mandates.

Solution

Heizwise lets German homeowners and landlords enter basic property details to run accurate 15-year cost simulations for heat pumps, gas, district heating, and pellets. It automatically factors in current subsidies, GEG regulations, and energy price forecasts to deliver clear recommendations and scenario comparisons.

Target Audience

German homeowners, landlords, and tenants in residential buildings facing heating system replacement decisions

Differentiator

Live regulatory feed combined with hyper-local German climate and grid data for projection accuracy no free government calculator can match.

Brand Voice

supportive

Features

Property Profile Builder

must-have25h

Guided questionnaire for house size, age, insulation, current system and location

Multi-Scenario Simulator

must-have45h

Calculates 15-year costs under mild, medium and strict regulatory scenarios

Subsidy Eligibility Engine

must-have30h

Checks KfW, BAFA and state-level grants applicable to your Bundesland

Interactive Projection Dashboard

must-have25h

Charts showing break-even points, cumulative costs and savings

PDF Recommendation Report

must-have20h

Professional downloadable report with next-action checklist

Monthly Projection Updater

nice-to-have18h

Automatically refreshes forecasts when energy prices or laws change

Regulation Change Alerts

nice-to-have15h

Email notifications when new rules affect your specific situation

Multi-Property Portfolio

nice-to-have25h

Landlords can manage 5+ buildings in one account

AI Explanation Chat

future40h

Ask follow-up questions about any part of your report

Total Build Time: 243 hours

Database Schema

users

ColumnTypeNullable
iduuidNo
emailtextNo
nametextYes
created_attimestampNo

properties

ColumnTypeNullable
iduuidNo
user_iduuidNo
postcodetextNo
size_sqmintNo
construction_yearintYes
current_systemtextNo
insulation_ratingtextYes
annual_consumption_kwhintYes

Relationships:

  • user_id references users(id)

simulations

ColumnTypeNullable
iduuidNo
property_iduuidNo
scenario_typetextNo
results_jsontextNo
created_attimestampNo

Relationships:

  • property_id references properties(id)

subscriptions

ColumnTypeNullable
iduuidNo
user_iduuidNo
stripe_idtextYes
tiertextNo
statustextNo
current_period_endstimestampYes

Relationships:

  • user_id references users(id)

API Endpoints

POST
/api/properties

Create or update property profile

🔒 Auth Required
POST
/api/simulate

Run cost simulation engine

🔒 Auth Required
GET
/api/subsidies/check

Check eligibility for all applicable grants

🔒 Auth Required
POST
/api/reports/pdf

Generate and return PDF report

🔒 Auth Required
GET
/api/dashboard

Fetch latest simulations and alerts

🔒 Auth Required

Tech Stack

Frontend
Next.js 14 + Tailwind + Recharts
Backend
Next.js API Routes + Prisma
Database
PostgreSQL
Auth
Clerk
Payments
Stripe
Hosting
Vercel
Additional Tools
Puppeteer for PDFsResend emailsCron for monthly updates

Build Timeline

Week 1: Foundation and auth

38h
  • Project setup
  • Clerk + Prisma schema
  • Basic UI

Week 2: Property input and simulation core

45h
  • Profile forms
  • Cost calculation engine

Week 3: Visualizations and reports

40h
  • Recharts dashboard
  • PDF generator

Week 4: Subsidy logic and scenarios

35h
  • Subsidy ruleset
  • Regulatory scenario planner

Week 5: Polish, payments and alerts

32h
  • Stripe integration
  • Email alerts
  • Landing page
Total Timeline: 5 weeks • 235 hours

Pricing Tiers

Starter

$0/mo

2 simulations/month

  • 1 property
  • Basic comparison
  • Static subsidy list

Pro

$29/mo

None

  • Unlimited simulations
  • 15-year forecasts
  • All subsidies + reports
  • Monthly updates
  • Email support

Landlord

$79/mo

20 properties

  • Everything in Pro
  • Up to 20 properties
  • Portfolio overview
  • Tenant notice templates
  • Priority updates

Revenue Projections

MonthUsersConversionMRRARR
Month 11409%$366$4,392
Month 692017%$4,527$54,324

Unit Economics

$38
CAC
$620
LTV
4.5%
Churn
86%
Margin
LTV:CAC Ratio: 16.3xExcellent!

Landing Page Copy

Your heating bill could double by 2040. See exactly what that means for your house.

Accurate 15-year forecasts tailored to German regulations, subsidies and your exact property.

Feature Highlights

15-year cost forecasts
Live subsidy checker
Regulation impact simulator
Professional reports in 60 seconds

Social Proof (Placeholders)

"'Prevented me from buying the wrong system. Worth every euro.' — Hamburg homeowner"
"'Finally understood what GEG actually means for my 1980s house.' — Landlord in NRW"

First Three Customers

1. Offer free Pro access for 30 days to members of the 5 largest German Facebook groups for homeowners and heat pumps in exchange for a video testimonial. 2. Contact 15 energy advisers on LinkedIn in Berlin, Munich and Cologne offering 30% recurring commission for referrals. 3. Run €300 Google Ads campaign on 'Wärmepumpe Kosten Rechner' and 'Heizung Austausch 2025' funnelling into a lead magnet simulation.

Launch Channels

ProductHuntIndieHackersr/der/SaaShaustechnikdialog.deLinkedIn Immobilien groupsFacebook Eigenheim communities

SEO Keywords

wärmepumpe kosten rechnerheizung kostenvergleich 2025geförderte wärmepumpe rechnergeg gesetz auswirkungen hausheizkosten prognose deutschland

Competitive Analysis

Free
Strength

Huge reach and government-backed data

Weakness

Generic one-size-fits-all calculators, no ongoing updates or personalized scenarios

Our Advantage

Continuously updated personal forecasts with scenario modelling

Strength

Strong installer network

Weakness

Biased toward partners, limited regulatory depth

Our Advantage

Independent analysis focused purely on long-term financial outcomes

🏰 Moat Strategy

Monthly-updated proprietary regulatory ruleset + user-generated outcome data that improves recommendation accuracy over time

⏰ Why Now?

GEG 2024 mandates and the looming 2030-2045 fossil fuel phase-out have created urgent decision pressure for 4+ million German residential buildings in the next 5 years.

Risks & Mitigation

legalmedium severity

Users act on advice that later changes with new laws

Mitigation

Prominent disclaimers + 'last updated' dates on every report

marketmedium severity

Homeowners delay decision and never pay

Mitigation

Strong free tier that demonstrates clear value and creates urgency

technicalhigh severity

Simulation engine produces unrealistic numbers

Mitigation

Validate against real installations from public datasets and offer conservative defaults

Validation Roadmap

pre-build12 days

Survey and interview 40 German homeowners/landlords via Typeform and calls

Success: ≥65% say they would pay €29/mo for personalized forecasts

mvp21 days

Private beta with first 80 users, collect NPS and usage data

Success: NPS > 35 and ≥12% convert to paid within 14 days

launch30 days

Launch on ProductHunt + SEO content cluster

Success: ≥180 signups and €1,200 MRR in first 30 days

Pivot Options

  • Installer lead-gen marketplace
  • White-label B2B tool for energy consultants
  • Full building decarbonization platform

Quick Stats

Build Time
235h
Target MRR (6 mo)
$6,800
Market Size
$52.0M
Features
9
Database Tables
4
API Endpoints
5