HeizRoadmap (heizroadmap.com)

From decision to savings — your complete heating replacement project manager

Score: 7.8/10GermanyMedium BuildReady to Spawn
Brand Colors

The Opportunity

Problem

German homeowners and tenants face massive financial uncertainty from either high upfront heat pump costs or rapidly rising gas/oil heating expenses (projected to double by 2040) due to shifting regulations and green fuel mandates.

Solution

HeizRoadmap creates a personalized, week-by-week project plan for replacing your heating system. It includes vendor shortlisting by postcode, quote comparison tools, document checklist, installation timeline, and 24-month savings tracking after go-live.

Target Audience

German homeowners, landlords, and tenants in residential buildings facing heating system replacement decisions

Differentiator

Real user outcome database (anonymized installation costs, actual savings, contractor ratings) that improves recommendations the more users complete projects.

Brand Voice

friendly

Features

Personalized Roadmap Generator

must-have30h

Creates custom 12-26 week project timeline based on property inputs

Task Checklist System

must-have25h

Interactive checklist with dependencies and deadlines

Quote Comparison Tool

must-have35h

Upload and compare contractor offers side-by-side with AI scoring

Document Vault

must-have20h

Organized storage for offers, permits, subsidies and warranties

Post-Installation Savings Tracker

must-have28h

Connect bills or manually enter usage to track actual ROI

Contractor Rating Database

nice-to-have22h

Postcode-specific ratings from previous users

Automated Reminders

nice-to-have15h

Email and calendar reminders for key milestones

Community Benchmarks

nice-to-have20h

See how your costs and savings compare to similar homes

Exportable Project Report

future18h

Beautiful PDF summary for banks or tax advisors

Total Build Time: 213 hours

Database Schema

users

ColumnTypeNullable
iduuidNo
emailtextNo
created_attimestampNo

projects

ColumnTypeNullable
iduuidNo
user_iduuidNo
property_iduuidYes
statustextNo
target_datetimestampYes
total_budgetintYes

Relationships:

  • user_id references users(id)

checklist_items

ColumnTypeNullable
iduuidNo
project_iduuidNo
titletextNo
due_datetimestampYes
completedboolNo
categorytextNo

Relationships:

  • project_id references projects(id)

quotes

ColumnTypeNullable
iduuidNo
project_iduuidNo
contractor_nametextNo
amountintNo
scoreintYes

Relationships:

  • project_id references projects(id)

API Endpoints

POST
/api/projects

Create new heating replacement project

🔒 Auth Required
GET
/api/checklist

Get project checklist with progress

🔒 Auth Required
POST
/api/quotes/compare

Score and compare uploaded quotes

🔒 Auth Required
POST
/api/savings/track

Record monthly energy consumption

🔒 Auth Required

Tech Stack

Frontend
Remix.run + Tailwind + Radix UI
Backend
Remix loaders/actions + Prisma
Database
PostgreSQL
Auth
Remix Auth + Lucia
Payments
Stripe
Hosting
Fly.io
Additional Tools
UploadThing for documentsResendRecharts

Build Timeline

Week 1: Core project structure

32h
  • Remix setup
  • Auth
  • Project CRUD

Week 2: Roadmap and checklist engine

38h
  • Dynamic checklist generation logic

Week 3: Quote tools and document upload

35h
  • Quote comparison UI
  • File storage

Week 4: Savings tracker and benchmarks

30h
  • Post-installation dashboard
  • Anonymous benchmark calculations
Total Timeline: 4 weeks • 198 hours

Pricing Tiers

Free

$0/mo

Single project only

  • 1 active project
  • Basic checklist
  • Document storage

Pro

$29/mo

None

  • Unlimited projects
  • Quote comparison AI
  • Savings tracker
  • Contractor database
  • Priority support

Team

$59/mo

10 users per account

  • Everything in Pro
  • Share with contractors
  • Portfolio view for landlords
  • API access

Revenue Projections

MonthUsersConversionMRRARR
Month 118011%$569$6,828
Month 61,25019%$6,885$82,620

Unit Economics

$31
CAC
$680
LTV
6%
Churn
84%
Margin
LTV:CAC Ratio: 21.9xExcellent!

Landing Page Copy

Stop drowning in spreadsheets. Get one dashboard for your entire heating upgrade.

Personalized project plan, quote comparison, document vault and real savings tracking — built for German homeowners and landlords.

Feature Highlights

Week-by-week project plan
Smart quote comparison
Live savings dashboard
Real user benchmarks

Social Proof (Placeholders)

"'Kept me organized through a very stressful process.' — Frankfurt homeowner"
"'The savings tracker proved my heat pump is actually paying for itself.' — Munich landlord"

First Three Customers

1. Seed initial contractor ratings by offering free Pro access to 15 heating installers in exchange for their past project data. 2. Publish 3 in-depth guides on 'Wärmepumpe Einbau Ablauf' on a new blog and capture emails. 3. Partner with two large homeowner associations in Bavaria and NRW to promote the tool to members.

Launch Channels

ProductHuntr/SaaSr/debauexpertenforum.deLinkedIn Green Building groupsYouTube home renovation channels

SEO Keywords

wärmepumpe einbau planheizung austausch checklistewaermepumpe projektmanagementheizung modernisierung timelinewaermepumpe erfahrungen datenbank

Competitive Analysis

Free + lead fees
Strength

Large contractor network

Weakness

No project management or post-install tracking

Our Advantage

Complete end-to-end project visibility including actual savings data

Energetische Sanierung Tools (various)

various
One-time or free
Strength

Focus on energy consulting

Weakness

Static advice, no ongoing project execution tools

Our Advantage

Living dashboard that follows you from planning through 24 months of operation

🏰 Moat Strategy

Growing anonymized dataset of real installation costs, timelines and measured savings that becomes more valuable with every completed project

⏰ Why Now?

Record numbers of heating systems reaching end-of-life simultaneously with new subsidy programs and strict deadlines have created demand for structured project support.

Risks & Mitigation

marketmedium severity

Users abandon after initial roadmap creation

Mitigation

Strong onboarding emails and progress-based nudges

technicalmedium severity

Data privacy concerns with document storage

Mitigation

Encrypt sensitive files and achieve basic GDPR compliance checklist

Validation Roadmap

pre-build14 days

Validate demand with 50 potential users via German homeowner Facebook groups

Success: ≥40% complete a fake roadmap and express intent to use paid version

mvp45 days

Launch closed beta and track project completion rate

Success: ≥35% of beta users reach 'installed' status within 90 days

Pivot Options

  • Contractor-facing project management SaaS
  • Integration with smart thermostat data
  • Insurance partnership for 'heating system health' reports

Quick Stats

Build Time
198h
Target MRR (6 mo)
$7,200
Market Size
$47.0M
Features
9
Database Tables
4
API Endpoints
4