ShiftSwift.com

Instant shifts. Real pay. No experience needed.

Score: 7.7/10UKHard BuildReady to Spawn
Brand Colors

The Opportunity

Problem

UK youth face a dramatic shortage of entry-level jobs, forcing them to compete in pools that have doubled in size and driving up unemployment.

Solution

ShiftSwift shows UK 18-24 year olds last-minute and regular part-time shifts in local cafes, shops, pubs and venues. Users build one profile, set availability, and get push notifications when matching shifts are posted nearby. One-tap apply. Built as a mobile-first experience for on-the-go young workers.

Target Audience

UK school leavers and 18-24 year olds seeking first jobs or entry-level retail/hospitality roles

Differentiator

Hyper-local real-time shift marketplace with a habit-building streak system that helps users collect references and eventually move into permanent roles.

Brand Voice

edgy

Features

Real-time Shift Feed

must-have40h

Live list of available shifts within chosen radius

One-Tap Apply System

must-have25h

Instant application with pre-filled profile and availability

Push Notifications

must-have30h

Location and preference-based instant alerts for new shifts

Availability Calendar

must-have20h

Simple calendar to set when you can work

Streak & Reference Builder

must-have45h

Gamified system that turns completed shifts into digital references

Local Venue Map

nice-to-have25h

Map view of venues that regularly hire through the platform

Earnings Tracker

nice-to-have18h

See how much you've earned and potential monthly income

Shift History & Feedback

nice-to-have22h

Record of completed shifts with optional employer ratings

Total Build Time: 225 hours

Database Schema

users

ColumnTypeNullable
iduuidNo
phonetextYes
nametextNo
created_attimestampNo

Relationships:

  • profiles(user_id)
  • applications(user_id)

profiles

ColumnTypeNullable
iduuidNo
user_iduuidNo
radius_kmintNo
preferred_rolestextYes
streak_countintNo

Relationships:

  • users(id)

shifts

ColumnTypeNullable
iduuidNo
venue_nametextNo
roletextNo
pay_rateintNo
start_timetimestampNo
statustextNo

applications

ColumnTypeNullable
iduuidNo
user_iduuidNo
shift_iduuidNo
statustextNo
applied_attimestampNo

Relationships:

  • users(id)
  • shifts(id)

API Endpoints

GET
/api/shifts/nearby

Returns available shifts within user's radius using location

🔒 Auth Required
POST
/api/claim-shift

Claims a shift for the user

🔒 Auth Required
PUT
/api/availability

Updates user's availability calendar

🔒 Auth Required
POST
/api/notifications/register

Registers device token for push notifications

🔒 Auth Required

Tech Stack

Frontend
React Native + Expo
Backend
Node.js + Express
Database
PostgreSQL
Auth
Supabase Auth
Payments
Stripe
Hosting
Railway
Additional Tools
Socket.ioExpo Push NotificationsMapboxBullMQ for background jobs

Build Timeline

Week 1: Auth and profile

38h
  • Expo app setup
  • Auth flow
  • Profile creation with radius picker

Week 2: Shift data model and map

42h
  • Shift posting UI (for venues)
  • Map view
  • Database schema

Week 3: Real-time notifications

45h
  • Push notification system
  • Matching engine based on availability

Week 4: Gamification and history

35h
  • Streak system
  • Reference builder
  • Earnings dashboard

Week 5: Polish and payments

30h
  • Onboarding polish
  • Stripe subscription
  • App store assets
Total Timeline: 5 weeks • 245 hours

Pricing Tiers

Free

$0/mo

5 applications per week

  • Basic shift feed
  • Apply to 5 shifts/week

Swift

$19/mo

None

  • Unlimited applications
  • Push notifications
  • Streak rewards
  • Earnings tracker

Pro

$34/mo

None

  • Everything in Swift
  • Priority shift alerts
  • Profile boosting to venues
  • Digital reference pack after 10 shifts

Revenue Projections

MonthUsersConversionMRRARR
Month 16806%$775$9,300
Month 66,80011%$14,212$170,544

Unit Economics

$14
CAC
$142
LTV
9%
Churn
78%
Margin
LTV:CAC Ratio: 10.1xExcellent!

Landing Page Copy

Need Cash This Weekend?

Get notified the second a local café, shop or pub needs help. No CVs. No interviews. Just show up and get paid.

Feature Highlights

Shifts posted same day
Work when it suits you
Build real references as you go
Made for 18-24 year olds

Social Proof (Placeholders)

"'Made £180 last month just doing Saturday shifts I found on the app' — Mia, 20"
"'Got my first bar job through the references I earned on ShiftSwift' — Connor, 19"

First Three Customers

1. Visit 30 independent cafés and shops in London and Manchester offering free venue posting for first month. 2. Run geo-targeted TikTok ads in university cities showing '£90 for one Saturday shift'. 3. Partner with student unions to promote in freshers groups.

Launch Channels

ProductHuntTikTokr/UniUKInstagramFacebook Groups for students

SEO Keywords

last minute shifts near mepart time weekend work no experiencehospitality shifts UKretail work same day paystudent jobs with no experience

Competitive Analysis

Strength

Large company backing

Weakness

Focus on longer contracts, less last-minute

Our Advantage

Truly instant local shifts with youth-first UX

Strength

Student focused

Weakness

Traditional job board format

Our Advantage

Real-time push notifications and mobile-first experience

🏰 Moat Strategy

Network effect between venues and young workers. More users = faster shift filling = more venues posting = stronger habit for users.

⏰ Why Now?

Post-pandemic hospitality sector still struggles with unpredictable staffing. Combined with cost-of-living pressure on UK youth creating perfect conditions for instant-shift platforms.

Risks & Mitigation

markethigh severity

Venues may not post enough shifts

Mitigation

Manual outreach to 200+ venues in first 3 cities

legalmedium severity

Compliance with working time regulations for 18-24s

Mitigation

Clear disclaimers and age verification

technicalmedium severity

Notification fatigue

Mitigation

Smart matching and user-controlled frequency

Validation Roadmap

pre-build12 days

Validate demand with 40 potential users and 15 venue managers

Success: At least 70% of youth say they would use it 2x/month

mvp21 days

Launch in one city (Manchester) with 15 venues

Success: 150 applications in first 3 weeks

Pivot Options

  • Become full staffing solution for small venues
  • Expand into event staffing
  • Add training micro-credentials between shifts

Quick Stats

Build Time
245h
Target MRR (6 mo)
$14,500
Market Size
$45.0M
Features
8
Database Tables
4
API Endpoints
4