tetherly.com

Data-driven retention playbooks that keep Unity & Unreal talent in Tunisia

Score: 7.8/10TNMedium BuildReady to Spawn
Brand Colors

The Opportunity

Problem

Tunisian game studios are chronically losing top Unity and Unreal Engine talent to Europe due to higher salaries and better working conditions, creating persistent skills shortages.

Solution

Tetherly gives Tunisian studio owners a simple dashboard to track developer engagement and predict churn using game-industry specific signals. It delivers personalized retention playbooks with local alternatives to European salaries such as project variety, learning stipends, and flexible crunch policies. Studio founders can act early and retain top talent without matching EU pay.

Target Audience

Tunisian gaming studio owners and founders relying on Unity and Unreal Engine talent

Differentiator

Only retention tool built exclusively for the Tunisian game ecosystem with localized salary benchmarks, engine-specific career signals, and anonymous peer data from other Tunisian studios.

Brand Voice

supportive

Features

Retention Dashboard

must-have40h

Real-time overview of team retention health and risk scores

Pulse Surveys

must-have25h

Automated bi-weekly surveys tailored to game developers with Unity/Unreal specific questions

Churn Predictor

must-have35h

Rule-based risk scoring for each developer based on survey data and project history

Retention Playbooks

must-have30h

Actionable recommendations with one-click templates (raise simulation, project reassignment)

Local Perks Library

must-have25h

Curated list of affordable Tunisian perks with usage tracking

Anonymous Benchmarks

must-have35h

Compare your retention metrics against other Tunisian studios anonymously

Career Path Builder

nice-to-have45h

Visual career ladders for developers showing skill progression in Unity and Unreal

Export Reports

nice-to-have20h

PDF and CSV reports for board meetings and investors

HR Tool Integrations

nice-to-have50h

Connect with popular payroll systems used in Tunisia

AI Insight Assistant

future60h

Chat interface for retention advice (using simple prompt templates)

Total Build Time: 365 hours

Database Schema

studios

ColumnTypeNullable
iduuidNo
nametextNo
owner_emailtextNo
sizeintYes
created_attimestampNo

Relationships:

  • owner_email references users(email)

team_members

ColumnTypeNullable
iduuidNo
studio_iduuidNo
roletextNo
primary_enginetextNo
risk_scoreintYes
is_activeboolNo
created_attimestampNo

Relationships:

  • studio_id references studios(id)

survey_responses

ColumnTypeNullable
iduuidNo
team_member_iduuidNo
responsestextNo
calculated_scoreintYes
created_attimestampNo

Relationships:

  • team_member_id references team_members(id)

actions

ColumnTypeNullable
iduuidNo
studio_iduuidNo
titletextNo
statustextNo
due_datetimestampYes

Relationships:

  • studio_id references studios(id)

API Endpoints

GET
/api/studios/profile

Fetch current studio profile and aggregated metrics

🔒 Auth Required
POST
/api/team

Add or import new team members

🔒 Auth Required
POST
/api/surveys/trigger

Send pulse survey to selected team members

🔒 Auth Required
GET
/api/playbooks

Retrieve personalized retention recommendations

🔒 Auth Required
GET
/api/benchmarks

Get anonymized industry benchmarks

🔒 Auth Required
PUT
/api/actions

Update status of retention actions

🔒 Auth Required

Tech Stack

Frontend
Next.js + Tailwind + Recharts
Backend
Next.js API Routes + Prisma
Database
PostgreSQL
Auth
Clerk
Payments
Flutterwave
Hosting
Vercel
Additional Tools
Resend for emailsZod validation

Build Timeline

Week 1: Foundation and auth

35h
  • Landing page
  • Authentication system
  • Basic database schema

Week 2: Core data models and surveys

45h
  • Team member management
  • Survey creation and delivery
  • Response storage

Week 3: Dashboard and risk scoring

50h
  • Main dashboard UI
  • Risk scoring engine
  • Initial playbooks

Week 4: Perks and benchmarks

40h
  • Perks library
  • Benchmarking logic (static first)
  • Reporting exports

Week 5: Polish and payments

35h
  • Pricing tiers implementation
  • Flutterwave integration
  • Onboarding flow

Week 6: Career paths and testing

40h
  • Career path builder MVP
  • Internal testing with mock data
  • Documentation

Week 7: Beta release prep

30h
  • Beta user invites system
  • Email sequences
  • Bug fixes

Week 8: Launch readiness

25h
  • Landing page SEO optimization
  • Analytics setup
  • Final QA
Total Timeline: 8 weeks • 300 hours

Pricing Tiers

Starter

$0/mo

Maximum 8 team members

  • Basic dashboard
  • Up to 8 team members
  • Monthly surveys

Pro

$28/mo

None

  • Full retention insights
  • Unlimited team members
  • Playbooks and recommendations
  • Perks library

Enterprise

$89/mo

Custom volume

  • Everything in Pro
  • Anonymous benchmarking
  • Priority support
  • Custom integrations
  • API access

Revenue Projections

MonthUsersConversionMRRARR
Month 13511%$108$1,296
Month 628014%$1,098$13,176

Unit Economics

$42
CAC
$680
LTV
5%
Churn
82%
Margin
LTV:CAC Ratio: 16.2xExcellent!

Landing Page Copy

Stop losing your best Unity and Unreal developers to Europe

Tetherly helps Tunisian game studios predict churn and keep top talent with localized retention playbooks that actually work.

Feature Highlights

Predict who might leave before they do
Get game-dev specific recommendations
Access Tunisian industry benchmarks
Implement perks that developers actually value

Social Proof (Placeholders)

"'Tetherly helped us retain our senior Unreal developer with a targeted learning budget. Worth every dinar.' — Founder, Tunis-based studio"
"'The risk scores are scarily accurate. We've reduced our churn by more than half.' — CEO, Carthage Games"
"'Finally a tool built for us, not Silicon Valley.' — Studio Head, Sfax"

First Three Customers

Contact 15 studio founders via the Tunisian Game Developer Discord and LinkedIn groups. Offer lifetime 40% discount for the first three who provide video testimonials and weekly feedback during beta. Attend the next Carthage Games Conference to demo live and collect sign-ups on the spot.

Launch Channels

ProductHuntIndieHackersLinkedIn (Tunisian game founders)r/gamedevTunisian Game Dev Facebook GroupAfrican Game Dev Slack

SEO Keywords

retain unity developers tunisiaunreal engine talent retentiongame studio retention toolstunisian game dev churnkeep talent in tunisia

Competitive Analysis

$8/user/month
Strength

Polished performance management

Weakness

Generic HR focus, no game industry or Tunisian context

Our Advantage

Hyper-specific to Unity/Unreal developers and Tunisian economics

BambooHR

bamboohr.com
Custom per company
Strength

Established HRIS features

Weakness

Too broad and expensive for small Tunisian studios

Our Advantage

Focused exclusively on retention with local benchmarks

🏰 Moat Strategy

Proprietary dataset of Tunisian game developer satisfaction patterns that improves recommendations as more studios join

⏰ Why Now?

Remote opportunities from European studios have dramatically increased since 2020 while the Tunisian game industry has matured enough to support specialized SaaS tools.

Risks & Mitigation

markethigh severity

Studios may be reluctant to share any employee data

Mitigation

Start with fully anonymized aggregate data and optional individual tracking with clear consent flows

executionmedium severity

Solo development delays

Mitigation

Scope MVP tightly to dashboard + surveys + basic recommendations first

financialmedium severity

Slow initial adoption in small market

Mitigation

Pre-sell annual plans to first 10 studios at discounted rate

Validation Roadmap

pre-build14 days

Conduct 12 stakeholder interviews with Tunisian studio founders

Success: At least 8 confirm they would pay $28/month for the solution

mvp45 days

Private beta with first 8 studios

Success: At least 5 studios continue after 30 days and provide testimonials

launch30 days

Launch on Product Hunt and local communities

Success: Reach 40 signups and $400 MRR in first 30 days

growth60 days

Implement referral program for studios

Success: 20% of new users come from referrals within 3 months

Pivot Options

  • Expand to Morocco and Egypt game markets
  • Evolve into full HRIS for African game studios
  • Shift focus to upskilling and certification marketplace

Quick Stats

Build Time
300h
Target MRR (6 mo)
$2,800
Market Size
$0.5M
Features
10
Database Tables
4
API Endpoints
6