Move beyond ritual to embody true sacrifice this Eid
Rwandan Muslims urged to move beyond ritual observance to practice 'true sacrifice' during Eid al-Adha
QurbanHeart is a mobile app that guides Rwandan Muslims through a structured 30-day journey of reflection, charitable action, and impact tracking. It delivers daily prompts rooted in Islamic teachings about Prophet Ibrahim's sacrifice, connects users to verified local causes via mobile money, and shows real photos and stories from beneficiaries to foster genuine empathy and generosity.
Rwandan Muslim community leaders and practicing believers observing Eid al-Adha
The only platform hyper-localized for Rwanda with Kinyarwanda support, direct MTN MoMo integration, and content curated by Rwandan imams focusing on measurable transition from ritual to lived sacrifice.
supportive
Contextual Islamic teachings and journaling prompts about true sacrifice
Log donations, volunteering, and kindness with evidence upload
Matches users with verified Rwandan families and projects
Visual charts showing personal and community transformation
Guided program from Arafah through post-Eid habit building
Record audio entries instead of writing for accessibility
Inspiring stories from other Rwandan believers
Submit questions to partnered Rwandan Islamic scholars
Shared journey with family members
| Column | Type | Nullable |
|---|---|---|
| id | uuid | No |
| phone | text | No |
| full_name | text | Yes |
| language | text | No |
| created_at | timestamp | No |
Relationships:
| Column | Type | Nullable |
|---|---|---|
| id | uuid | No |
| user_id | uuid | No |
| prompt_id | uuid | No |
| response_text | text | Yes |
| audio_url | text | Yes |
| date | timestamp | No |
Relationships:
| Column | Type | Nullable |
|---|---|---|
| id | uuid | No |
| user_id | uuid | No |
| amount_rwf | int | Yes |
| type | text | No |
| beneficiary_id | uuid | Yes |
| status | text | No |
| proof_url | text | Yes |
| created_at | timestamp | No |
Relationships:
| Column | Type | Nullable |
|---|---|---|
| id | uuid | No |
| name | text | No |
| location | text | No |
| need_description | text | No |
| verified_by | text | No |
| created_at | timestamp | No |
Relationships:
/api/reflectionsSubmit daily reflection or voice note
/api/pledgesRetrieve user's pledge history and impact
/api/pledgesCreate new sacrifice pledge and initiate payment
/api/beneficiaries/nearbyFind verified local causes based on district
/api/dashboardFetch aggregated impact metrics and charts
/api/prompts/dailyGet today's reflection prompt in user's language
3 reflections per week, no impact reports
None
None
| Month | Users | Conversion | MRR | ARR |
|---|---|---|---|---|
| Month 1 | 220 | 11% | $605 | $7,260 |
| Month 6 | 1,450 | 19% | $6,887 | $82,650 |
Guided by Rwandan imams, turn your Eid al-Adha into lasting impact, empathy, and spiritual growth.
Partner with Imams at 5 major Kigali mosques (including al-Fatah and al-Rahma) to run pilot programs with their youth and women's groups. Offer free Steward access for 3 months in exchange for feedback and sermon mentions. Attend post-Eid community gatherings in Musanze and Huye to demonstrate the app in person and collect phone numbers for direct onboarding.
Strong prayer times and Quran features
Generic content with no Rwanda-specific sacrifice framework or local impact tracking
Deep, localized focus on the exact pain point raised by Rwandan leaders
Global Muslim crowdfunding
No educational journey or reflection tools to change mindsets
Combines education, habit formation, and localized giving in one experience
Curated library of Rwanda-specific scholarly content plus proprietary network of verified local beneficiaries that grows more valuable with every user and transaction.
Recent widespread sermons by Rwandan Muslim leaders explicitly calling for movement 'beyond ritual observance' have created urgent demand for practical tools that help believers respond to this message.
Seasonal interest drops after Eid
Build year-round habit challenges and monthly themes tied to Islamic calendar
Verifying beneficiaries at scale in rural areas
Start with mosque and established NGO partnerships for vetting
Mobile money and data privacy compliance in Rwanda
Work with local legal counsel and use Flutterwave's compliant infrastructure
Success: 70% indicate the pain point resonates and they'd try a guided app
Success: 35% complete at least 20 days and 18% convert to paid
Success: 800 total users and $2,000 MRR within 60 days
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