FillSentinel

Instant risk clearance for competitor botijão filling requests

Score: 7.5/10BrazilMedium BuildReady to Spawn
Brand Colors

The Opportunity

Problem

ANP's proposal to let GLP distributors fill and sell competitors' botijões risks handing the market to criminal organizations like the PCC.

Solution

FillSentinel lets distributors submit digital requests when a customer brings a competitor's bottle. The platform instantly cross-checks against intelligence databases and behavioral patterns, returning an approve/deny decision with risk rationale. Regulators receive anonymized aggregate risk trends to monitor the overall health of the market under the new ANP rules.

Target Audience

Brazilian government regulators, major GLP distributors, and public security experts

Differentiator

Curated threat intelligence database of known front companies and PCC-linked entities updated by security experts

Brand Voice

supportive

Features

Filling Request Portal

must-have25h

Simple form for field staff to submit competitor bottle details

Real-time Risk Engine

must-have65h

Combines entity matching, behavioral analysis and geofencing

Threat Intelligence DB

must-have40h

Curated and regularly updated list of high-risk entities

Automated Decision Log

must-have30h

Every decision is logged with explainable reasoning for audits

Regulator Analytics Dashboard

must-have35h

National view of risk trends without exposing individual data

Compliance Export

must-have25h

Generate LGPD-safe reports for ANP submissions

API Webhooks

nice-to-have30h

Real-time notifications to distributors and authorities

Collaborative intel Upload

nice-to-have45h

Secure channel for law enforcement to add new threat data

Historical Trend Reports

nice-to-have35h

Visualize risk evolution over time by region

Total Build Time: 330 hours

Database Schema

organizations

ColumnTypeNullable
iduuidNo
nametextNo
cnpjtextNo
typetextNo
created_attimestampNo

Relationships:

  • has many: requests
  • has many: users

filling_requests

ColumnTypeNullable
iduuidNo
organization_iduuidNo
bottle_codetextNo
customer_cnpjtextYes
risk_scoreintNo
decisiontextNo
reasoningtextYes
created_attimestampNo

Relationships:

  • belongs to: organization
  • has one: threat_match

threat_intel

ColumnTypeNullable
iduuidNo
entity_identifiertextNo
risk_categorytextNo
sourcetextNo
added_byuuidYes
created_attimestampNo

Relationships:

  • referenced by: filling_requests

API Endpoints

POST
/api/requests/submit

Submit filling request and receive instant decision

🔒 Auth Required
POST
/api/intel/upload

Secure upload of new threat indicators (restricted role)

🔒 Auth Required
GET
/api/dashboard/risk-trends

Aggregate risk metrics for regulators

🔒 Auth Required

Tech Stack

Frontend
SvelteKit + TailwindCSS
Backend
SvelteKit server routes + Prisma
Database
PostgreSQL on Railway
Auth
Lucia Auth
Payments
Mercado Pago
Hosting
Railway
Additional Tools
BullMQ for async risk jobsZodRecharts

Build Timeline

Week 1: Auth, database and request core

42h
  • SvelteKit scaffold
  • Auth + RBAC
  • Request submission flow

Week 2: Risk engine and intelligence DB

55h
  • Rule + matching engine
  • Threat intel CRUD
  • Decision logging

Week 3: Dashboard and regulator view

38h
  • Analytics views
  • Aggregate reporting
  • Export tools

Week 4: Polish, testing, launch assets

32h
  • Mobile responsiveness
  • Beta pilot onboarding
  • Landing + SEO pages
Total Timeline: 4 weeks • 210 hours

Pricing Tiers

Starter

$25/mo

500 requests/month

  • 500 requests/month
  • Basic risk checks
  • Email reports

Professional

$45/mo

None

  • Unlimited requests
  • Full threat intelligence
  • Real-time webhooks
  • Priority support

Enterprise

$120/mo

None

  • All Professional features
  • Custom threat data feeds
  • SLA guarantees
  • On-premise deployment option

Revenue Projections

MonthUsersConversionMRRARR
Month 12225%$248$2,976
Month 615538%$2,646$31,752

Unit Economics

$75
CAC
$980
LTV
5%
Churn
79%
Margin
LTV:CAC Ratio: 13.1xExcellent!

Landing Page Copy

Approve Competitor Bottle Fills With Confidence

Instant risk clearance backed by live intelligence so you never inadvertently help criminal organizations under the new ANP rules.

Feature Highlights

<2s Risk Decisions
Explainable AI
National Risk Dashboard
Audit-Ready Logs

Social Proof (Placeholders)

""We reduced our compliance workload by 70%" — Operations Manager, Regional Distributor"

First Three Customers

Contact mid-sized GLP distributors currently struggling with the ANP proposal via industry WhatsApp groups and offer free pilots. Secure one early win with a progressive regulator open to pilot new digital tools. Leverage success metrics to approach larger players and public security agencies.

Launch Channels

ABEGAS member newsletterLinkedIn thought leadership on ANP proposalTargeted Google Ads on compliance keywordsWebinars with public security experts

SEO Keywords

autorização preenchimento botijãoanálise de risco GLPinteligência PCC distribuidorasconformidade ANP preenchimentosoftware verificação concorrente

Competitive Analysis

SafeFill BR

safefill.com.br
Per-transaction
Strength

Simple approval workflow

Weakness

No integrated threat intelligence or regulator visibility

Our Advantage

Continuously updated PCC-specific database and national risk trends

🏰 Moat Strategy

Network effect: more distributors using the platform improves the quality of shared (anonymized) risk signals, making the intelligence layer progressively stronger.

⏰ Why Now?

The ANP proposal is imminent, creating immediate operational pain for distributors and oversight pressure for regulators. Brazilian banks and fintechs have normalized real-time decisioning APIs, making this architecture acceptable to the market.

Risks & Mitigation

legalmedium severity

Accusation of defamation from false positive

Mitigation

Clear disclaimers and human review tier for high-risk flags

marketmedium severity

Distributors resist sharing data

Mitigation

Strict anonymization and regulator-only aggregate views

Validation Roadmap

pre-build10 days

Run 12 discovery calls with distributors facing the new rule

Success: At least 8 say they would adopt within 60 days if risk engine is accurate

mvp45 days

Pilot with 4 distributors for 30 days

Success: ≥75% of requests processed without manual intervention and positive regulator feedback

Pivot Options

  • Expand risk engine to other regulated products (alcohol, tobacco)
  • Become the de-facto KYC provider for energy sector
  • Offer physical NFC tag solution

Quick Stats

Build Time
210h
Target MRR (6 mo)
$4,500
Market Size
$9.8M
Features
9
Database Tables
3
API Endpoints
3