PulseCiudadano.com

Report media manipulation from your phone

Score: 7.1/10ArgentinaHard BuildReady to Spawn
Brand Colors

The Opportunity

Problem

Argentine citizens and reformers cannot dismantle Grupo Clarín's stranglehold on national media despite widespread criticism labeling it a 'vampire squid'.

Solution

Mobile-first app that lets Argentine citizens instantly report Clarín bias, omissions, or propaganda they encounter in daily life. Reports are geolocated, verified by community, and fed into a national transparency map. Journalists and politicians subscribe for clean data feeds and campaign tools.

Target Audience

Argentine journalists, opposition politicians, and citizens concerned with media pluralism and democratic accountability

Differentiator

Mobile-native citizen reporting infrastructure with geolocation and WhatsApp integration specifically designed for Argentina's high mobile usage and distrust of traditional channels.

Brand Voice

supportive

Features

Quick Report Button

must-have35h

One-tap reporting with photo, screenshot, or voice note from TV/radio

Live Bias Heatmap

must-have45h

National map showing concentration of reported manipulation by province

Community Verification

must-have40h

Other users can verify or dispute reports with evidence

Data Dashboard for Pros

must-have55h

Web dashboard for paid users to analyze trends and download datasets

WhatsApp Integration

must-have30h

Forward content from WhatsApp groups directly into the reporting flow

Anonymous Mode

must-have25h

Report without revealing identity with end-to-end encryption

Weekly Impact Digest

nice-to-have20h

Newsletter showing how citizen reports influenced public discourse

Campaign Kits

nice-to-have35h

Pre-built social media kits based on trending reports

AI Transcription

nice-to-have50h

Auto-transcribe TV/radio clips for text analysis

Total Build Time: 335 hours

Database Schema

reports

ColumnTypeNullable
iduuidNo
user_iduuidYes
outlettextNo
manipulation_typetextNo
descriptiontextYes
latitudetextYes
longitudetextYes
media_urltextYes
verifiedboolNo
created_attimestampNo

Relationships:

  • has_many: verifications

users

ColumnTypeNullable
iduuidNo
phonetextYes
is_anonymousboolNo
roletextNo
created_attimestampNo

Relationships:

  • has_many: reports
  • has_one: subscription

verifications

ColumnTypeNullable
iduuidNo
report_iduuidNo
user_iduuidYes
verdicttextNo
created_attimestampNo

Relationships:

  • belongs_to: reports

API Endpoints

POST
/api/reports

Submit new citizen report

GET
/api/heatmap

Fetch aggregated report data for map

GET
/api/dashboard

Get personalized professional dashboard

🔒 Auth Required

Tech Stack

Frontend
Flutter + Riverpod
Backend
Node.js + Express
Database
PostgreSQL
Auth
Supabase Auth
Payments
Mercado Pago
Hosting
Railway + Firebase Hosting
Additional Tools
PostGIS for geospatialWhisper.cpp for transcription

Build Timeline

Week 1: Mobile foundation

48h
  • Flutter app skeleton
  • Auth flow
  • Basic reporting UI

Week 2: Core reporting + map

55h
  • Report submission with location
  • Heatmap using PostGIS
  • Backend API

Week 3: Verification system

42h
  • Community verification flow
  • Admin moderation dashboard

Week 4: Professional web dashboard

50h
  • Responsive web dashboard using Tailwind
  • Data export features

Week 5: Polish and notifications

38h
  • WhatsApp sharing
  • Push notifications
  • Anonymous mode
Total Timeline: 5 weeks • 380 hours

Pricing Tiers

Citizen

$0/mo

Cannot access raw data

  • Unlimited anonymous reports
  • Access to public heatmap

Pro

$25/mo

Single user

  • Raw data access
  • Weekly digests
  • API access
  • Export capabilities

Organization

$79/mo

Up to 8 seats

  • Everything in Pro
  • Team accounts
  • Custom branding on reports
  • Dedicated analyst support

Revenue Projections

MonthUsersConversionMRRARR
Month 16506%$975$11,700
Month 64,8009%$10,800$129,600

Unit Economics

$14
CAC
$265
LTV
7%
Churn
75%
Margin
LTV:CAC Ratio: 18.9xExcellent!

Landing Page Copy

Your phone is a weapon against media monopoly

Report Clarín bias in seconds. Watch the national picture emerge in real time.

Feature Highlights

One-tap reporting with media evidence
National manipulation heatmap
Verified data trusted by journalists
Completely anonymous option

Social Proof (Placeholders)

"'I reported the obvious omission during the debate and it appeared on the heatmap within hours.' — Citizen in Córdoba"
"'The raw dataset from PulseCiudadano is now part of our weekly media monitoring brief.' — Political strategist"

First Three Customers

Seed initial reports by paying 15 micro-influencers and journalism students in different provinces to use the app for 30 days. Partner with FOPEA to endorse the tool to their members. Offer free Organization tier to the first three opposition parties or major independent media outlets that integrate it into their workflow.

Launch Channels

Google Play StoreProductHuntTikTok campaign with #ReportaElSesgoWhatsApp groupsr/argentina

SEO Keywords

app para reportar sesgo mediáticoclarín propaganda trackermapa de manipulación mediática argentinaciudadano periodista argentinadenunciar clarín

Competitive Analysis

Ground News

ground.news
Freemium
Strength

Bias ratings

Weakness

Passive consumption, no citizen reporting mechanism

Our Advantage

Active participatory model with mobile-first design for high mobile penetration population

🏰 Moat Strategy

Geolocated dataset of citizen reports creates unique proprietary map of media manipulation that becomes more accurate with scale. Strong brand association with 'the people's watchdog'.

⏰ Why Now?

Smartphone penetration in Argentina exceeds 85% while trust in traditional media is at historic lows following recent political polarization.

Risks & Mitigation

legalmedium severity

Reports could be used to claim defamation

Mitigation

Require evidence upload and community verification before public display. Clear terms of service.

markethigh severity

Low initial report volume makes map useless

Mitigation

Seed with paid contributors in first 60 days and gamify reporting

Validation Roadmap

pre-build18 days

Test concept with paper prototype in 3 provinces

Success: At least 65% of 80 surveyed citizens say they would use the app weekly

mvp40 days

Launch closed beta in Buenos Aires and Córdoba

Success: 1,000 reports submitted and 22% of reporters become weekly active users

Pivot Options

  • Expand to other forms of institutional accountability (police, judiciary)
  • Become primary data provider for international press freedom organizations

Quick Stats

Build Time
380h
Target MRR (6 mo)
$12,000
Market Size
$6.8M
Features
9
Database Tables
3
API Endpoints
3