MHMGuardian.com

Real-time menstrual hygiene compliance monitoring for Malawi

Score: 7.4/10MWMedium BuildReady to Spawn
Brand Colors

The Opportunity

Problem

Malawi has persistent gaps in comprehensive menstrual hygiene management in schools despite achieving 80% water supply coverage

Solution

MHMGuardian provides Ministry officials and district officers with live visibility into menstrual hygiene management across all schools. School focal teachers use a dead-simple mobile app to submit standardized indicators monthly. The platform auto-generates compliance scores, highlights schools falling behind, and suggests targeted interventions.

Target Audience

Adolescent schoolgirls and Ministry of Health/Sanitation officials in Malawi

Differentiator

Pre-built MHM indicator framework aligned with Malawi Ministry of Health standards with automated compliance scoring and intervention recommendation engine.

Brand Voice

professional

Features

Mobile Data Collection

must-have30h

Simple forms for teachers to submit MHM indicators

Automated Compliance Scoring

must-have35h

Red/yellow/green scores per school and indicator

National Dashboard

must-have45h

Live view of all districts with drill-down

Intervention Recommender

must-have40h

Suggests specific actions based on scores

Automated PDF Reports

must-have25h

Monthly reports formatted for Ministry leadership

Training Tracker

must-have30h

Monitor which schools have received MHM training

Trend Analysis Over Time

nice-to-have35h

Visualize improvement across quarters

Export to Excel/PowerBI

nice-to-have20h

For deeper analysis by data teams

USSD Fallback

nice-to-have70h

For schools without smartphones

Total Build Time: 330 hours

Database Schema

schools

ColumnTypeNullable
iduuidNo
nametextNo
districttextNo
regiontextNo
last_submissiontimestampYes

Relationships:

  • has many: submissions
  • has many: interventions

submissions

ColumnTypeNullable
iduuidNo
school_iduuidNo
periodtextNo
has_separate_toiletsboolNo
pad_availability_scoreintNo
water_availabilityboolNo
submitted_byuuidNo
created_attimestampNo

Relationships:

  • belongs to: schools

interventions

ColumnTypeNullable
iduuidNo
school_iduuidNo
typetextNo
statustextNo
assigned_totextYes
created_attimestampNo

Relationships:

  • belongs to: schools

API Endpoints

POST
/api/submissions

Submit monthly MHM indicators

🔒 Auth Required
GET
/api/compliance/score

Calculate and return compliance score

🔒 Auth Required
GET
/api/dashboard/national

National overview with filters

🔒 Auth Required
POST
/api/interventions

Create recommended intervention

🔒 Auth Required

Tech Stack

Frontend
Flutter for mobile forms, React for admin dashboards
Backend
Node.js + Express
Database
PostgreSQL
Auth
Clerk
Payments
Paystack
Hosting
Railway for API, Vercel for admin dashboard
Additional Tools
Recharts for visualizationspdf-lib for reports

Build Timeline

Week 1: Data model and mobile forms

40h
  • Indicator schema
  • Flutter submission app
  • Auth system

Week 2: Scoring engine

45h
  • Compliance algorithm
  • Dashboard foundations

Week 3: Visualization layer

50h
  • National and district dashboards
  • Heatmaps

Week 4: Intervention and reporting

40h
  • Recommendation engine
  • Automated PDF generation

Week 5: Polish, USSD prototype, testing

35h
  • Final QA with Ministry
  • Training materials
Total Timeline: 5 weeks • 280 hours

Pricing Tiers

District

$25/mo

Single district

  • One district access
  • Basic dashboard
  • Monthly reports

Regional

$79/mo

Up to 5 districts

  • Multiple districts
  • Intervention tools
  • Trend analysis

National

$299/mo

Unlimited

  • Full country view
  • API access
  • Custom indicators
  • Priority support

Revenue Projections

MonthUsersConversionMRRARR
Month 11260%$450$5,400
Month 64575%$2,850$34,200

Unit Economics

$85
CAC
$1250
LTV
2%
Churn
85%
Margin
LTV:CAC Ratio: 14.7xExcellent!

Landing Page Copy

See the True State of Menstrual Hygiene in Every Malawian School

Automated compliance scoring, live dashboards, and actionable recommendations for Ministry and district officers.

Feature Highlights

Standardized MHM indicators
Automatic scoring and alerts
Intervention recommendation engine
Beautiful reports in one click

Social Proof (Placeholders)

""This is the first time we've had reliable, real-time data on MHM. It's transformative." — Director of Sanitation, Ministry of Health"
""The color-coded system lets us focus limited resources exactly where they are needed most." — District WASH Coordinator"

First Three Customers

Present the prototype directly to the Ministry of Health Sanitation Unit (already mapped during validation). Secure one national license and two district licenses as initial customers by offering co-branded pilot with their existing WASH monitoring team. Use these relationships to expand to all districts.

Launch Channels

LinkedInDevpost for social impactAfrican Public Health conferencesMinistry of Health internal channelsUNICEF and WHO Malawi offices

SEO Keywords

mhm compliance monitoring malawimenstrual hygiene dashboard ministryschool sanitation compliance softwaremhm data collection africamenstrual health indicators tracker

Competitive Analysis

KoboToolbox

kobotoolbox.org
Free tier
Strength

Flexible form builder used by many NGOs

Weakness

Generic — requires building all MHM logic and scoring from scratch

Our Advantage

Pre-configured Malawi MHM framework with automatic scoring and recommendations

Free platform
Strength

Widely adopted by African Ministries

Weakness

Complex setup and not specific to school MHM

Our Advantage

Turnkey solution purpose-built for menstrual hygiene management with 1-day onboarding

🏰 Moat Strategy

Official alignment with Malawi Ministry MHM indicators creates regulatory moat; accumulated compliance history becomes valuable institutional knowledge.

⏰ Why Now?

The Malawi Ministry of Health released new MHM monitoring guidelines in 2023 that require monthly school-level reporting — exactly what this platform automates.

Risks & Mitigation

legalhigh severity

Government data sovereignty concerns

Mitigation

Host on African servers, sign data processing agreements with Ministry, offer on-premise option for v2

marketmedium severity

Data quality from schools

Mitigation

Include validation rules, random verification visits by district officers, and training

Validation Roadmap

pre-build25 days

Co-create indicator list with Ministry sanitation unit

Success: Formal letter of interest or MoU signed

mvp90 days

Deploy to 25 schools across 3 districts

Success: 85% monthly submission rate for 3 consecutive months

Pivot Options

  • Expand to other health indicators (nutrition, malaria, etc.)
  • Become national MHM platform for entire SADC region
  • Offer as white-label compliance engine to other African Ministries

Quick Stats

Build Time
280h
Target MRR (6 mo)
$6,000
Market Size
$2.5M
Features
9
Database Tables
3
API Endpoints
4