UnionPulse

Real-time coordination platform for driver unions fighting market dominance

Score: 7.3/10IndiaHard BuildReady to Spawn
Brand Colors

The Opportunity

Problem

Indian ride-hailing competitors and driver groups cannot secure regulatory protection against Rapido's alleged predatory pricing and dominance, as CCI routinely dismisses complaints leaving them with mounting revenue losses.

Solution

UnionPulse gives associations a secure mobile-first hub to coordinate strikes, share verified impact metrics, synchronize CCI filings, and broadcast unified media statements. It replaces chaotic WhatsApp groups with structured, auditable advocacy workflows.

Target Audience

Indian ride-hailing competitors, taxi unions, and auto-driver associations facing Rapido

Differentiator

Real-time synchronized action calendar and impact ledger designed exclusively for Indian transport unions

Brand Voice

empowering

Features

Secure Union Hub

must-have30h

Encrypted workspace for associations with role-based access

Action Calendar

must-have25h

Coordinated calendar for strikes, protests, and filing deadlines visible to all member unions

Impact Ledger

must-have40h

Standardized daily revenue loss tracker that auto-generates aggregated reports

Unified Media Kit Generator

must-have35h

One-click creation of press releases using collective data

Synchronized Filing Tool

must-have45h

Multiple unions can co-sign the same CCI complaint digitally

Live Strike Pulse Map

nice-to-have30h

Real-time map of participating unions during coordinated actions

Voice Note Transcription

nice-to-have25h

Convert meeting voice notes into actionable tasks

Government Portal Integration

nice-to-have50h

Direct submission to CCI and Ministry of Road Transport portals

Total Build Time: 280 hours

Database Schema

unions

ColumnTypeNullable
iduuidNo
nametextNo
registration_numbertextNo
citytextNo
leader_phonetextNo

Relationships:

  • has_many: campaigns
  • has_many: impact_records

campaigns

ColumnTypeNullable
iduuidNo
union_iduuidNo
titletextNo
typetextNo
start_datetimestampNo
statustextNo

Relationships:

  • belongs_to: unions
  • has_many: participating_unions

impact_records

ColumnTypeNullable
iduuidNo
union_iduuidNo
campaign_iduuidYes
daily_lossintNo
drivers_affectedintNo
datetimestampNo

Relationships:

  • belongs_to: unions

API Endpoints

POST
/api/campaigns/vote

Cast vote for proposed union action

🔒 Auth Required
POST
/api/impact/log

Daily revenue loss entry by union

🔒 Auth Required
GET
/api/media-kit/generate

Generate collective press release

🔒 Auth Required

Tech Stack

Frontend
Flutter 3.19
Backend
FastAPI (Python)
Database
PostgreSQL
Auth
Supabase Auth (phone-first)
Payments
Razorpay
Hosting
Railway (backend) + Play Store + App Store
Additional Tools
Mapbox for live mapsWhisper.cpp for voice transcription

Build Timeline

Week 1: Flutter app foundation

48h
  • Auth flows with phone OTP
  • Union profile setup
  • Basic dashboard

Week 2: Impact tracking

52h
  • Daily logging system
  • Aggregate analytics views
  • PDF report exporter

Week 3: Coordination engine

45h
  • Action calendar with voting
  • Notification system
  • Media kit generator

Week 4: Multi-union features

50h
  • Cross-union campaign system
  • Live map
  • Digital co-signing
Total Timeline: 4 weeks • 320 hours

Pricing Tiers

Local

$0/mo

1 city

  • Single union
  • Basic impact tracking

State

$35/mo

One state

  • Multi-union coordination
  • Media kits
  • CCI synchronized filing

National

$89/mo

Unlimited

  • All features
  • Live strike maps
  • Priority support
  • Government portal integration

Revenue Projections

MonthUsersConversionMRRARR
Month 14518%$283$3,396
Month 641027%$3,887$46,644

Unit Economics

$22
CAC
$680
LTV
7%
Churn
78%
Margin
LTV:CAC Ratio: 30.9xExcellent!

Landing Page Copy

Unite. Track. Strike. Win.

The command center Indian driver unions have been waiting for to fight Rapido dominance together.

Feature Highlights

Coordinated action calendar
Collective impact ledger
Unified media tools
Digital CCI co-filing

Social Proof (Placeholders)

""Finally our 27 unions are moving as one." — All India Motor Drivers Federation"
"Saved us weeks of coordination chaos."

First Three Customers

Partner with three established federations: All India Yadav Mahasabha (drivers wing), Mumbai Taximen Union, and Bengaluru Auto Rickshaw Drivers Association. Offer free National tier for 4 months in exchange for public endorsement and introduction to their affiliate networks.

Launch Channels

YouTube (driver union channels)WhatsApp groups (transport unions)Facebook groups for Indian driversPress coverage in The Hindu and Indian Express

SEO Keywords

driver union app indiacoordinated strike platformtaxi union softwareauto drivers association toolcollective bargaining app

Competitive Analysis

UnionApp

unionapp.in
Freemium
Strength

General labor union features

Weakness

No ride-hailing specific metrics or CCI tools

Our Advantage

Deep domain focus on predatory pricing battles

🏰 Moat Strategy

Becomes the de-facto operating system for Indian transport unions, making switching costs extremely high once workflows are established

⏰ Why Now?

Fragmented WhatsApp-based coordination has repeatedly failed against Rapido's scale; unions are desperate for professional digital infrastructure

Risks & Mitigation

executionhigh severity

Low digital literacy among older union leaders

Mitigation

Build voice-first interface and offer field training teams in top 6 cities

legalmedium severity

Platform could be accused of orchestrating illegal strikes

Mitigation

Strict legal review of all language and clear disclaimers

Validation Roadmap

pre-build18 days

Attend 4 major union monthly meetings as observer

Success: Secure letters of intent from at least 2 unions

mvp60 days

Deploy beta to 5 unions for 45 days

Success: Minimum 3 coordinated campaigns launched

Pivot Options

  • Expand to other blue-collar unions (construction, sanitation)
  • Become B2B SaaS for large fleet operators wanting better driver relations

Quick Stats

Build Time
320h
Target MRR (6 mo)
$4,100
Market Size
$6.2M
Features
8
Database Tables
3
API Endpoints
3