PulpoMap

Live map of Clarín's media power tentacles

Score: 7.5/10ArgentinaMedium BuildReady to Spawn
Brand Colors

The Opportunity

Problem

Grupo Clarín continues its unchecked dominance as Argentina's largest media conglomerate, acting as a 'vampire squid' that controls information flow and political power.

Solution

Interactive web dashboard that visualizes Clarín Group ownership, advertising contracts, political donations, board connections, and content reach. Citizens and reformers can explore influence networks, set alerts, and generate shareable infographics to spread awareness.

Target Audience

Argentine journalists, political reformers, and citizens concerned with media oligopoly and democratic transparency

Differentiator

Combines public records, ad spending data, and crowd-sourced sightings into the only real-time influence map focused exclusively on Argentine media power.

Brand Voice

professional

Features

Interactive Influence Graph

must-have55h

Network graph showing connections between Clarín, politicians, advertisers and other media

Ad Spending Tracker

must-have35h

Public contracts and estimated ad spend by government and corporations

Alert System

must-have25h

Notifications when new connections or major contracts appear

Infographic Generator

must-have30h

One-click beautiful visuals for Twitter, WhatsApp and presentations

Crowd Evidence Upload

must-have40h

Citizens submit screenshots and contracts for verification

Exportable Datasets

must-have20h

Download CSV/JSON of connections for researchers

Historical Snapshots

nice-to-have35h

See how the power map changed over years

API for Researchers

nice-to-have30h

Structured access for academics and NGOs

Mobile Briefing PDF

nice-to-have25h

Weekly one-page summary for lawmakers and activists

Total Build Time: 295 hours

Database Schema

entities

ColumnTypeNullable
iduuidNo
nametextNo
typetextNo
political_affiliationtextYes

connections

ColumnTypeNullable
iduuidNo
from_entityuuidNo
to_entityuuidNo
connection_typetextNo
strengthintNo

Relationships:

  • from_entity references entities(id)
  • to_entity references entities(id)

evidence

ColumnTypeNullable
iduuidNo
connection_iduuidNo
source_urltextYes
verifiedboolNo
submitted_byuuidYes

Relationships:

  • connection_id references connections(id)

API Endpoints

GET
/api/graph

Return network graph data for visualization

POST
/api/evidence

Submit new evidence for moderation

🔒 Auth Required
GET
/api/alerts

Get user configured alerts

🔒 Auth Required

Tech Stack

Frontend
SvelteKit + Tailwind + D3.js
Backend
SvelteKit endpoints
Database
Postgres on Railway
Auth
Lucia Auth
Payments
Mercado Pago
Hosting
Railway
Additional Tools
Redis for caching graphsResend for alerts

Build Timeline

Week 1: Data model and initial graph

48h
  • Seeded database with known Clarín entities
  • Basic graph UI with D3

Week 2: Evidence system and moderation

40h
  • Crowd evidence upload flow
  • Admin moderation queue

Week 3: Alerts, infographics and payments

42h
  • Alert engine
  • Infographic export
  • Full pricing implementation
Total Timeline: 3 weeks • 245 hours

Pricing Tiers

Citizen

$0/mo

Read-only

  • Public map
  • Basic alerts

Reformer

$25/mo

None

  • Custom alerts
  • Infographic generator
  • Evidence submission

Institution

$99/mo

None

  • API access
  • Historical snapshots
  • Team seats
  • Priority data updates

Revenue Projections

MonthUsersConversionMRRARR
Month 13406%$510$6,120
Month 62,6509%$5,963$71,550

Unit Economics

$9
CAC
$265
LTV
7%
Churn
88%
Margin
LTV:CAC Ratio: 29.4xExcellent!

Landing Page Copy

See the full picture of media power

Interactive map of Clarín's political, advertising and ownership network. Built for reformers who want to make democracy visible.

Feature Highlights

Live influence network graph
Government ad contract tracker
One-click advocacy graphics
Crowd-powered evidence layer

Social Proof (Placeholders)

"'This map completely changed how I understand Argentine politics' — Prof. Elena Vargas, UBA"
"'Our organization uses the infographics in every presentation now' — Fundación Democracia Abierta"

First Three Customers

Seed initial data with help from two academic researchers already studying media concentration. Offer free Institution tier to two prominent transparency NGOs (Poder Ciudadano, ADC) in exchange for feedback and co-branded launch announcement. Present at one university event on democratic reform.

Launch Channels

Product HuntX/Twitter data threadsLinkedIn thought leadersArgentine transparency NGOsUniversity mailing lists

SEO Keywords

mapa poder mediático argentinaclarín conexiones políticastransparencia publicitaria gobiernooligopolio mediáticovisualización poder clarín

Competitive Analysis

Free
Strength

Strong local reputation

Weakness

Static PDF reports, no interactive live map

Our Advantage

Dynamic, updatable, crowd-sourced interactive experience

🏰 Moat Strategy

Data moat — the more evidence submitted and verified, the richer and more accurate the graph becomes. Strong brand as the definitive map of Argentine media power.

⏰ Why Now?

Increased public scrutiny of media-political relationships during recent election cycles combined with greater availability of open contracting data.

Risks & Mitigation

legalhigh severity

Incorrect connection data leading to defamation claims

Mitigation

All connections require sourced evidence, prominent disclaimers, community moderation layer

technicalmedium severity

Graph visualization performance with large networks

Mitigation

Progressive loading and clustering algorithms

Validation Roadmap

pre-build10 days

Validate data sources and interest with 3 NGOs

Success: All 3 agree to use and promote the tool

mvp30 days

Public beta launch with initial dataset

Success: 2000 unique visitors and 120 evidence submissions in first 30 days

Pivot Options

  • Expand to full LatAm media power mapping
  • Become data provider for international watchdogs
  • Add simulation tools showing impact of breaking up conglomerates

Quick Stats

Build Time
245h
Target MRR (6 mo)
$7,200
Market Size
$8.2M
Features
9
Database Tables
3
API Endpoints
3