PolicyDecoder.com

Turn vague political promises on water & energy into plain-English bill impacts

Score: 7.5/10UKMedium BuildReady to Spawn
Brand Colors

The Opportunity

Problem

Politicians like Andy Burnham use vague terms like 'greater public control' of water and energy without explaining what it actually means in practice.

Solution

PolicyDecoder uses AI to instantly translate statements like Andy Burnham's 'greater public control' into concrete scenarios. It shows projected changes to Greater Manchester water bills, leakage rates, and energy costs under different interpretations. Users generate shareable reports that cut through spin and empower informed local advocacy.

Target Audience

Politically engaged UK voters and Greater Manchester residents frustrated with water utilities

Differentiator

Hyper-local dataset of United Utilities financials, sewage events, and GM-specific political history that no national fact-checker possesses.

Brand Voice

supportive

Features

AI Statement Analyzer

must-have35h

Paste any political quote and receive structured breakdown with 3-5 realistic interpretations

Bill Impact Calculator

must-have25h

Shows projected monthly bill changes for average GM households under each scenario

Local Data Dashboard

must-have20h

Real United Utilities performance metrics (leakage, sewage spills, executive pay)

PDF Report Generator

must-have18h

Beautiful one-click reports with charts ready for councillors or social media

Personal Library

must-have15h

Save and organize all your analyses with searchable notes

Clarity Score

must-have12h

0-100 score based on specificity, costed commitments, and measurability

Politician Comparison

nice-to-have22h

Side-by-side clarity and delivery scores for Burnham vs opposition

Email Alert System

nice-to-have18h

Notifications when local politicians mention water or energy

Community Gallery

nice-to-have25h

Browse and remix other users' most insightful analyses

Total Build Time: 190 hours

Database Schema

users

ColumnTypeNullable
iduuidNo
emailtextNo
postcodetextYes
nametextYes
created_attimestampNo

Relationships:

  • analyses.user_id → users.id
  • subscriptions.user_id → users.id

analyses

ColumnTypeNullable
iduuidNo
user_iduuidNo
input_texttextNo
output_jsontextNo
clarity_scoreintYes
created_attimestampNo

Relationships:

  • analyses.user_id references users.id

statements

ColumnTypeNullable
iduuidNo
politiciantextNo
original_texttextNo
source_urltextYes
utility_typetextNo
datetimestampNo

subscriptions

ColumnTypeNullable
iduuidNo
user_iduuidNo
stripe_subscription_idtextYes
statustextNo
tiertextNo
current_period_endstimestampYes

Relationships:

  • subscriptions.user_id references users.id

API Endpoints

POST
/api/analyze

Send statement to OpenAI and return structured scenarios with bill calculations

🔒 Auth Required
GET
/api/statements

Fetch latest tracked political statements

POST
/api/reports/generate

Generate PDF from analysis

🔒 Auth Required
GET
/api/dashboard/metrics

Return Greater Manchester utility performance data

Tech Stack

Frontend
Next.js 14 + Tailwind + Recharts + shadcn/ui
Backend
Next.js Route Handlers
Database
PostgreSQL (Supabase)
Auth
Clerk
Payments
Stripe
Hosting
Vercel
Additional Tools
OpenAI GPT-4opdf-libzod

Build Timeline

Week 1: Foundation & Auth

42h
  • Project scaffold
  • Clerk + Supabase setup
  • Landing page with waitlist
  • Basic dashboard

Week 2: Core AI Analysis

48h
  • OpenAI prompt engineering
  • Analysis endpoint
  • Bill calculation engine
  • Clarity scoring

Week 3: Data & Visuals

38h
  • United Utilities dataset import
  • Interactive charts
  • Local metrics dashboard

Week 4: Reports & Library

35h
  • PDF generation
  • Personal library UI
  • Search & tagging

Week 5: Polish & Payments

40h
  • Stripe integration + tiers
  • Email alerts (Resend)
  • Onboarding flow
  • SEO metadata

Week 6: Testing & Launch

32h
  • Beta with 30 GM users
  • Documentation
  • Launch assets
  • Analytics setup
Total Timeline: 6 weeks • 255 hours

Pricing Tiers

Free

$0/mo

3 analyses/month

  • 3 analyses per month
  • Basic clarity scores
  • Public data dashboard

Pro

$19/mo

None

  • Unlimited analyses
  • PDF reports
  • Bill impact charts
  • Personal library
  • Email alerts

Advocate

$49/mo

None

  • Everything in Pro
  • Team sharing
  • API access
  • Priority support
  • Custom scenario modelling

Revenue Projections

MonthUsersConversionMRRARR
Month 11807%$240$2,880
Month 61,65011%$3,450$41,400

Unit Economics

$22
CAC
$285
LTV
6%
Churn
82%
Margin
LTV:CAC Ratio: 13.0xExcellent!

Landing Page Copy

What does 'greater public control' actually mean for your water bill?

We translate Andy Burnham's vague promises into clear pound-and-pence impacts using real Greater Manchester data.

Feature Highlights

Instant AI breakdown in plain English
See exact bill impact for your household
Shareable reports for councillors
Track every local politician

Social Proof (Placeholders)

"'Finally understand what my councillor is actually promising' — Sarah M., Salford"
"'The clarity score feature is genius' — Local activist, Oldham"

First Three Customers

1. Post in the 'Greater Manchester Against Sewage' Facebook group offering 50 free Pro accounts for feedback. 2. DM 30 Manchester-based political Twitter accounts who regularly discuss utilities with personalized video walkthroughs. 3. Email 5 active members of the Greater Manchester Combined Authority scrutiny committee offering co-branded reports.

Launch Channels

ProductHuntr/greatermanchesterr/ukpoliticsr/SaaSTwitter with #AndyBurnham #GreaterManchesterWaterIndieHackers

SEO Keywords

andy burnham public control explainedwhat does greater public control of water meangreater manchester water bill impactutility nationalisation calculatorpolitical promises water explained

Competitive Analysis

TheyWorkForYou

theyworkforyou.com
Free
Strength

Excellent voting record tracker

Weakness

No policy simulation or local utility data

Our Advantage

We focus exclusively on utility policy with financial modelling

Full Fact

fullfact.org
Free
Strength

Strong reputation in fact-checking

Weakness

Reactive rather than predictive, no bill calculators

Our Advantage

We show 'what it means for your wallet' with numbers

🏰 Moat Strategy

Curated dataset of 8 years of United Utilities performance metrics linked to political statements, plus user-generated local evidence that compounds over time

⏰ Why Now?

Sewage scandal + cost of living crisis + upcoming Greater Manchester mayoral election have created peak public anger and demand for concrete answers

Risks & Mitigation

legalmedium severity

Politicians claiming misrepresentation

Mitigation

All outputs include source quotes, disclaimers, and 'multiple possible interpretations' framing

marketmedium severity

Niche audience too small

Mitigation

Expand to all UK combined authorities after GM validation

technicalhigh severity

AI hallucination on numbers

Mitigation

Ground every output in public financial data with citation footnotes

Validation Roadmap

pre-build14 days

Build landing page and run £300 Meta ads targeting Manchester politics interests

Success: 150 email signups in 10 days

mvp21 days

Private beta with first 40 users from Facebook groups

Success: 65% of users return for 2+ analyses within 7 days

Pivot Options

  • Expand to national UK politics
  • White-label tool for local newspapers
  • B2B version for think tanks and researchers

Quick Stats

Build Time
255h
Target MRR (6 mo)
$4,200
Market Size
$8.5M
Features
9
Database Tables
4
API Endpoints
4