OperoFuel.com

Unified operations platform for fragmented LatAm fuel businesses

Score: 7.6/10ArgentinaMedium BuildReady to Spawn
Brand Colors

The Opportunity

Problem

Struggling Brazilian energy firm Raizen forced to divest major Argentine refinery and hundreds of petrol stations due to unsustainable operations.

Solution

OperoFuel lets operators run refining and retail assets across multiple countries from one dashboard while automatically applying each country's unique compliance, tax, and safety rules. Early warning systems flag operations becoming unsustainable before they reach Raizen-level crisis.

Target Audience

Brazilian and Latin American fuel refining/retail operators with cross-border assets in unstable economies

Differentiator

Pre-loaded playbooks and compliance templates derived from real cross-border Brazilian fuel operations and divestment post-mortems.

Brand Voice

friendly

Features

Centralized Operations Dashboard

must-have40h

Single view of all stations and refineries across countries with health scores

Country-Specific Compliance Modules

must-have55h

Automated checklists and deadlines for Argentina, Bolivia, Colombia, etc.

Cross-Border Inventory Manager

must-have45h

Track fuel movements with automatic tax and tariff calculations

Sustainability & Divestment Early Warning

must-have50h

Flags assets trending toward unsustainability with 90-day predictions

Standardized Maintenance Scheduler

must-have35h

Unified maintenance system adapted to local regulations and spare parts availability

Performance Benchmarking

must-have30h

Compare station or refinery KPIs against similar assets in the network

Document & Permit Manager

nice-to-have40h

Central repository with expiry alerts for licenses and environmental permits

Staff Training & Compliance Portal

nice-to-have55h

Localized training modules per country regulation

Automated Monthly Reporting

nice-to-have35h

Generate country-specific regulatory reports from operational data

Total Build Time: 385 hours

Database Schema

users

ColumnTypeNullable
iduuidNo
emailtextNo
companytextNo
hq_countrytextNo
created_attimestampNo

facilities

ColumnTypeNullable
iduuidNo
user_iduuidNo
nametextNo
countrytextNo
typetextNo
statustextNo
health_scoreintNo

Relationships:

  • user_id references users(id)

compliance_tasks

ColumnTypeNullable
iduuidNo
facility_iduuidNo
countrytextNo
titletextNo
due_datetimestampNo
statustextNo
categorytextNo

Relationships:

  • facility_id references facilities(id)

kpi_records

ColumnTypeNullable
iduuidNo
facility_iduuidNo
metrictextNo
valueintNo
recorded_attimestampNo

Relationships:

  • facility_id references facilities(id)

API Endpoints

GET
/api/facilities

List all facilities with current health and compliance status

🔒 Auth Required
GET
/api/compliance/tasks

Get pending compliance tasks by country

🔒 Auth Required
POST
/api/reports/monthly

Generate regulatory report for specific country

🔒 Auth Required
POST
/api/health/score

Recalculate sustainability score for a facility

🔒 Auth Required

Tech Stack

Frontend
Next.js 14 + Tailwind + shadcn
Backend
NestJS
Database
PostgreSQL on RDS
Auth
Auth0
Payments
Mercado Pago
Hosting
Render
Additional Tools
PrismaBullMQ for background jobsPuppeteer for report PDFs

Build Timeline

Week 1: Core setup and auth

45h
  • NestJS + Next.js monorepo
  • Database design
  • Auth0 + Mercado Pago

Week 2: Facility and compliance core

52h
  • Facility CRUD
  • Compliance task engine with seed data for BR/AR
  • Dashboard UI

Week 3: Health scoring and inventory

48h
  • Sustainability scoring algorithm
  • Cross-border inventory module
  • Early warning logic

Week 4: Reporting and benchmarking

40h
  • Automated report generation
  • Benchmarking engine
  • Mobile-responsive views

Week 5: Polish and enterprise features

38h
  • Multi-user roles
  • Document manager
  • Testing with mock Brazilian operator data

Week 6: Launch readiness

32h
  • Landing page in Portuguese and Spanish
  • Onboarding wizard
  • Analytics setup
Total Timeline: 6 weeks • 310 hours

Pricing Tiers

Starter

$0/mo

Single country only

  • 1 country
  • Basic dashboard
  • Manual checklists

Pro

$35/mo

5 countries

  • Up to 5 countries
  • Automated compliance
  • Health scoring
  • Inventory manager
  • Early warnings

Enterprise

$89/mo

None

  • Unlimited countries
  • Custom compliance packs
  • API access
  • Dedicated success manager
  • SSO

Revenue Projections

MonthUsersConversionMRRARR
Month 111013%$500$6,000
Month 675018%$4,725$56,700

Unit Economics

$110
CAC
$840
LTV
4.5%
Churn
81%
Margin
LTV:CAC Ratio: 7.6xExcellent!

Landing Page Copy

One dashboard for all your LatAm fuel operations

Stay compliant and profitable across borders without drowning in local regulations.

Feature Highlights

Never miss an Argentine permit deadline again
Spot unsustainable stations months early
Unified view your board will actually understand
Built by operators who survived Raizen-style crises

Social Proof (Placeholders)

"'Finally a system that understands both ANP and Argentine tax rules.' — Regional Ops Manager, Raizen competitor"
"'The early warning system is scary accurate.' — CEO, Mid-size Brazilian distributor"

First Three Customers

1. Offer free migration audits to operators currently using Excel + local consultants via Brazilian fuel retail associations. 2. Cold outreach to operations directors at companies that recently acquired or divested assets in Argentina. 3. Run Portuguese-language webinars demonstrating compliance automation for specific country pairs (BR-AR, BR-BO).

Launch Channels

ProductHuntLinkedIn energy operations groupsABCOM and other Brazilian fuel associationsLatin America downstream energy conferencesIndustry newsletters

SEO Keywords

multi country fuel operations platformlatin america fuel compliance softwarecross border petrol station managementenergy asset sustainability scoringbrazil argentina regulatory compliance tool

Competitive Analysis

SAP for Oil & Gas

sap.com
Very expensive enterprise
Strength

Deep ERP functionality

Weakness

Overkill and too costly for mid-market LatAm operators

Our Advantage

Purpose-built compliance and early-warning focus at micro-SaaS price

Local consultancies

various
Project fees
Strength

Deep country knowledge

Weakness

Manual, not real-time, no central dashboard

Our Advantage

Automated, always-on software instead of one-off projects

🏰 Moat Strategy

Library of country-specific compliance templates and playbooks that grows with every new regulation added. Network effects as more operators contribute anonymized performance data for better benchmarking.

⏰ Why Now?

Increased cross-border M&A activity in LatAm energy combined with rising regulatory fragmentation after recent political changes creates urgent need for unified operations tools.

Risks & Mitigation

legalmedium severity

Regulations change faster than software can adapt

Mitigation

Build easy admin tools for compliance team to update checklists without code

marketmedium severity

Operators already use country-specific software

Mitigation

Position as 'orchestration layer' that sits on top of existing tools

executionhigh severity

Building accurate health scoring model is complex

Mitigation

Start with simple rule-based system and iterate with customer data

Validation Roadmap

pre-build15 days

Run 12 discovery calls with multi-country operators

Success: Confirmed budget allocation for operations software and strong interest in unified view

mvp45 days

Deliver beta to 5 pilot companies for 30 days

Success: At least 4 pilots renew or upgrade to paid after trial

launch60 days

Official launch with case studies

Success: Reach $3,000 MRR within 60 days of launch

Pivot Options

  • Become vertical ERP for fuel retail only
  • Expand into full ESG reporting for energy sector
  • Create marketplace for buying/selling individual petrol stations

Quick Stats

Build Time
310h
Target MRR (6 mo)
$8,000
Market Size
$55.0M
Features
9
Database Tables
4
API Endpoints
4