Turn pocket change into private school fees
Low-income parents in Kampala face crushing monthly pressure to pay private school fees or risk disrupting their children's education.
FeeFlow is a mobile app that helps low-income Kampala parents automatically reserve small daily amounts toward upcoming school terms using mobile money. It combines expense tracking with realistic fee forecasts based on actual Kampala private school calendars and sends gentle reminders in English and Luganda. Parents see clear progress visualizations and can invite relatives to contribute to specific child goals.
Low-income parents and guardians in Kampala, Uganda with primary-school-age children
The only app with a built-in database of 150+ Kampala private schools’ exact fee schedules, term dates, and uniform costs, plus direct mobile-money top-up flows designed for feature phones and low-data environments.
supportive
Set daily/weekly automatic reminders and mobile-money top-up prompts
Pulls real term dates and fee amounts for registered Kampala schools
One-tap expense entry with Ugandan household categories
Visual savings thermometer per child per term
Generate secure links for relatives to contribute directly
Audio and text reminders in local language
Live average prices for books and uniforms across Kampala markets
Gamified weekly saving streaks with badges
Export ready-to-show school payment progress reports
| Column | Type | Nullable |
|---|---|---|
| id | uuid | No |
| phone | text | No |
| name | text | Yes |
| preferred_language | text | Yes |
| created_at | timestamp | No |
Relationships:
| Column | Type | Nullable |
|---|---|---|
| id | uuid | No |
| user_id | uuid | No |
| name | text | No |
| school_id | uuid | No |
| grade | text | Yes |
Relationships:
| Column | Type | Nullable |
|---|---|---|
| id | uuid | No |
| child_id | uuid | No |
| term_name | text | No |
| target_amount_ugx | int | No |
| current_amount_ugx | int | No |
| due_date | timestamp | No |
Relationships:
| Column | Type | Nullable |
|---|---|---|
| id | uuid | No |
| goal_id | uuid | Yes |
| user_id | uuid | No |
| amount_ugx | int | No |
| type | text | No |
| created_at | timestamp | No |
Relationships:
/api/goalsFetch all active goals for user
/api/goalsCreate new term goal
/api/transactionsRecord savings or expense
/api/schoolsSearch Kampala schools directory
/api/dashboardGet personalized home dashboard data
One active term at a time
None
None
| Month | Users | Conversion | MRR | ARR |
|---|---|---|---|---|
| Month 1 | 180 | 9% | $420 | $5,040 |
| Month 6 | 1,450 | 14% | $2,850 | $34,200 |
FeeFlow turns small daily savings into on-time term payments. Built for Kampala parents, by Kampala parents.
Visit 15 WhatsApp parent groups in Makindye, Rubaga and Kawempe offering 3 months of Premium free in exchange for a 5-minute voice testimonial. Partner with two budget private schools (St. Peter’s & Hope Academy) to include a FeeFlow invite in their parent WhatsApp broadcasts. Run hyper-local Facebook ads (budget $80) geo-fenced to Kampala with video of a real parent using the app.
Robust analytics
No Uganda school data or mobile-money focus
Built from day one for Kampala fee calendars
Group savings features
Generic, not education-specific
Dedicated school term engine and sponsor board
Proprietary Kampala school fee dataset that grows more accurate with every user contribution. Network effects from family sharing.
Private school fees in Kampala rose 31% since 2020 while mobile-money penetration hit 68% and smartphone ownership among 25-40-year-old parents crossed 55%.
Price sensitivity of target users
Strong free tier with clear upgrade triggers tied to real savings
Slow initial user acquisition
Heavy focus on existing parent WhatsApp networks and school partnerships
Success: At least 18 parents say they would install same day
Success: 45% weekly active after 21 days
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