Train yourself to spot Brexit lies in seconds
Ten years after the Brexit vote, Britain has become a swamp of lies and disinformation that has battered the economy and steadily darkened the national conversation.
LieLens gamifies the process of learning to identify and counter Brexit disinformation. Users progress through interactive modules, maintain streaks, and contribute to a moderated 'Lie Library' of real-world examples. Every week they receive fresh lies currently circulating in the media with ready-made rebuttals.
Guardian-reading UK voters who opposed Brexit and remain disillusioned by its decade-long consequences
The only platform that turns 10 years of accumulated Brexit disinformation into a structured, gamified learning system with community-moderated lie submissions and reputation mechanics.
edgy
Progressive lessons on common Brexit lie patterns with quizzes
Searchable, tagged database of debunked claims with evidence
One-click templated responses tailored to specific claims
Streak-based daily quiz using real recent examples
Skill trees, accuracy scores and contribution impact
Users submit new lies for moderator review
Monthly rankings with badges
Flags Brexit claims on news sites and Twitter
| Column | Type | Nullable |
|---|---|---|
| id | uuid | No |
| text | No | |
| username | text | Yes |
| reputation | int | No |
| streak | int | No |
| created_at | timestamp | No |
Relationships:
| Column | Type | Nullable |
|---|---|---|
| id | uuid | No |
| claim_text | text | No |
| rebuttal | text | No |
| status | text | No |
| source_url | text | Yes |
| approved_by | uuid | Yes |
Relationships:
| Column | Type | Nullable |
|---|---|---|
| id | uuid | No |
| title | text | No |
| difficulty | int | No |
| completion_xp | int | No |
Relationships:
| Column | Type | Nullable |
|---|---|---|
| id | uuid | No |
| user_id | uuid | No |
| module_id | uuid | No |
| completed_at | timestamp | Yes |
| score | int | Yes |
Relationships:
/api/daily-challengeServes today's lie for the streak challenge
/api/lies/submitCommunity contribution submission
/api/rebuttal/generateCreates tailored rebuttal text
/api/leaderboardGlobal and friends leaderboard
3 challenges per week
None
None
| Month | Users | Conversion | MRR | ARR |
|---|---|---|---|---|
| Month 1 | 320 | 6% | $556 | $6,672 |
| Month 6 | 2,450 | 11% | $7,821 | $93,852 |
Gamified training that turns you into a disinformation detection machine in under 30 days.
Offer free lifetime Guardian tier to 12 active anti-Brexit Twitter accounts with >5k followers in exchange for launch shoutout. Post case study thread in r/ukpolitics showing before/after rebuttal quality. Partner with Byline Times and The New European for co-branded module.
Established brand
Passive consumption, no gamification
Active skill-building with streaks and reputation
AI detection
Not focused on Brexit or education
Deep domain expertise in one topic with human community layer
Community-moderated Lie Library that grows more valuable over time. Reputation system creates network effects and quality control.
Ten years of repeated lies have created a massive training dataset. Audience exhaustion with gaslighting is at its peak.
Solo moderation of contributions becomes overwhelming
Combine community reputation voting with simple LLM pre-filtering
Defamation claims from politicians mentioned in lie library
Strict sourcing policy and 'public figure' fair comment disclaimers
Success: 25%+ express strong interest in paid training
Success: 65% complete at least 5 modules and 40% willing to pay
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