Turn Brexit rage into focused political action
Ten years after the Brexit vote, Britain has become a swamp of lies and disinformation that has battered the economy and steadily darkened the national conversation.
FactForward gives disillusioned Guardian readers the tools to contact MPs, start petitions, and run micro-campaigns with pre-loaded, evidence-based templates tied to the latest data. Every action is tracked and users see collective impact across the network of remainers.
Guardian-reading UK voters who opposed Brexit and remain disillusioned by its decade-long consequences
The only platform that marries a live 'Promise vs Reality' tracker of politician statements with ready-to-deploy advocacy tools specifically for the post-Brexit accountability movement.
empowering
Contextual templates that auto-insert latest facts and personal impact data
Database of Brexit promises with current outcomes and source links
Create petitions on Change.org or UK Parliament with fact-backed wording
Modular kits for local actions (council meetings, letters to papers)
See where other users are taking action by constituency
Notifications when tracked politicians repeat debunked claims
Monthly summary of network actions and responses received
Direct send to MP via TheyWorkForYou API
| Column | Type | Nullable |
|---|---|---|
| id | uuid | No |
| text | No | |
| constituency | text | Yes |
| created_at | timestamp | No |
Relationships:
| Column | Type | Nullable |
|---|---|---|
| id | uuid | No |
| politician | text | No |
| original_quote | text | No |
| reality | text | No |
| status | text | No |
| source_url | text | Yes |
Relationships:
| Column | Type | Nullable |
|---|---|---|
| id | uuid | No |
| user_id | uuid | No |
| type | text | No |
| target | text | No |
| content | text | Yes |
| response_received | bool | Yes |
| created_at | timestamp | No |
Relationships:
| Column | Type | Nullable |
|---|---|---|
| id | uuid | No |
| user_id | uuid | No |
| status | text | No |
| stripe_id | text | Yes |
Relationships:
/api/promisesFetch latest promise vs reality entries
/api/letters/generateGenerate personalized MP letter with evidence
/api/actions/logRecord user action for impact map
/api/map/dataConstituency action heatmap data
3 actions per month
None
None
| Month | Users | Conversion | MRR | ARR |
|---|---|---|---|---|
| Month 1 | 140 | 7% | $284 | $3,408 |
| Month 6 | 1,650 | 12% | $5,742 | $68,904 |
Fact-based tools to contact MPs, launch petitions and hold liars accountable.
Partner with three prominent remain campaigners (e.g. leaders of European Movement or Rejoin EU) offering free Organizer tier and co-branded playbooks. Seed initial promise tracker data with help from Byline Times journalists. Launch in private 'Remain Alliance' Facebook groups with exclusive early access.
Excellent parliamentary data
No templates or campaign tools
Action-first experience with evidence baked in
Large progressive audience
Generic petitions, not Brexit-specialized
Deep domain expertise and promise tracking
Curated database of Brexit-specific promises vs outcomes becomes the canonical reference. Network of active users creates collective action flywheel.
Ten-year anniversary creates natural hook for accountability moment. Fatigue with performative politics makes data-driven activism newly appealing.
Platform perceived as coordinating political campaign
Clear disclaimers that users act independently
Audience may be too demoralized to take action
Emphasize small, achievable actions with visible network effects
Success: At least 18 express desire for better advocacy tools
Success: 300 signups and 40 completed mock letters in first week
Success: 25 paying Activist users in first 30 days
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