Interactive ROI calculators that justify UK fees to EU students
UK universities lose millions in annual revenue from 40-60% drop in EU student enrollment due to post-Brexit international tuition fees
Lets admissions teams build branded interactive calculators showing EU students personalized career earnings, employment rates, and lifetime value versus international tuition costs. Embed on recruitment sites and emails to dramatically improve inquiry-to-application conversion.
UK university vice-chancellors and admissions directors at mid-to-large institutions reliant on EU recruitment
Pulls from official Graduate Outcomes survey data at course level combined with real-time EU salary benchmarks to create credible, trust-building visualizations.
data-driven and reassuring
No-code interface to create institution-specific ROI calculators
Automated ingestion and mapping of official UK earnings data by course
Generate JavaScript widgets and landing page links for websites
Students input their background for tailored 10-year ROI projections
Track how EU students engage with calculators and which fields convert best
Automatic translation for top 8 EU languages with cultural adjustments
Test different visualization styles and assumptions
Create downloadable personalized ROI reports for students
| Column | Type | Nullable |
|---|---|---|
| id | uuid | No |
| name | text | No |
| branding_colors | text | Yes |
| created_at | timestamp | No |
Relationships:
| Column | Type | Nullable |
|---|---|---|
| id | uuid | No |
| university_id | uuid | No |
| course_name | text | No |
| tuition_fee | int | No |
| is_published | bool | No |
| created_at | timestamp | No |
Relationships:
| Column | Type | Nullable |
|---|---|---|
| id | uuid | No |
| calculator_id | uuid | No |
| nationality | text | Yes |
| projected_roi | int | Yes |
| converted_to_application | bool | Yes |
| created_at | timestamp | No |
Relationships:
/api/calculatorsCreate or update ROI calculator configuration
/api/embed/:idServe calculator configuration to frontend widget
/api/calculateRun ROI projection with student inputs
/api/analyticsReturn interaction and conversion metrics
1,000 monthly interactions
10,000 monthly interactions
Unlimited
| Month | Users | Conversion | MRR | ARR |
|---|---|---|---|---|
| Month 1 | 42 | 14% | $510 | $6,120 |
| Month 6 | 175 | 21% | $2,290 | $27,480 |
Interactive ROI calculators using official UK graduate data that convert skeptical EU prospects into applicants.
Target universities with strong STEM and business programs that publish Graduate Outcomes data. Offer free custom calculator built with their branding and course data during initial outreach. Use case studies from early pilots showing application growth to secure first three paid contracts.
Strong global brand data
Generic tools, not university-branded
Self-serve branded calculators with real-time interaction analytics
Growing dataset of how EU students interact with different ROI assumptions creates proprietary conversion models
UK universities are under intense pressure to justify fees to EU students while official Longitudinal Education Outcomes (LEO) data has become sufficiently granular for credible calculators.
Data accuracy concerns from universities
Clearly cite all official sources and allow institutions to override assumptions
Complex frontend calculations across devices
Heavy use of server-side rendering and progressive enhancement
Success: 70% say they would embed such a tool immediately
Success: All 4 report increased EU engagement metrics
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