FemmeMetrics.com

Data-driven restructuring for Burkina Faso women's empowerment centers

Score: 7.3/10BFHard BuildReady to Spawn
Brand Colors

The Opportunity

Problem

Historically vital women's houses in Burkina Faso have lost effectiveness and are now failing in their core mission of feminine emancipation, requiring full restructuring.

Solution

FemmeMetrics enables Ministry officials and center leaders to collect real emancipation data through simple mobile surveys and SMS. The platform automatically calculates program effectiveness scores and delivers specific restructuring recommendations. This replaces guesswork with clear evidence, allowing targeted reforms that restore the core mission of feminine economic and social independence.

Target Audience

Women and girls in Burkina Faso (especially rural and low-income) relying on state-run empowerment centers, plus Ministry officials responsible for gender and family programs

Differentiator

Culturally calibrated emancipation index developed with Burkinabe gender researchers plus SMS fallback that works on basic feature phones.

Brand Voice

professional

Features

Survey Builder

must-have40h

Drag-and-drop creation of emancipation and skills surveys in local languages

Multi-channel Data Collection

must-have55h

Mobile app, SMS, and USSD options for maximum reach

Emancipation Dashboard

must-have45h

Real-time scores across economic, social and rights-based indicators

Restructuring Engine

must-have50h

Rule-based recommendations with supporting evidence

Center Benchmarking

must-have35h

Anonymous comparison against national and regional averages

Automated Alerts

must-have30h

Notifications when centers fall below performance thresholds

Export & Ministry Portal

nice-to-have25h

One-click national aggregated reports

Custom KPI Studio

nice-to-have40h

Allow Ministry to define new metrics

Predictive Dropout Analysis

nice-to-have60h

Simple ML flags participants at risk of leaving programs

Total Build Time: 380 hours

Database Schema

organizations

ColumnTypeNullable
iduuidNo
nametextNo
org_typetextNo
regiontextNo
created_attimestampNo

Relationships:

  • One organization has many surveys and responses

surveys

ColumnTypeNullable
iduuidNo
organization_iduuidNo
titletextNo
questionstextNo
activeboolNo

Relationships:

  • organization_id references organizations(id)

responses

ColumnTypeNullable
iduuidNo
survey_iduuidNo
participant_phonetextNo
answerstextNo
submitted_attimestampNo
channeltextNo

Relationships:

  • survey_id references surveys(id)

metrics

ColumnTypeNullable
iduuidNo
organization_iduuidNo
emancipation_scoreintNo
periodtextNo
calculated_attimestampNo

Relationships:

  • organization_id references organizations(id)

API Endpoints

POST
/api/surveys

Create new survey template

🔒 Auth Required
POST
/api/responses/webhook

Ingest SMS and USSD responses

🔒 Auth Required
GET
/api/metrics

Fetch calculated emancipation scores and benchmarks

🔒 Auth Required
GET
/api/recommendations

Generate restructuring suggestions for a center

🔒 Auth Required

Tech Stack

Frontend
React Native with Recharts
Backend
Django with Django REST Framework
Database
PostgreSQL
Auth
Django Allauth + JWT
Payments
Flutterwave
Hosting
Fly.io
Additional Tools
Africa's Talking for SMS/USSDPandas for metric calculations

Build Timeline

Week 1: Setup and data architecture

50h
  • Django project + React Native init
  • Survey and response models
  • SMS ingestion webhook

Week 2: Core collection flows

55h
  • React Native survey UI
  • USSD fallback prototype
  • Data validation layer

Week 3: Scoring engine

60h
  • Emancipation index algorithm
  • Dashboard with charts
  • Benchmark calculations

Week 4: Recommendations and alerts

55h
  • Rule engine for restructuring advice
  • Email/SMS alert system
  • Ministry overview portal

Week 5: Analytics polish

45h
  • Predictive features
  • Export tools
  • Performance optimization
Total Timeline: 5 weeks • 450 hours

Pricing Tiers

Starter

$0/mo

100 responses/month

  • 1 center
  • Basic surveys
  • Limited dashboard

Pro

$28/mo

Single region

  • Unlimited responses
  • Full analytics
  • Restructuring recommendations
  • SMS collection

Ministry

$149/mo

None

  • National view
  • Custom KPIs
  • Predictive analytics
  • Dedicated support
  • API access

Revenue Projections

MonthUsersConversionMRRARR
Month 12532%$224$2,688
Month 618041%$2,066$24,792

Unit Economics

$38
CAC
$520
LTV
4%
Churn
78%
Margin
LTV:CAC Ratio: 13.7xExcellent!

Landing Page Copy

Measure What Matters for Women's Emancipation

The only platform that turns rural Burkina Faso gender program data into clear restructuring decisions.

Feature Highlights

SMS + App data collection
Nationally calibrated metrics
Automatic restructuring plans
Works on feature phones

Social Proof (Placeholders)

"'We reduced our blind spots by 80% within two months.' — Director of Gender Programs"
"'The recommendations are surprisingly practical and rooted in our reality.' — Regional Center Coordinator"

First Three Customers

1. Present findings from preliminary research to the Ministry’s monitoring and evaluation unit to secure a national pilot. 2. Partner with two established NGOs running women’s centers to run parallel data collection for 3 months. 3. Use success data from pilots to approach additional regional directorates with case studies showing improved decision making.

Launch Channels

Devpost Africa challengesLinkedIn (Gender Data experts)African Evaluation Association networkMinistry procurement channelsWebinar series on gender data

SEO Keywords

gender program analytics Burkinawomen's emancipation metricsrestructuring dashboard Burkina Fasoimpact measurement gender centersSahel gender data platform

Competitive Analysis

Strength

Widely used in African health systems

Weakness

Generic health focus, steep learning curve for gender programs

Our Advantage

Purpose-built emancipation metrics and restructuring recommendations

Enterprise
Strength

Robust offline data collection

Weakness

No built-in gender-specific analytics or policy recommendations

Our Advantage

End-to-end from data to actionable restructuring plans

🏰 Moat Strategy

Proprietary emancipation index trained on historical Burkinabe program data that improves with every center that joins. Government data sovereignty partnerships create high barriers.

⏰ Why Now?

Donors are shifting from output to outcome funding while 2023-2025 Burkina national gender strategy explicitly calls for data-driven institutional reform.

Risks & Mitigation

markethigh severity

Ministry bureaucracy slows adoption

Mitigation

Start with individual centers and regional directorates before national contract

technicalmedium severity

Poor data quality from SMS responses

Mitigation

Build validation rules and voice verification fallback

legalmedium severity

Cross-border data concerns if expanding regionally

Mitigation

Store all data in-country from day one

Validation Roadmap

pre-build18 days

Map current Ministry reporting forms and interview 12 centers on data pain points

Success: Validated demand for automated scoring and recommendations

mvp60 days

Pilot data collection with 8 centers for 8 weeks

Success: 90% data completeness and 3 centers implement at least one recommendation

growth90 days

Expand to 30 centers with case studies

Success: Secure first Ministry contract or framework agreement

Pivot Options

  • Become national gender observatory platform
  • License the emancipation index to other African nations
  • Add direct beneficiary mobile wallet integration

Quick Stats

Build Time
450h
Target MRR (6 mo)
$6,500
Market Size
$6.8M
Features
9
Database Tables
4
API Endpoints
4