IntegrityID.com

Prove your integrity. Build a verifiable public service record.

Score: 7.1/10MGMedium BuildReady to Spawn
Brand Colors

The Opportunity

Problem

Madagascar struggles with systemic corruption that undermines governance and requires ongoing external EU intervention to support local integrity efforts

Solution

IntegrityID allows public sector workers and ethical businesses to log activities, upload supporting documents with timestamps, and receive peer validations. The platform generates shareable integrity certificates that can be presented to superiors, EU auditors, or during promotions.

Target Audience

Malagasy citizens, local businesses, and public sector workers in Madagascar

Differentiator

Shifts focus from punishment to positive proof of integrity — the first platform that helps honest Malagasy workers and companies build a trusted digital reputation.

Brand Voice

empowering

Features

Activity Logging

must-have30h

Simple daily or event-based logging of official actions with GPS and timestamp

Document Upload & Verification

must-have35h

Upload receipts, decisions, and reports with cryptographic timestamping

Peer Validation System

must-have40h

Colleagues can anonymously validate or corroborate logged activities

Integrity Certificate Generator

must-have25h

Create verifiable PDF certificates showing validation score

Personal Integrity Dashboard

must-have25h

Private view of personal integrity metrics and history

Organizational Compliance Hub

must-have45h

Ministries can view team-level aggregated integrity metrics

EU Auditor Export

nice-to-have20h

Special formatted reports for international oversight bodies

Gamified Integrity Streaks

nice-to-have15h

Badges and streaks to encourage consistent honest behavior

Anonymous Tip Line

nice-to-have25h

Workers can report pressure to engage in corruption safely

Total Build Time: 260 hours

Database Schema

users

ColumnTypeNullable
iduuidNo
emailtextNo
roletextNo
departmenttextYes
integrity_scoreintNo
created_attimestampNo

logs

ColumnTypeNullable
iduuidNo
user_iduuidNo
titletextNo
descriptiontextYes
log_typetextNo
latitudefloatYes
validatedboolNo
created_attimestampNo

Relationships:

  • user_id references users(id)

validations

ColumnTypeNullable
iduuidNo
log_iduuidNo
validator_iduuidNo
ratingintNo
commenttextYes
created_attimestampNo

Relationships:

  • log_id references logs(id)
  • validator_id references users(id)

certificates

ColumnTypeNullable
iduuidNo
user_iduuidNo
period_starttimestampNo
period_endtimestampNo
scoreintNo
pdf_urltextNo
created_attimestampNo

Relationships:

  • user_id references users(id)

API Endpoints

POST
/api/logs

Create new activity log

🔒 Auth Required
POST
/api/validate/{logId}

Peer validate a colleague's log

🔒 Auth Required
POST
/api/certificate/generate

Generate integrity certificate

🔒 Auth Required
GET
/api/dashboard

Personal or organizational dashboard data

🔒 Auth Required

Tech Stack

Frontend
Flutter
Backend
Django
Database
PostgreSQL
Auth
Django Allauth + JWT
Payments
Flutterwave
Hosting
Railway
Additional Tools
Django admin for government partnersWeasyPrint for PDF certificates

Build Timeline

Week 1: Core auth and logging

42h
  • Django backend with auth
  • Basic Flutter logging UI
  • Database models

Week 2: Validation and scoring

48h
  • Peer validation system
  • Integrity scoring algorithm
  • Dashboard UI

Week 3: Certificates and documents

45h
  • PDF certificate generation
  • Document upload with hashing
  • Organizational views

Week 4: Polish and integrations

35h
  • Gamification elements
  • EU report templates
  • Mobile performance optimization
Total Timeline: 4 weeks • 265 hours

Pricing Tiers

Individual

$0/mo

Limited validations

  • Basic logging
  • 3 certificates per year

Pro

$35/mo

None

  • Unlimited logs
  • Unlimited certificates
  • Peer network expansion
  • Priority validations

Ministry

$199/mo

Per department

  • Team analytics
  • Custom branding
  • API access
  • Dedicated support

Revenue Projections

MonthUsersConversionMRRARR
Month 18207%$2,009$24,108
Month 66,20013%$28,210$338,520

Unit Economics

$11
CAC
$280
LTV
4%
Churn
87%
Margin
LTV:CAC Ratio: 25.5xExcellent!

Landing Page Copy

Your Integrity. Verifiably Documented.

Build a digital reputation that protects and advances honest public servants and businesses in Madagascar.

Feature Highlights

Timestamped Activity Logs
Peer Validation Network
Shareable Integrity Certificates
EU Auditor Ready

Social Proof (Placeholders)

"'This certificate helped me get promoted. Finally, honesty is visible.' — Senior Civil Servant"
"'As a clean business we now have proof that sets us apart.' — CEO, Antananarivo"

First Three Customers

Secure pilot with two ministries through existing EU integrity capacity-building programs. Offer free Pro for one year to the first 200 public workers who complete 30 days of consistent logging. Partner with civil service training institutes to integrate into their curriculum.

Launch Channels

LinkedIn Africa Public SectorLocal government WhatsApp groupsEU delegation networksProductHuntMalagasy professional associations

SEO Keywords

integrity certificate public serviceprove government integrity Madagascarpublic worker compliance toolanti corruption documentation appverifiable integrity profile

Competitive Analysis

Workday Compliance

https://www.workday.com
Enterprise
Strength

Powerful HR integration

Weakness

Generic, expensive, no focus on integrity signaling in developing markets

Our Advantage

Lightweight, mobile-first, culturally adapted for Madagascar civil service

Local Paper-based Systems

N/A
Free
Strength

Officially recognized

Weakness

Easily forged, no auditability, high administrative burden

Our Advantage

Cryptographic timestamps and peer validation

🏰 Moat Strategy

Network of validated public servants creates trust flywheel — more validators increase certificate credibility, encouraging wider adoption across ministries.

⏰ Why Now?

Increasing EU requirements for governance proof combined with growing mobile adoption among civil servants creates perfect conditions for a digital integrity reputation system.

Risks & Mitigation

legalmedium severity

Certificates challenged in court or by powerful actors

Mitigation

Use strong cryptographic proofs and partner with respected legal NGOs for legitimacy

markethigh severity

Fear of logging activities in corrupt environments

Mitigation

Strong emphasis on optional peer validation and anonymous tip features

financialmedium severity

Slow payment from government entities

Mitigation

Focus early revenue on individual Pro users and donor-funded ministry pilots

Validation Roadmap

pre-build21 days

Run workshops with 50 civil servants across 3 ministries

Success: 65% express willingness to log activities if protected by strong validation

mvp35 days

4-week pilot with 120 users

Success: Average 12 logs per user and 55% requesting certificates

launch60 days

Official launch with ministry partners

Success: 4000 users and 120 paid Pro conversions in first 90 days

Pivot Options

  • Corporate ESG integrity tracking for Malagasy exporters
  • Educational integrity platform for universities
  • Full e-governance workflow suite

Quick Stats

Build Time
265h
Target MRR (6 mo)
$28,000
Market Size
$4.1M
Features
9
Database Tables
4
API Endpoints
4