MediaMerit.com

Rate employers. Negotiate better. Advance your career.

Score: 7.3/10BFMedium BuildReady to Spawn
Brand Colors

The Opportunity

Problem

Media workers at Burkina Info have endured unresolved poor social/professional conditions and exploitation by operator ANSAX for over 6 months, forcing them to publicly protest.

Solution

MediaMerit is a mobile career companion for Burkina media workers that lets them anonymously rate stations on working conditions, access tailored negotiation training, take short rights-based courses, and browse a job board that only lists fair employers. It solves exploitation by giving individuals leverage and clear pathways to better professional environments.

Target Audience

Media employees (journalists, technicians, support staff) working at private TV stations in Burkina Faso, especially the 30-person team at Burkina Info/ANSAX

Differentiator

The only employer rating system built exclusively on verified media worker experiences in Burkina Faso, paired with an AI negotiation coach that references real past outcomes from local stations.

Brand Voice

professional

Features

Anonymous Employer Ratings

must-have32h

Rate stations on pay, hours, safety, and respect with evidence requirements

AI Negotiation Coach

must-have48h

Practice negotiation conversations with AI using real station data

Rights Micro-Courses

must-have35h

Short mobile-first lessons on labor rights and contract law

Fair Job Board

must-have25h

Curated opportunities from stations with good ratings

Personal Profile & Portfolio

must-have22h

Build verified media portfolio to strengthen negotiating position

Salary Benchmark Database

must-have28h

See anonymized compensation data by role and station

RAG-powered Rights Search

nice-to-have30h

Semantic search across Burkina labor documents

Interview Simulator

nice-to-have20h

Practice common media job interview scenarios

Career Path Visualizer

nice-to-have18h

Map possible career moves based on current role and skills

Total Build Time: 258 hours

Database Schema

users

ColumnTypeNullable
iduuidNo
roletextNo
experience_yearsintYes
created_attimestampNo

Relationships:

  • ratings.user_id → users.id
  • profiles.user_id → users.id

station_ratings

ColumnTypeNullable
iduuidNo
station_nametextNo
user_iduuidNo
pay_scoreintNo
hours_scoreintNo
respect_scoreintNo
commenttextYes
verifiedboolNo

courses

ColumnTypeNullable
iduuidNo
titletextNo
content_vectortextYes
duration_minutesintNo

Relationships:

  • user_progress.course_id → courses.id

job_listings

ColumnTypeNullable
iduuidNo
stationtextNo
roletextNo
min_salaryintYes
rating_thresholdintNo
posted_attimestampNo

API Endpoints

POST
/api/ratings

Submit anonymous station rating

🔒 Auth Required
POST
/api/coach/negotiate

Send message to AI negotiation coach

🔒 Auth Required
GET
/api/jobs

Get filtered fair job listings

🔒 Auth Required
POST
/api/search/rights

Semantic search over labor documents using vector embeddings

🔒 Auth Required

Tech Stack

Frontend
Flutter with Riverpod
Backend
Django
Database
PostgreSQL with pgvector
Auth
Supabase Auth
Payments
Flutterwave
Hosting
Railway
Additional Tools
LangChain for RAGSentence TransformersDjango REST Framework

Build Timeline

Week 1: Core profile and ratings

42h
  • Flutter app
  • Rating system with verification
  • Django backend

Week 2: Courses and vector search

38h
  • Micro-course player
  • pgvector setup and RAG pipeline

Week 3: AI Coach and job board

45h
  • OpenAI negotiation agent
  • Fair job board with rating gate

Week 4: Polish, payments, launch

35h
  • Full integration testing
  • Flutterwave billing
  • Landing page and marketing
Total Timeline: 4 weeks • 190 hours

Pricing Tiers

Explorer

$0/mo

No AI coach, limited searches

  • Read ratings
  • Basic courses
  • Job board browsing

Career Pro

$25/mo

None

  • AI Negotiation Coach
  • Unlimited searches
  • Portfolio builder
  • Salary benchmarks
  • All courses

Enterprise

$79/mo

Multi-user

  • Everything in Pro
  • Team licensing for unions
  • Custom station reports
  • Priority AI training

Revenue Projections

MonthUsersConversionMRRARR
Month 115013%$487$5,844
Month 682019%$3,897$46,764

Unit Economics

$12
CAC
$210
LTV
5%
Churn
86%
Margin
LTV:CAC Ratio: 17.5xExcellent!

Landing Page Copy

Know Your Worth. Get What You Deserve.

Anonymous station ratings, AI negotiation training, and fair job opportunities for Burkina Faso media professionals.

Feature Highlights

See how stations really treat staff
Practice negotiations with AI
Learn your rights on mobile
Access only fair employers

Social Proof (Placeholders)

"'The salary data helped me successfully negotiate a 35% raise.' — Senior Journalist"
"'Knowing which stations to avoid saved me from another toxic environment.' — Camera Technician"

First Three Customers

Seed the rating database by offering free lifetime Pro accounts to the 30 Burkina Info protesters in exchange for detailed station reviews. Run a workshop with the national journalists association demonstrating the AI coach. Personally visit three other TV stations to recruit power users who will rate employers and test the job board.

Launch Channels

LinkedIn groups for African mediaBurkina Faso Facebook media communitiesProductHuntPartnerships with journalism training centersWhatsApp channels for media professionals

SEO Keywords

Burkina Faso media salary datanegotiate journalist salary Burkinaanonymous employer reviews mediamedia worker rights training appfair TV station jobs Burkina

Competitive Analysis

Glassdoor

glassdoor.com
Free
Strength

Huge global review database

Weakness

Almost no coverage of Burkina private TV stations or local labor context

Our Advantage

Hyper-local, verified media-only data with AI negotiation tools built for the region

🏰 Moat Strategy

Rich, hard-to-replicate dataset of station ratings from Burkina media workers that improves both ratings accuracy and AI coach performance over time. Strong network effects as more ratings make the platform more valuable.

⏰ Why Now?

Post-protest awareness at Burkina Info has created demand for transparency. Growing middle-class media professionals are willing to invest in career tools. AI capabilities have reached the point where realistic negotiation coaching is now possible on mobile.

Risks & Mitigation

marketmedium severity

Stations may pressure employees not to rate them

Mitigation

Strong anonymity guarantees and evidence-based rating system

technicallow severity

Accuracy of vector search on French labor documents

Mitigation

Start with human-curated content and iterate with real user queries

Validation Roadmap

pre-build18 days

Collect 40 anonymous station ratings from target users

Success: Clear patterns emerge and users confirm data accuracy

mvp35 days

Launch beta with AI coach to 80 users

Success: ≥50% of users complete at least one negotiation practice session

Pivot Options

  • Expand ratings to all West African media markets
  • White-label the rating system for labor ministries
  • Add full e-learning academy for broadcast skills

Quick Stats

Build Time
190h
Target MRR (6 mo)
$4,200
Market Size
$2.1M
Features
9
Database Tables
4
API Endpoints
4