ReformForge.com

Simulate and neutralize CGT reform damage to your equity

Score: 7.7/10AustraliaMedium BuildReady to Spawn
Brand Colors

The Opportunity

Problem

Proposed CGT reforms threaten to choke Australia’s startup growth by removing tax incentives critical for founders and investors.

Solution

ReformForge lets Australian founders upload their cap table and instantly model how proposed CGT changes will impact founder and investor tax outcomes. The platform recommends optimal restructuring moves such as share class adjustments, vesting changes, and incentive trust structures. It generates ready-to-share reports that help secure continued investor participation despite reduced incentives.

Target Audience

Australian startup founders, early-stage entrepreneurs, and venture investors

Differentiator

Australia's only real-time CGT reform simulator trained on ATO rulings and recent policy proposals with one-click restructuring playbooks

Brand Voice

supportive

Features

Cap Table Importer

must-have35h

Upload or manually enter current equity structure with support for multiple share classes

Reform Impact Simulator

must-have45h

Compare pre- and post-CGT reform tax outcomes across multiple scenarios

AI Restructuring Engine

must-have50h

Generates specific, legally-grounded recommendations to preserve tax incentives

Investor Report Builder

must-have25h

Create polished PDF reports showing tax position for current and future investors

Policy Change Tracker

must-have20h

Real-time alerts when new reform details or ATO guidance drops

Scenario Versioning

must-have30h

Save, compare, and branch multiple restructuring strategies over time

Xero Integration

nice-to-have25h

Pull financial data to enrich tax modeling

Team Collaboration

nice-to-have20h

Invite co-founders and advisors with role-based permissions

Document Vault

nice-to-have18h

Secure storage for signed agreements linked to scenarios

API Access

future40h

Programmatic access for accountants and law firms

Total Build Time: 308 hours

Database Schema

users

ColumnTypeNullable
iduuidNo
emailtextNo
roletextNo
company_nametextYes
created_attimestampNo

Relationships:

  • scenarios.user_id -> users.id
  • reports.user_id -> users.id

scenarios

ColumnTypeNullable
iduuidNo
user_iduuidNo
nametextNo
cap_table_datajsonbNo
reform_impact_percentintYes
statustextNo
created_attimestampNo

Relationships:

  • user_id references users.id

recommendations

ColumnTypeNullable
iduuidNo
scenario_iduuidNo
titletextNo
descriptiontextNo
estimated_savingsintYes
confidenceintNo

Relationships:

  • scenario_id references scenarios.id

reports

ColumnTypeNullable
iduuidNo
user_iduuidNo
scenario_iduuidYes
file_urltextNo
created_attimestampNo

Relationships:

  • user_id references users.id
  • scenario_id references scenarios.id

API Endpoints

POST
/api/scenarios

Create and run new reform simulation

🔒 Auth Required
GET
/api/scenarios/[id]

Retrieve specific scenario with recommendations

🔒 Auth Required
GET
/api/recommendations

Fetch AI recommendations for a scenario

🔒 Auth Required
POST
/api/reports

Generate and store PDF investor report

🔒 Auth Required
GET
/api/policy-updates

Get latest CGT reform intelligence

Tech Stack

Frontend
Next.js 14 + Tailwind + shadcn/ui
Backend
Next.js Route Handlers + Drizzle ORM
Database
PostgreSQL (Neon)
Auth
Clerk
Payments
Stripe
Hosting
Vercel
Additional Tools
OpenAI GPT-4o for recommendationsPDF-lib for report generationResend for transactional emails

Build Timeline

Week 1: Foundation and auth

38h
  • Project scaffold
  • Clerk auth + onboarding flow
  • Database schema + Drizzle models

Week 2: Core simulator engine

45h
  • Cap table data model
  • Basic tax calculation engine
  • Scenario CRUD API

Week 3: AI recommendations + UI

42h
  • OpenAI integration layer
  • Dashboard with before/after charts
  • Recommendation UI

Week 4: Reports and policy features

35h
  • PDF report generator
  • Policy tracker admin + user view
  • Alert system

Week 5: Polish and integrations

32h
  • Xero basic auth flow
  • Collaboration permissions
  • Landing page + marketing site

Week 6: Testing, payments and launch prep

28h
  • Stripe billing integration
  • End-to-end tests
  • SEO + launch assets
Total Timeline: 6 weeks • 260 hours

Pricing Tiers

Starter

$0/mo

Limited to 1 active cap table

  • 1 scenario per month
  • Basic impact report
  • Policy newsletter

Pro

$35/mo

Single company

  • Unlimited scenarios
  • AI recommendations
  • Investor PDF reports
  • Policy alerts
  • Email support

Scale

$99/mo

Multiple entities

  • Everything in Pro
  • Team seats (up to 5)
  • Xero integration
  • API access
  • Priority support

Revenue Projections

MonthUsersConversionMRRARR
Month 19512%$399$4,788
Month 668019%$4,525$54,300

Unit Economics

$52
CAC
$1240
LTV
4.5%
Churn
86%
Margin
LTV:CAC Ratio: 23.8xExcellent!

Landing Page Copy

CGT Reforms Won't Kill Your Startup

Model the damage. Find the fix. Keep investors happy. Built exclusively for Australian founders.

Feature Highlights

Instant reform impact modeling
AI restructuring playbooks
Investor-ready tax reports
Live policy intelligence

Social Proof (Placeholders)

"'Found a structure that saves us ~$180k in future CGT' — Sarah Chen, CEO of LumenHealth"
"'The reports made our last raise 10x easier' — Michael Tran, Founder of AgriTech AU"

First Three Customers

Target StartupAUS Slack, r/AustralianStartups, and LinkedIn groups with a free 'Reform Risk Report' lead magnet. Offer 50 beta seats to founders who share their current cap table. Reach out to 15 early-stage VCs in Sydney and Melbourne offering them white-labeled investor reports as a partnership incentive.

Launch Channels

ProductHuntLinkedIn (Australian startup groups)r/AusEntrepreneurStartupAUS newsletterTwitter/X AU founder community

SEO Keywords

cgt reform australiastartup tax incentives cgtfounder equity tax optimizationaustralian capital gains tax startuppreserve ess tax benefits

Competitive Analysis

Enterprise pricing
Strength

Excellent cap table management

Weakness

No Australia-specific CGT reform modeling

Our Advantage

Deep, localized reform simulation Australia founders actually need right now

From $29/mo
Strength

Strong accounting integration

Weakness

Generic tax tools, no startup equity scenario planning

Our Advantage

Purpose-built for CGT reform navigation and equity restructuring

🏰 Moat Strategy

Proprietary database of Australian tax rulings mapped to startup structures plus founder-contributed anonymized outcomes that improves recommendations over time

⏰ Why Now?

The Federal Government's proposed CGT reforms have created immediate panic across the Australian startup ecosystem. Founders and investors need concrete tools today, not generic tax advice.

Risks & Mitigation

legalhigh severity

Inaccurate tax advice leading to user losses

Mitigation

Prominent disclaimers, partner with tax lawyers for review, limit to educational/simulator use

marketmedium severity

Reforms do not pass or are significantly watered down

Mitigation

Build tool to remain useful for general tax optimization and ESS planning

executionmedium severity

Solo founder burnout during 6-week build

Mitigation

Strict scope control and MVP definition with only 6 must-have features

Validation Roadmap

pre-build10 days

Interview 25 Australian founders and 10 VCs about reform concerns

Success: 80% express willingness to pay $35/mo for simulation tool

mvp21 days

Private beta with 40 founders running real cap tables

Success: At least 25 complete a simulation and 12 convert to paid

Pivot Options

  • Expand into full cap table + equity management platform
  • White-label solution for accounting firms
  • US expansion targeting similar tax credit changes

Quick Stats

Build Time
260h
Target MRR (6 mo)
$4,500
Market Size
$14.5M
Features
10
Database Tables
4
API Endpoints
5