IncentiGuard.com

Never miss a tax incentive claim again

Score: 7.7/10AustraliaMedium BuildReady to Spawn
Brand Colors

The Opportunity

Problem

Proposed CGT reforms threaten to choke Australia’s startup growth by removing tax incentives critical for founders and investors.

Solution

IncentiGuard automatically tracks eligibility for Australian startup tax incentives (ESIC, ESS, R&D) and prepares compliant documentation as events occur. It integrates with Xero and MYOB to flag issues before they become expensive mistakes under the new CGT regime. Both founders and investors get a single source of truth on incentive status.

Target Audience

Australian startup founders, early-stage entrepreneurs, and venture investors

Differentiator

Live compliance engine that watches your financials and cap table 24/7 and auto-generates ATO-ready documentation specific to the new CGT environment

Brand Voice

professional

Features

Incentive Eligibility Engine

must-have40h

Continuously calculates eligibility across ESIC, ESS, and R&D tax offsets

Xero + MYOB Integration

must-have45h

Real-time sync that flags events affecting tax incentives

Automated Document Pack

must-have35h

Generates compliant applications and supporting schedules

Investor Portal

must-have30h

Secure view for investors showing their tax position across portfolio

Compliance Calendar

must-have25h

Deadline tracking with automated reminders and pre-filled forms

Audit Trail

must-have20h

Complete history of all incentive-related events and actions

Portfolio Overview for VCs

nice-to-have30h

Aggregate view across all invested companies

Accountant Collaboration

nice-to-have22h

Shared workspace for external tax advisors

Mobile Alerts

nice-to-have18h

Push notifications for critical compliance events

Total Build Time: 265 hours

Database Schema

organizations

ColumnTypeNullable
iduuidNo
nametextNo
abntextYes
xero_tenant_idtextYes
created_attimestampNo

Relationships:

  • members.organization_id -> organizations.id

members

ColumnTypeNullable
iduuidNo
user_iduuidNo
organization_iduuidNo
roletextNo

Relationships:

  • user_id references users.id
  • organization_id references organizations.id

incentive_records

ColumnTypeNullable
iduuidNo
organization_iduuidNo
event_typetextNo
eligible_amountintYes
statustextNo
metadatajsonbYes
created_attimestampNo

Relationships:

  • organization_id references organizations.id

documents

ColumnTypeNullable
iduuidNo
incentive_record_iduuidYes
file_urltextNo
typetextNo
signedboolNo

Relationships:

  • incentive_record_id references incentive_records.id

API Endpoints

POST
/api/webhooks/xero

Receive Xero events and trigger incentive recalculation

🔒 Auth Required
GET
/api/incentives/status

Return current incentive health for an organization

🔒 Auth Required
POST
/api/documents/generate

Trigger generation of ATO compliance documents

🔒 Auth Required
GET
/api/investor-portal/[orgId]

Secure view for investors

🔒 Auth Required

Tech Stack

Frontend
SvelteKit + Tailwind
Backend
SvelteKit server routes
Database
PostgreSQL (Railway)
Auth
Lucia Auth
Payments
Stripe
Hosting
Railway
Additional Tools
Puppeteer for document generation cron-job.org for scheduled checks

Build Timeline

Week 1: Auth, database and integrations

42h
  • SvelteKit setup
  • Lucia auth
  • Xero OAuth flow
  • Core database models

Week 2: Incentive calculation engine

38h
  • Rule engine for ESIC/ESS/R&D
  • Webhook handlers
  • Dashboard UI

Week 3: Document automation

35h
  • Template system
  • PDF generation
  • Investor portal

Week 4: Polish, billing and launch

25h
  • Stripe integration
  • Compliance calendar
  • Marketing site
Total Timeline: 4 weeks • 180 hours

Pricing Tiers

Starter

$0/mo

Manual uploads only

  • Single company tracking
  • Basic eligibility checker
  • Email alerts

Pro

$35/mo

Up to 3 team members

  • Xero/MYOB integration
  • Auto document generation
  • Investor portal
  • Compliance calendar

Investor

$79/mo

Unlimited portfolio companies

  • Portfolio tracking
  • All portfolio companies
  • Advanced analytics
  • Accountant workspace

Revenue Projections

MonthUsersConversionMRRARR
Month 16515%$341$4,092
Month 652022%$4,004$48,048

Unit Economics

$38
CAC
$980
LTV
3.8%
Churn
81%
Margin
LTV:CAC Ratio: 25.8xExcellent!

Landing Page Copy

Stay Compliant as CGT Rules Change

Automatic tracking and document generation for every Australian startup tax incentive.

Feature Highlights

Live incentive monitoring
Xero & MYOB integration
Auto-generated ATO packs
Investor transparency portal

Social Proof (Placeholders)

"'Finally a tool that actually understands ESS and the new CGT rules' — CFO at ClimateSeed"
"'Saved us from missing the R&D offset deadline' — Founder at PayFlow"

First Three Customers

Partner with 8 accounting firms that serve startups (offer them free Investor tier). Run webinars with StartupAUS on 'How to stay incentive compliant post-CGT reform'. Offer free migration from spreadsheets to the first 50 companies that join via LinkedIn outreach to Australian CFOs.

Launch Channels

ProductHuntr/AusFinanceLinkedIn Australian CFO groupsAccounting firm partnershipsXero App Store

SEO Keywords

ato startup tax incentivesess compliance australiard tax offset trackeresic eligibility toolcgt compliance startup

Competitive Analysis

BGL Simple Fund

bgl.com.au
Per client
Strength

Strong in SMSF tax

Weakness

Not built for startup equity incentives or real-time monitoring

Our Advantage

Purpose-built real-time engine for early-stage companies and VCs

Airtable Templates

airtable.com
Usage based
Strength

Flexible

Weakness

Requires manual maintenance and tax knowledge

Our Advantage

Fully automated with accounting integration and legal document output

🏰 Moat Strategy

Deep integration patterns with Australian accounting platforms plus continuously updated rule engine based on ATO interpretations

⏰ Why Now?

The combination of proposed CGT changes and increased ATO scrutiny on ESS and ESIC claims has created urgent demand for automated compliance tools.

Risks & Mitigation

technicalmedium severity

Integration breakage with Xero API changes

Mitigation

Build robust webhook retry system and maintain fallback manual upload

legalhigh severity

Users rely on tool for incorrect compliance advice

Mitigation

Clear disclaimers, partner with legal firms, position as assistive not substitutive

Validation Roadmap

pre-build12 days

Survey 40 startup CFOs and accountants on current compliance pain

Success: Clear demand for automated solution with >60% indicating they would pay $35+/mo

mvp30 days

Beta test with 25 companies connected to real Xero accounts

Success: 15 companies continue using after 30 days

Pivot Options

  • Become the compliance OS for Australian accounting firms
  • Expand to full company secretarial suite
  • White-label for banks offering startup lending

Quick Stats

Build Time
180h
Target MRR (6 mo)
$4,200
Market Size
$18.5M
Features
9
Database Tables
4
API Endpoints
4