Never miss a tax incentive claim again
Proposed CGT reforms threaten to choke Australia’s startup growth by removing tax incentives critical for founders and investors.
IncentiGuard automatically tracks eligibility for Australian startup tax incentives (ESIC, ESS, R&D) and prepares compliant documentation as events occur. It integrates with Xero and MYOB to flag issues before they become expensive mistakes under the new CGT regime. Both founders and investors get a single source of truth on incentive status.
Australian startup founders, early-stage entrepreneurs, and venture investors
Live compliance engine that watches your financials and cap table 24/7 and auto-generates ATO-ready documentation specific to the new CGT environment
professional
Continuously calculates eligibility across ESIC, ESS, and R&D tax offsets
Real-time sync that flags events affecting tax incentives
Generates compliant applications and supporting schedules
Secure view for investors showing their tax position across portfolio
Deadline tracking with automated reminders and pre-filled forms
Complete history of all incentive-related events and actions
Aggregate view across all invested companies
Shared workspace for external tax advisors
Push notifications for critical compliance events
| Column | Type | Nullable |
|---|---|---|
| id | uuid | No |
| name | text | No |
| abn | text | Yes |
| xero_tenant_id | text | Yes |
| created_at | timestamp | No |
Relationships:
| Column | Type | Nullable |
|---|---|---|
| id | uuid | No |
| user_id | uuid | No |
| organization_id | uuid | No |
| role | text | No |
Relationships:
| Column | Type | Nullable |
|---|---|---|
| id | uuid | No |
| organization_id | uuid | No |
| event_type | text | No |
| eligible_amount | int | Yes |
| status | text | No |
| metadata | jsonb | Yes |
| created_at | timestamp | No |
Relationships:
| Column | Type | Nullable |
|---|---|---|
| id | uuid | No |
| incentive_record_id | uuid | Yes |
| file_url | text | No |
| type | text | No |
| signed | bool | No |
Relationships:
/api/webhooks/xeroReceive Xero events and trigger incentive recalculation
/api/incentives/statusReturn current incentive health for an organization
/api/documents/generateTrigger generation of ATO compliance documents
/api/investor-portal/[orgId]Secure view for investors
Manual uploads only
Up to 3 team members
Unlimited portfolio companies
| Month | Users | Conversion | MRR | ARR |
|---|---|---|---|---|
| Month 1 | 65 | 15% | $341 | $4,092 |
| Month 6 | 520 | 22% | $4,004 | $48,048 |
Automatic tracking and document generation for every Australian startup tax incentive.
Partner with 8 accounting firms that serve startups (offer them free Investor tier). Run webinars with StartupAUS on 'How to stay incentive compliant post-CGT reform'. Offer free migration from spreadsheets to the first 50 companies that join via LinkedIn outreach to Australian CFOs.
Strong in SMSF tax
Not built for startup equity incentives or real-time monitoring
Purpose-built real-time engine for early-stage companies and VCs
Flexible
Requires manual maintenance and tax knowledge
Fully automated with accounting integration and legal document output
Deep integration patterns with Australian accounting platforms plus continuously updated rule engine based on ATO interpretations
The combination of proposed CGT changes and increased ATO scrutiny on ESS and ESIC claims has created urgent demand for automated compliance tools.
Integration breakage with Xero API changes
Build robust webhook retry system and maintain fallback manual upload
Users rely on tool for incorrect compliance advice
Clear disclaimers, partner with legal firms, position as assistive not substitutive
Success: Clear demand for automated solution with >60% indicating they would pay $35+/mo
Success: 15 companies continue using after 30 days
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