Swap high-quality landlord leads with other proptech founders to slash CAC by 80%.
Solo proptech founders building rental marketplaces face sky-high customer acquisition costs for real estate leads, where ads barely convert without established trust.
RentLeadSwap is a peer-to-peer lead exchange platform where solo proptech founders upload anonymized landlord leads from their rental marketplaces and swap them for fresh ones from peers. It matches leads by location and quality score to ensure relevance, building trust through verified exchanges. Founders get instant access to warm leads without ad spend, accelerating marketplace growth.
Solo proptech founders building rental marketplaces
Exclusive to proptech rental marketplaces with AI-matched swaps and built-in trust scoring, unlike generic lead gen tools.
professional
Securely upload landlord leads with anonymization and quality scoring.
AI matches leads by geo, type, and score for optimal swaps.
Real-time dashboard to browse, request, and complete lead swaps.
Verify lead quality post-swap with feedback loops.
Track swap conversion rates and ROI on exchanged leads.
Showcase marketplace credibility to attract better swaps.
Alert on new matches and completed swaps.
CSV import for hundreds of leads at once.
Integrate swaps into your marketplace backend.
Priority access to top-tier leads.
| Column | Type | Nullable |
|---|---|---|
| id | uuid | No |
| text | No | |
| marketplace_url | text | No |
| credits | int | No |
| created_at | timestamp | No |
Relationships:
| Column | Type | Nullable |
|---|---|---|
| id | uuid | No |
| user_id | uuid | No |
| landlord_email | text | No |
| location | text | No |
| quality_score | int | No |
| status | text | No |
Relationships:
| Column | Type | Nullable |
|---|---|---|
| id | uuid | No |
| requester_id | uuid | No |
| provider_id | uuid | No |
| lead_ids_offered | text[] | No |
| lead_ids_received | text[] | Yes |
| status | text | No |
| completed_at | timestamp | Yes |
Relationships:
| Column | Type | Nullable |
|---|---|---|
| id | uuid | No |
| swap_id | uuid | No |
| score | int | No |
| comment | text | Yes |
Relationships:
/api/leads/uploadUpload new leads for swapping
/api/matchesFetch available lead matches
/api/swaps/requestRequest a lead swap
/api/swaps/:id/approveApprove and complete swap
/api/analyticsGet swap performance metrics
/api/users/profileFetch user profile and credits
/api/leads/download/:idDownload received leads
No analytics, 1 swap/week
Contact for scale
| Month | Users | Conversion | MRR | ARR |
|---|---|---|---|---|
| Month 1 | 80 | 3% | $135 | $1,620 |
| Month 6 | 500 | 6% | $1,350 | $16,200 |
Exchange your landlord leads for fresh ones from trusted proptech founders—no ads needed.
DM 20 proptech founders on Twitter/LinkedIn from recent Product Hunt launches in rentals, offer free Pro trial for feedback, and post in Indie Hackers proptech thread with waitlist signup.
Large B2B database
Generic, no proptech focus or swaps
Niche peer swaps at 1/2 cost with higher relevance
AI enrichment
Cold leads, high CAC for niches
Warm peer exchanges tailored to rentals
Network effects from growing lead inventory and swap data improving matches.
Rental market vacancy rates at 7%+ drive demand for low-CAC landlord acquisition amid rising ad costs.
Low adoption if founders hoard leads
Incentivize with credits for uploads and showcase early wins
Matching algorithm inaccuracy
Start simple, iterate with user feedback
Lead data privacy issues
Anonymize fully, GDPR-compliant with Supabase
Success: 30% yes votes
Success: 20% convert to beta users
Success: 5 paying users
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