Launch referral campaigns that turn tenants into landlord lead sources for viral growth.
Solo proptech founders building rental marketplaces face sky-high customer acquisition costs for real estate leads, where ads barely convert without established trust.
ViralRentRefs equips rental marketplaces with one-click referral programs where tenants refer property owners for rewards, generating low-CAC leads. Founders customize campaigns with shareable links, track virality, and auto-payout incentives. This leverages existing users for trust-based acquisition without ads.
Solo proptech founders building rental marketplaces
Rental-specific viral loops with tenant-to-landlord referrals and gamified rewards, optimized for proptech solos.
friendly
Build referral campaigns with custom rewards and messaging.
Generate trackable referral links for tenants.
Monitor referrals, conversions, and virality metrics.
Payout cash/gifts to referrers on lead conversion.
Seamlessly add referred landlords to your marketplace.
Real-time K-factor and growth projections.
Built-in share via email/text.
Match your marketplace design.
Trigger on referrals for custom logic.
| Column | Type | Nullable |
|---|---|---|
| id | uuid | No |
| text | No | |
| marketplace_name | text | No |
| created_at | timestamp | No |
Relationships:
| Column | Type | Nullable |
|---|---|---|
| id | uuid | No |
| user_id | uuid | No |
| name | text | No |
| reward_amount | int | No |
| active | bool | No |
| config | jsonb | No |
Relationships:
| Column | Type | Nullable |
|---|---|---|
| id | uuid | No |
| campaign_id | uuid | No |
| referrer_email | text | No |
| referred_landlord | text | No |
| status | text | No |
| reward_paid | bool | No |
Relationships:
| Column | Type | Nullable |
|---|---|---|
| id | uuid | No |
| campaign_id | uuid | No |
| metric | text | No |
| value | int | No |
| date | timestamp | No |
Relationships:
/api/campaignsCreate new referral campaign
/api/campaigns/:id/linksGenerate share links
/api/referralsList referrals and status
/api/referral/trackTrack referral signup/conversion
/api/analytics/:campaignIdFetch metrics
/api/rewards/payoutProcess rewards via Stripe
$100 reward budget/mo
$1000 reward budget
| Month | Users | Conversion | MRR | ARR |
|---|---|---|---|---|
| Month 1 | 90 | 4% | $162 | $1,944 |
| Month 6 | 550 | 7% | $1,733 | $20,796 |
Launch programs that grow your marketplace organically—no ad dollars wasted.
Target beta via Indie Hackers post and Twitter DMs to 30 rental marketplace founders, comp free rewards for first campaigns.
Ecomm focus
No proptech templates, complex setup
Rental-specific, solo-friendly at lower cost
Advanced loops
Overkill for solos, generic
Plug-play for rentals with rewards
Aggregated referral data optimizes campaign templates for higher virality.
Tenant retention focus post-pandemic boosts referral potential as markets heat up.
Reward costs eat margins
Tiered budgets, founder-funded
Low virality initially
Templates from beta data
Success: 40% plan to use
Success: Avg 1.2 K-factor
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