CampusWidget.com

Embeddable widgets for university portals to capture student tenants at zero ad spend.

Score: 7.7/10United Arab EmiratesMedium BuildReady to Spawn
Brand Colors

The Opportunity

Problem

Proptech platform owners can't acquire student tenants cost-effectively due to fierce competition from Facebook Marketplace and university bulletin boards, driving CAC above $50 per user.

Solution

CampusWidget provides customizable embed widgets and APIs for proptech sites to integrate into university student apps, calendars, and portals. Students discover listings natively on campus, driving direct signups with tracked attribution. Bypass marketplaces by owning the distribution in student ecosystems.

Target Audience

Proptech founders and operators of student housing rental platforms

Differentiator

Pre-approved, compliant widget templates optimized for 100+ universities.

Brand Voice

professional

Features

Widget Builder

must-have15h

Drag-drop editor for rental listing widgets.

Embed Codes Generator

must-have10h

One-click scripts for portals/emails.

Lead Capture Forms

must-have12h

Custom forms with student pre-fill via .edu.

Integration Tracker

must-have12h

Monitor installs, clicks, conversions.

University Directory

must-have10h

Database of embed opportunities per school.

A/B Testing

nice-to-have8h

Test widget variants live.

Compliance Checker

nice-to-have7h

Auto-scan for university ad policies.

API for Custom Integrations

nice-to-have10h

REST API for advanced setups.

Mobile Optimization

future18h

PWA widget support.

Analytics Export

future8h

CSV/PDF reports.

Total Build Time: 110 hours

Database Schema

users

ColumnTypeNullable
iduuidNo
emailtextNo
platform_nametextNo
created_attimestampNo

Relationships:

  • β€’ widgets.user_id -> users.id

widgets

ColumnTypeNullable
iduuidNo
user_iduuidNo
config_jsonjsonbNo
install_countintNo

Relationships:

  • β€’ user_id -> users.id

universities

ColumnTypeNullable
iduuidNo
nametextNo
domaintextNo
embed_guidelinestextYes

leads

ColumnTypeNullable
iduuidNo
widget_iduuidNo
student_iptextYes
convertedboolNo

Relationships:

  • β€’ widget_id -> widgets.id

API Endpoints

POST
/api/widgets

Create widget config

πŸ”’ Auth Required
POST
/api/track-click

Log widget interaction

GET
/api/universities

Search universities

πŸ”’ Auth Required
GET
/api/dashboard

Get performance data

πŸ”’ Auth Required
GET
/api/embeds

Fetch embed script

Tech Stack

Frontend
Next.js 14 + Tailwind + React Hook Form
Backend
Next.js API routes
Database
Supabase Postgres
Auth
Supabase Auth
Payments
Stripe
Hosting
Vercel
Additional Tools
Vercel Analytics

Build Timeline

Week 1: Setup and university data

35h
  • βœ“ Auth/DB
  • βœ“ Uni directory
  • βœ“ Landing

Week 2: Widget core

40h
  • βœ“ Builder UI
  • βœ“ Embed generator

Week 3: Tracking

40h
  • βœ“ Lead tracking
  • βœ“ Dashboard

Week 4: Polish and tiers

30h
  • βœ“ Payments
  • βœ“ Testing

Week 5: Nice features

25h
  • βœ“ A/B testing
  • βœ“ Compliance

Week 6: Launch prep

15h
  • βœ“ SEO, docs
Total Timeline: 6 weeks β€’ 185 hours

Pricing Tiers

Free

$0/mo

100 leads/mo

  • βœ“1 widget
  • βœ“5 unis

Pro

$27/mo

1000 leads/mo

  • βœ“Unlimited widgets
  • βœ“50 unis
  • βœ“Analytics

Enterprise

$97/mo

Unlimited

  • βœ“All Pro + API access
  • βœ“Unlimited unis

Revenue Projections

MonthUsersConversionMRRARR
Month 1408%$86$1,032
Month 625018%$1,361$16,332

Unit Economics

$12
CAC
$450
LTV
4%
Churn
94%
Margin
LTV:CAC Ratio: 37.5xExcellent!

Landing Page Copy

Own Student Tenant Acquisition with Native Campus Widgets

Embed in portals for CAC under $10 – no ads required.

Feature Highlights

βœ“Drag-drop builder
βœ“100+ uni templates
βœ“Pixel-perfect tracking
βœ“Policy-compliant
βœ“Instant setup

Social Proof (Placeholders)

"'First leads in 24h!' - UniRentals"
"'Transformed our funnel.' - HousingTech"

First Three Customers

Email outreach to 100 proptechs from Crunchbase 'student housing' filter, offering free widget setup service. Post in university housing Slack groups for operators. Run $100 LinkedIn ads targeting 'proptech founder student'.

Launch Channels

Product Huntr/SaaSTwitter #proptechHacker News

SEO Keywords

student housing widgetuniversity portal integrationembed rental listings campusproptech lead widgetsstudent tenant embed

Competitive Analysis

Places4Students

places4students.com
Subscription
Strength

Marketplace

Weakness

No embeds

Our Advantage

Self-embed tech

Per use
Strength

General embeds

Weakness

Not proptech-specific

Our Advantage

Uni-optimized + tracking

🏰 Moat Strategy

Proprietary university embed database and compliance data

⏰ Why Now?

Universities opening APIs amid housing crises, proptechs seeking owned channels.

Risks & Mitigation

technicalmedium severity

Widget blocking by portals

Mitigation

Iframe + JS fallbacks

marketlow severity

Slow uni approvals

Mitigation

Self-host options

Validation Roadmap

pre-build5 days

Build mock widget demo

Success: 3 LOIs from founders

mvp28 days

Test with 10 unis

Success: 20 installs

Pivot Options

  • β†’General embed SaaS
  • β†’Rental marketplace widgets
  • β†’Event calendar integrations

Quick Stats

Build Time
185h
Target MRR (6 mo)
$1,800
Market Size
$400.0M
Features
10
Database Tables
4
API Endpoints
5