Direct owner leads for property managers—bypass Zillow with targeted outreach automation.
Small property management businesses incur high customer acquisition costs in proptech from relying on expensive real estate leads while competing against giants like Zillow.
PropOwnerDirect scrapes public owner data, generates personalized emails, and tracks responses to fill your pipeline cheaply. Small PMs set target neighborhoods and automate campaigns. Integrates with CRM for seamless follow-up, cutting CAC by 80%.
Small property management businesses operating in proptech
Legal public records focus with AI email personalization, tailored for small PMs unlike broad real estate tools.
professional
Select areas, auto-pull public owner contacts from records.
AI-generate personalized outreach emails with owner/property details.
Bulk send via provider, track opens/replies in dashboard.
Tag responses as hot/warm, export to CSV/CRM.
TCPA/DNC scrub before sending.
Test email variants for optimization.
Conversion rates, ROI per campaign.
Pre-built PM-specific email templates.
| Column | Type | Nullable |
|---|---|---|
| id | uuid | No |
| text | No | |
| company | text | No |
| email_provider_id | text | Yes |
| created_at | timestamp | No |
Relationships:
| Column | Type | Nullable |
|---|---|---|
| id | uuid | No |
| user_id | uuid | No |
| name | text | No |
| neighborhood | text | No |
| status | text | No |
| sent_count | int | No |
| started_at | timestamp | Yes |
Relationships:
| Column | Type | Nullable |
|---|---|---|
| id | uuid | No |
| campaign_id | uuid | No |
| owner_name | text | No |
| text | No | |
| status | text | No |
| opened_at | timestamp | Yes |
/api/campaignsCreate campaign
/api/campaigns/:id/sendLaunch send
/api/leadsList leads with filters
/api/analyticsCampaign stats
No tracking
Basic analytics
None
| Month | Users | Conversion | MRR | ARR |
|---|---|---|---|---|
| Month 1 | 80 | 4% | $48 | $576 |
| Month 6 | 600 | 9% | $810 | $9,720 |
Public records + AI emails = leads for $0.10 each vs Zillow's $50.
Email 50 small PMs from NARPM directory with outreach demo; run LinkedIn ads targeting 'property manager' title under 10 employees; offer free month to forum posters complaining about lead costs.
Data depth
Enterprise focus
PM-specific automation
Facebook ads
Not owner-direct
Public data cheap
Data enrichment from user campaigns for better targeting.
Rising interest rates push owners to professional mgmt; public data APIs maturing.
Email compliance issues
Built-in scrubbers, TOS
Data source changes
Multiple sources
Success: 2 conversions
Success: 10% reply rate
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