90DayQuest

Gamified 90-day quests engage new hires and teams to prevent early turnover in large enterprises.

Score: 7.5/10BWMedium BuildReady to Spawn
Brand Colors

The Opportunity

Problem

Clunky and impersonal employee onboarding in enterprise HR tools causes high turnover in the first 90 days for large teams.

Solution

90DayQuest turns onboarding into interactive quests with milestones, badges, team leaderboards, and real-time feedback. HR customizes challenges per department, tracking engagement to predict and prevent drop-offs. This gamifies the clunky process, making it fun and communal for high-volume onboarding.

Target Audience

HR managers and teams in large enterprises onboarding dozens or hundreds of employees

Differentiator

Full gamification with team-wide quests, unlike static trackers in HR giants.

Brand Voice

edgy

Features

Quest Builder

must-have16h

HR creates milestone quests with points/badges.

New Hire Quest Board

must-have14h

Personal dashboard with progress, leaderboards.

Team Leaderboards

must-have12h

Company-wide rankings to boost competition.

Engagement Alerts

must-have10h

Notify HR on low-progress employees.

Feedback Milestones

must-have9h

Pop-up surveys at quest ends.

Custom Badges

nice-to-have10h

Uploadable rewards and NFTs-lite.

Quest Analytics

nice-to-have12h

Drop-off predictions.

Multi-language

future15h

Global team support.

Total Build Time: 98 hours

Database Schema

companies

ColumnTypeNullable
iduuidNo
nametextNo
created_attimestampNo

Relationships:

  • one-to-many with quests

employees

ColumnTypeNullable
iduuidNo
company_iduuidNo
nametextNo
pointsintNo
badgesjsonbYes

Relationships:

  • foreign key to companies.id

quests

ColumnTypeNullable
iduuidNo
company_iduuidNo
employee_iduuidYes
milestonesjsonbNo
progressintNo

Relationships:

  • foreign keys to companies.id and employees.id

API Endpoints

POST
/api/companies

New company

POST
/api/quests/create

Build quests

🔒 Auth Required
POST
/api/quests/:id/complete-milestone

Award points

🔒 Auth Required
GET
/api/leaderboards

Fetch rankings

🔒 Auth Required
GET
/api/analytics

Quest metrics

🔒 Auth Required

Tech Stack

Frontend
Next.js 14 + Tailwind + shadcn/ui
Backend
Next.js API routes + Supabase Edge Functions
Database
Supabase Postgres
Auth
Supabase Auth
Payments
Stripe
Hosting
Vercel
Additional Tools
Pusher realtimeResendZod

Build Timeline

Week 1: Setup and auth

18h
  • DB schemas
  • Basic auth

Week 2: Quest builder

20h
  • UI for milestones
  • Progress logic

Week 3: Employee views

22h
  • Quest board
  • Leaderboards

Week 4: Alerts and feedback

18h
  • Notifications
  • Surveys

Week 5: Realtime and payments

15h
  • Pusher integration
  • Stripe

Week 6: Polish and test

12h
  • Mobile
  • Landing

Week 7: Analytics

10h
  • Reports

Week 8: Launch buffer

8h
  • Optimizations
Total Timeline: 8 weeks • 123 hours

Pricing Tiers

Free

$0/mo

3 quests/mo

  • Up to 20 employees
  • Basic quests

Pro

$20/mo

200 employees

  • Unlimited quests
  • Leaderboards
  • Alerts

Enterprise

$99/mo

Unlimited

  • All Pro + predictions
  • Custom badges

Revenue Projections

MonthUsersConversionMRRARR
Month 1601.5%$18$216
Month 65004%$400$4,800

Unit Economics

$55
CAC
$550
LTV
6%
Churn
82%
Margin
LTV:CAC Ratio: 10.0xExcellent!

Landing Page Copy

Gamify Onboarding: 90-Day Quests That Stick

Turn new hires into engaged players with badges, points, and team rivalries – goodbye clunky HR.

Feature Highlights

Custom Quests
Live Leaderboards
Engagement Alerts
Milestone Feedback
Predictive Analytics

Social Proof (Placeholders)

"'Turnover dropped 35%!' - Enterprise HR"
"'Fun way to onboard hundreds.' - Director"

First Three Customers

Share gamified onboarding tweet thread on Twitter/LinkedIn targeting 'HR gamification', offer free enterprise setup to first responders, follow up with live demos for quick wins.

Launch Channels

Product Huntr/gamedev + r/HRTwitter #HRTechIndieHackers

SEO Keywords

gamified employee onboarding90 day onboarding challengesnew hire gamification softwarereduce turnover gamificationHR quest platform

Competitive Analysis

Culture Amp

cultureamp.com
Custom
Strength

Engagement surveys

Weakness

No gamification

Our Advantage

Pure play gamified onboarding at micro-SaaS price

BambooHR

bamboohr.com
$6-12/user/mo
Strength

Workflows

Weakness

Boring UI

Our Advantage

Addictive game mechanics for retention

🏰 Moat Strategy

Speed to viral team adoption via leaderboards; data on engagement patterns for AI quest suggestions.

⏰ Why Now?

Gen Z expects gamification; 2024 SHRM reports gamified training boosts retention 2x amid talent wars.

Risks & Mitigation

executionmedium severity

Realtime sync issues

Mitigation

Supabase realtime + tests

markethigh severity

Enterprise gamification skepticism

Mitigation

Free trials with ROI proof

financiallow severity

Pusher costs scale

Mitigation

Tiered usage

Validation Roadmap

pre-build3 days

PH poll on gamification interest

Success: 100+ upvotes

mvp35 days

Closed beta 5 teams

Success: 70% quest completion

launch14 days

Twitter launch

Success: 200 signups

growth50 days

Partnerships with HR tools

Success: $500 MRR

Pivot Options

  • General employee gamification
  • Sales ramp-up quests
  • Customer onboarding game

Quick Stats

Build Time
123h
Target MRR (6 mo)
$500
Market Size
$4000.0M
Features
8
Database Tables
3
API Endpoints
5