AI suppliers that find & vet sources while you sleep
Solo founders burn out trying to scale product development and source new inventory while single-handedly managing all daily operations with zero support.
Sourcely connects to your Shopify or Etsy store, analyzes sales velocity and market trends, then surfaces vetted suppliers with optimal pricing, MOQs, and lead times. It automates initial outreach emails, tracks responses, and builds a personalized supplier shortlist so solo founders can source new inventory without spending 15 hours per week on research.
Solo founders of physical product and e-commerce businesses doing $50K–$500K/year
Community-powered supplier performance database that improves recommendations the more solo founders use it — a network effect none of the generic sourcing tools have.
supportive
One-click connection to Shopify, WooCommerce, Etsy with automatic product & sales import
Analyzes your data and external trends to suggest new products with high margin potential
Matches opportunities to 12,000+ vetted suppliers using price, reliability, shipping speed
Sends personalized first-contact emails and follows up using your brand voice
Central hub with filters, comparison tables, and one-click PO generation
Unified inbox for all supplier replies with AI suggested responses
Rates suppliers based on delivery, quality, and communication from community data
Real-time notifications when better pricing or new suppliers appear
One-click CSV exports and QuickBooks/Xero integration
| Column | Type | Nullable |
|---|---|---|
| id | uuid | No |
| text | No | |
| business_name | text | Yes |
| niche | text | Yes |
| created_at | timestamp | No |
| Column | Type | Nullable |
|---|---|---|
| id | uuid | No |
| user_id | uuid | No |
| platform | text | No |
| external_id | text | No |
| access_token | text | Yes |
| synced_at | timestamp | Yes |
Relationships:
| Column | Type | Nullable |
|---|---|---|
| id | uuid | No |
| user_id | uuid | No |
| name | text | No |
| sku | text | Yes |
| monthly_velocity | int | Yes |
| created_at | timestamp | No |
Relationships:
| Column | Type | Nullable |
|---|---|---|
| id | uuid | No |
| name | text | No |
| text | No | |
| country | text | Yes |
| reliability_score | int | Yes |
| avg_lead_time | int | Yes |
| categories | text | Yes |
| Column | Type | Nullable |
|---|---|---|
| id | uuid | No |
| product_id | uuid | No |
| supplier_id | uuid | No |
| suggested_price | int | Yes |
| moq | int | Yes |
| status | text | Yes |
| outreach_sent_at | timestamp | Yes |
| created_at | timestamp | No |
Relationships:
/api/stores/connectConnects and syncs user ecommerce store
/api/recommendationsReturns AI-generated product opportunities
/api/outreach/sendTriggers automated supplier email sequence
/api/opportunitiesFetches all opportunities with filtering
/api/suppliers/searchSearch suppliers by category and score
/api/webhook/supplier-replyProcesses supplier response emails via webhook
Limited to 1 store
None
None
| Month | Users | Conversion | MRR | ARR |
|---|---|---|---|---|
| Month 1 | 95 | 12% | $285 | $3,420 |
| Month 6 | 720 | 19% | $3,420 | $41,040 |
Sourcely finds winning products and reliable suppliers so solo founders can scale inventory without the endless research spiral.
Post a detailed pain story in the 'Ecommerce Entrepreneurs' and 'Shopify Masters' Facebook groups offering 3 months free for honest video feedback. DM 25 solo founders on Twitter/X who recently tweeted about sourcing struggles and offer personalized 15-minute demos. Launch a waitlist on a simple landing page and convert the first 15 signups into beta users before Product Hunt launch.
Large EU/US supplier network and nice UX
Primarily dropshipping focused, weak on custom product development
AI that learns from your actual sales data and community performance scores
Integrated fulfillment and large catalog
Quality varies wildly and no intelligent matching
Focus on high-quality curated suppliers with performance transparency
Powerful shipment data
Built for enterprises, overwhelming for solo founders
Simplified, actionable AI recommendations designed for one-person teams
Network effect from community supplier performance data that continuously improves matching accuracy for all users.
LLM capabilities now allow natural supplier communication at scale while post-pandemic supply chain fragility has made reliable sourcing the #1 bottleneck for $50K–$500K brands.
Founders hesitant to connect store data
Start with read-only OAuth scopes and emphasize SOC-2 compliance from day one
AI suggestions miss the mark early on
Combine GPT with rule-based filters and allow easy downvoting to improve model
Building accurate supplier database
Begin with public directories and incentivize users to contribute verified contacts
Success: 80% say they would pay $25/mo for solution described
Success: 150 signups in 10 days
Success: 15 paying customers within 14 days of launch
Success: Reach 80 MRR customers
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