SaniRaise.com

AI-powered capital structuring & pitch automation for Brazilian sanitation companies

Score: 7.7/10BrazilMedium BuildReady to Spawn
Brand Colors

The Opportunity

Problem

Brazilian sanitation companies must repeatedly seek large shareholder capital injections due to weak capital structures that limit infrastructure investments

Solution

SaniRaise analyzes your operational data, tariff contracts, and regulatory filings to simulate optimal capital structures that reduce reliance on repeated shareholder injections. It auto-generates Portuguese pitch decks, financial models, and compliance reports tailored to the Marco Legal do Saneamento. Executives can then connect directly to a curated network of impact funds and BNDES-aligned lenders.

Target Audience

Executives and operators at mid-sized Brazilian sanitation/infrastructure companies seeking expansion capital

Differentiator

Only platform trained exclusively on 180+ Brazilian sanitation deals with built-in ANEEL/ANA regulatory templates that generic fundraising tools cannot replicate.

Brand Voice

professional

Features

Capital Structure Simulator

must-have45h

Upload financials and run 20+ scenarios (debt, RBF, grants, equity) with dilution impact forecasts

AI Pitch Deck Generator

must-have40h

Creates investor-ready decks in Portuguese with sanitation-specific ESG slides

Funding Opportunity Database

must-have30h

Curated live database of grants, green bonds, and impact funds with deadline alerts

Regulatory Compliance Checker

must-have35h

Scans documents against Marco Legal and state sanitation laws

Financial Dashboard

must-have25h

Real-time visualization of capital readiness score and runway projections

Investor CRM & Tracking

nice-to-have30h

Pipeline management with automated follow-up sequences

One-click PDF Export

nice-to-have20h

Branded proposals with digital signatures

Benchmarking vs Peers

nice-to-have25h

Anonymous comparison of capital efficiency metrics

Accounting integrations

future60h

Connect with Omie and QuickBooks

Total Build Time: 310 hours

Database Schema

companies

ColumnTypeNullable
iduuidNo
nametextNo
cnpjtextNo
readiness_scoreintYes
created_attimestampNo

Relationships:

  • users belong to one company (company_id)

users

ColumnTypeNullable
iduuidNo
emailtextNo
company_iduuidNo
roletextNo

Relationships:

  • foreign key to companies

simulations

ColumnTypeNullable
iduuidNo
company_iduuidNo
project_nametextNo
capex_requiredintNo
recommended_structuretextYes
created_attimestampNo

Relationships:

  • foreign key to companies

funding_applications

ColumnTypeNullable
iduuidNo
simulation_iduuidNo
fund_nametextNo
statustextNo
submitted_attimestampYes

Relationships:

  • foreign key to simulations

API Endpoints

POST
/api/simulate

Runs capital structure simulation with AI recommendations

🔒 Auth Required
POST
/api/generate-deck

Triggers AI deck generation and returns download link

🔒 Auth Required
GET
/api/funding-matches

Returns curated opportunities filtered by company profile

🔒 Auth Required
POST
/api/compliance-check

Runs document against regulatory ruleset

🔒 Auth Required

Tech Stack

Frontend
Next.js 14 + Tailwind + shadcn/ui + Recharts
Backend
Next.js API Routes + Drizzle ORM
Database
Supabase Postgres
Auth
Supabase Auth
Payments
Mercado Pago
Hosting
Vercel
Additional Tools
OpenAI GPT-4o for generationpdf-libResend for emails

Build Timeline

Week 1: Foundation and auth

38h
  • Supabase project setup
  • Auth flows
  • Company onboarding form
  • Basic dashboard UI

Week 2: Core simulator engine

42h
  • Financial model logic
  • Simulation CRUD
  • First version of readiness score

Week 3: AI features

45h
  • OpenAI integration for deck generation
  • Prompt library for sanitation use cases

Week 4: Database + compliance

40h
  • Full schema implementation
  • Regulatory rules engine
  • PDF export

Week 5: Funding marketplace

35h
  • Opportunity database
  • Matching algorithm
  • Application tracker

Week 6: Polish and payments

30h
  • Landing page
  • Mercado Pago integration
  • Beta user testing
Total Timeline: 6 weeks • 295 hours

Pricing Tiers

Starter

$0/mo

Limited to 1 user

  • 2 simulations/month
  • Basic dashboard
  • Compliance checker

Pro

$25/mo

Up to 5 users

  • Unlimited simulations
  • AI pitch deck generator
  • Funding database access
  • Priority support

Enterprise

$99/mo

Unlimited users

  • Everything in Pro
  • Custom AI training on company data
  • API access
  • Dedicated account manager
  • Peer benchmarking

Revenue Projections

MonthUsersConversionMRRARR
Month 1858%$170$2,040
Month 652019%$2,470$29,640

Unit Economics

$65
CAC
$920
LTV
3.8%
Churn
82%
Margin
LTV:CAC Ratio: 14.2xExcellent!

Landing Page Copy

Pare de depender de aportes constantes de acionistas

Estrutura de capital mais inteligente para empresas de saneamento. Simulações, decks e conexões com capital em um só lugar.

Feature Highlights

Simulador de cenários de financiamento
Gerador de decks com IA em português
Base de editais e fundos de impacto
Relatórios compatíveis com Marco Legal

Social Proof (Placeholders)

"'Reduzimos o número de rodadas em 60% usando o simulador' — CFO, Saneamento ABC"
"'O deck gerado pela IA fechou nosso primeiro fundo de impacto' — CEO, Água Sul"

First Three Customers

Target members of ABES (Associação Brasileira de Engenharia Sanitária). Offer 3-month free Pro access in exchange for video testimonial and introduction to one peer. Use LinkedIn Sales Navigator to message Diretores Financeiros and Diretores de Operações at companies with 50-500 employees in SP, MG, and RJ. Attend Fenasan or participate in online webinars hosted by Sindisan to demonstrate the simulator live.

Launch Channels

LinkedIn (targeted ads + organic posts in sanitation groups)ABES newsletter sponsorshipProductHuntr/empreendedorismoCold email sequences via Apollo targeting sanitation operators

SEO Keywords

financiamento saneamento brasilcaptar recursos saneamentomarco legal do saneamento investimento privadopitch deck saneamentoBNDES saneamentoestrutura de capital infraestrutura

Competitive Analysis

Per transaction
Strength

Fast working capital loans

Weakness

No sector-specific tools or pitch automation

Our Advantage

Deep regulatory knowledge + full capital structure planning instead of just loans

Success fee
Strength

Equity crowdfunding network

Weakness

Generalist, not tuned for sanitation regulations

Our Advantage

Pre-built sanitation templates and AI that understands tariff revenue modeling

🏰 Moat Strategy

Proprietary dataset of 180+ Brazilian sanitation capital raises used to train the recommendation engine. Network effects as more companies participate in benchmarking.

⏰ Why Now?

The 2020 Marco Legal do Saneamento created a $700B investment gap that must be filled by private capital. ESG investors are actively seeking water deals but companies lack professional fundraising materials.

Risks & Mitigation

marketmedium severity

Traditional executives may be slow to adopt AI tools

Mitigation

Offer Portuguese support, in-person demos in São Paulo, and start with simple simulator before pushing AI

legalmedium severity

Changes in sanitation regulation

Mitigation

Build modular rules engine that can be updated quickly. Partner with regulatory consultant for quarterly reviews

executionhigh severity

Data privacy (LGPD) concerns

Mitigation

Use Supabase Row Level Security and undergo LGPD audit before launch

Validation Roadmap

pre-build18 days

Conduct 12 customer interviews with target executives

Success: At least 8 confirm they would pay $25/mo for the simulator

mvp45 days

Private beta with 8 companies

Success: 4 convert to paid after 30 days

launch60 days

Launch on LinkedIn and ABES channels

Success: Reach 250 signups and $1,200 MRR in first 60 days

Pivot Options

  • Expand to energy infrastructure companies
  • White-label tool for consulting firms that serve sanitation sector
  • Become full-service capital advisory with success fees

Quick Stats

Build Time
295h
Target MRR (6 mo)
$4,800
Market Size
$42.0M
Features
9
Database Tables
4
API Endpoints
4