BizSwitch (bizswitch.com)

Accept payments on any network at the lowest possible fee

Score: 7.5/10UGHard BuildReady to Spawn
Brand Colors

The Opportunity

Problem

Rising mobile money transaction fees and strict biometric/SIM registration rules are forcing Ugandan users to abandon secondary wallets, resulting in 22 million accounts going inactive.

Solution

BizSwitch gives small Ugandan businesses a single dashboard to manage multiple mobile money merchant accounts. It dynamically generates the cheapest payment request for each customer based on real-time fees and tells the business which number or QR to share. Automated micro-transfers keep all accounts active so businesses never lose a wallet to biometric inactivity rules.

Target Audience

Ugandan consumers and small businesses previously maintaining 2+ mobile money wallets across networks for cost optimization and convenience

Differentiator

Merchant-focused dynamic payment routing with built-in tax-ready reports and inventory-linked transactions — built exclusively for Ugandan SMEs.

Brand Voice

professional and supportive

Features

Dynamic Payment Router

must-have70h

Generates customer-specific payment requests using cheapest available merchant wallet

Multi-Merchant Dashboard

must-have45h

Unified view of all business wallets with real-time balances

Auto Activity Keeper

must-have40h

Schedules tiny transfers between business wallets to maintain activity

Tax Report Generator

must-have35h

Monthly URA-ready transaction summaries

Smart QR & Link Generator

must-have50h

Creates network-specific QR codes and payment links

Customer Directory

must-have30h

Stores preferred network per customer to optimize future requests

Inventory Link

nice-to-have45h

Connects sales to simple stock tracking

Team Permissions

nice-to-have35h

Multiple staff logins with role-based access

Daily Cash Flow PDF

nice-to-have25h

Automated end-of-day reports via WhatsApp

Total Build Time: 375 hours

Database Schema

businesses

ColumnTypeNullable
iduuidNo
business_nametextNo
owner_phonetextNo
tax_idtextYes
created_attimestampNo

merchant_wallets

ColumnTypeNullable
iduuidNo
business_iduuidNo
providertextNo
merchant_numbertextNo
balance_ugxintYes
last_activetimestampYes

Relationships:

  • business_id references businesses(id)

sales

ColumnTypeNullable
iduuidNo
business_iduuidNo
wallet_iduuidNo
amount_ugxintNo
fee_ugxintNo
customer_phonetextYes
created_attimestampNo

Relationships:

  • business_id references businesses(id)
  • wallet_id references merchant_wallets(id)

API Endpoints

POST
/api/generate-payment

Creates optimized payment request for a sale

🔒 Auth Required
POST
/api/webhook/sms

Ingestion of payment confirmation SMS

🔒 Auth Required
GET
/api/tax-report

Generates monthly tax report

🔒 Auth Required

Tech Stack

Frontend
React Native with Expo
Backend
FastAPI (Python)
Database
PostgreSQL on RDS
Auth
Clerk
Payments
Flutterwave
Hosting
Render
Additional Tools
Africa's Talking for WhatsApp business APICelery for background activity jobs

Build Timeline

Week 1: Auth and business setup

45h
  • React Native + FastAPI skeleton
  • Multi-wallet onboarding flow

Week 2: Payment routing engine

55h
  • Dynamic router algorithm
  • QR generator

Week 3: SMS webhook and auto-logging

50h
  • Webhook system
  • Auto activity scheduler

Week 4: Dashboard and reports

48h
  • Analytics dashboard
  • Tax report generator

Week 5: Inventory and team features

42h
  • Basic inventory module
  • Role-based access

Week 6: Testing with real businesses

38h
  • Beta with 15 Kampala shops
  • Refinements

Week 7: Launch preparation

30h
  • Landing page
  • App store listing
  • Marketing assets

Week 8: Final QA and launch

25h
  • Full test suite
  • Public launch
Total Timeline: 8 weeks • 520 hours

Pricing Tiers

Starter

$0/mo

30 transactions/month

  • 1 merchant wallet
  • Basic routing
  • Manual logging

Pro

$28/mo

None

  • Unlimited wallets
  • Smart routing
  • Auto activity
  • Tax reports
  • WhatsApp daily summary

Growth

$79/mo

Up to 8 staff

  • Everything in Pro
  • Team accounts
  • Inventory sync
  • Priority SMS support
  • API access

Revenue Projections

MonthUsersConversionMRRARR
Month 118018%$907$10,884
Month 61,65023%$10,626$127,512

Unit Economics

$14
CAC
$720
LTV
3.8%
Churn
79%
Margin
LTV:CAC Ratio: 51.4xExcellent!

Landing Page Copy

Accept Mobile Money From Any Network at Lowest Cost

Stop losing 5-8% on every sale. BizSwitch automatically chooses the cheapest merchant wallet for every customer payment while keeping all your accounts active.

Feature Highlights

Dynamic cheapest-network routing
Automatic wallet maintenance
URA-ready tax reports
Average 31% reduction in merchant fees

Social Proof (Placeholders)

"'My fee expense dropped from 180k to 52k UGX per week' — Mama Sarah's Shop, Kabalagala"
"'Finally I can use all three networks without them going dormant' — David, spare parts dealer"

First Three Customers

Visit 30 small shops in Kabalagala and Owino Market offering 90 days free Pro in exchange for weekly feedback sessions. Partner with 2 popular Ugandan SME WhatsApp groups (over 5k members each) to run a giveaway of free annual subscriptions. Speak at the monthly Uganda Chamber of Commerce SME webinar to showcase live results.

Launch Channels

Google Play & App StoreFacebook Ads to 'Uganda business owners'Product HuntUganda SME WhatsApp groupsPartnership with market vendor associations

SEO Keywords

lowest fee mobile money merchant ugandamulti network payment acceptancereduce merchant fees momobusiness mobile money dashboard ugandaura tax report mobile money

Competitive Analysis

transaction fees
Strength

Wide merchant network

Weakness

Adds extra layer of fees instead of optimizing existing wallets

Our Advantage

Uses your own merchant numbers with zero added commission

Yo! Uganda

yo.co.ug
percentage per transaction
Strength

Established brand

Weakness

No wallet health or auto-maintenance features

Our Advantage

Focus on keeping all accounts active and minimizing fees

🏰 Moat Strategy

Business transaction data aggregated across thousands of SMEs creates unbeatable routing intelligence. Strong brand trust in the vendor community becomes a moat.

⏰ Why Now?

New biometric rules caused many businesses to lose secondary merchant lines. Rising fees are squeezing already thin margins — businesses are desperate for optimization tools right now.

Risks & Mitigation

legalhigh severity

Potential need for payment service provider license

Mitigation

Strictly advisory and informational only; never take custody of funds. Legal review before launch.

executionmedium severity

Slow merchant adoption in non-urban areas

Mitigation

Start with Kampala vendors and expand via referrals with strong incentives.

Validation Roadmap

pre-build18 days

Shadow 25 small businesses for one week to map current fee pain

Success: Confirmed minimum 22% fee leakage across sample

mvp60 days

Pilot with 25 Kampala vendors for 6 weeks

Success: Average 28% fee reduction and 80% renewal intent

Pivot Options

  • Expand into full POS hardware bundle
  • Offer working capital based on transaction history
  • White-label for telco merchant services

Quick Stats

Build Time
520h
Target MRR (6 mo)
$11,000
Market Size
$32.0M
Features
9
Database Tables
3
API Endpoints
3