RealtyFlow

Automate workflows across proptech tools for distributed RE portfolios.

Score: 8.2/10Saudi ArabiaMedium BuildReady to Spawn
Brand Colors

The Opportunity

Problem

Remote real estate teams waste time and risk errors from fragmented proptech tools with poor data syncing across platforms.

Solution

RealtyFlow connects proptech apps via no-code triggers and actions, automating tasks like listing updates or lease renewals across tools. Remote teams set rules once and run error-free automations. It reduces manual coordination, ensuring data consistency without constant oversight.

Target Audience

Remote teams managing distributed real estate portfolios

Differentiator

Pre-built RE-specific workflow templates with visual builder, syncing 15+ platforms out-of-box.

Brand Voice

friendly

Features

Workflow Builder

must-have25h

Drag-drop interface to create if-this-then-that automations.

Trigger Subscriptions

must-have18h

Listen to events from MLS, CRM via webhooks.

Action Executions

must-have20h

Push data/actions to connected tools automatically.

Template Library

must-have12h

50+ ready RE workflows (e.g., new listing → CRM update).

Run History & Logs

must-have10h

Audit trail of all workflow runs with debug info.

Scheduled Runs

nice-to-have10h

Cron-based automations for daily reports.

Slack/Email Integration

nice-to-have8h

Notify on workflow successes/failures.

Advanced Conditions

future15h

JS-based filters for complex logic.

Total Build Time: 118 hours

Database Schema

users

ColumnTypeNullable
iduuidNo
emailtextNo
team_iduuidNo

Relationships:

  • Foreign key to teams.id

teams

ColumnTypeNullable
iduuidNo
nametextNo
plantextNo

Relationships:

  • One-to-many with users, workflows

workflows

ColumnTypeNullable
iduuidNo
team_iduuidNo
nametextNo
configjsonbNo
activeboolNo

Relationships:

  • Foreign key to teams.id

workflow_runs

ColumnTypeNullable
iduuidNo
workflow_iduuidNo
statustextNo
datajsonbYes
ran_attimestampNo

Relationships:

  • Foreign key to workflows.id

API Endpoints

POST
/api/workflows

Create new workflow

🔒 Auth Required
POST
/api/workflows/:id/run

Test/execute workflow

🔒 Auth Required
GET
/api/runs

List workflow run history

🔒 Auth Required
POST
/api/webhook/:key

Receive external triggers

Tech Stack

Frontend
Next.js 14 + Tailwind + Shadcn/ui
Backend
Next.js API routes + Supabase Edge Functions
Database
Supabase Postgres
Auth
Supabase Auth
Payments
Stripe
Hosting
Vercel
Additional Tools
Resend (emails)Plausible (analytics)

Build Timeline

Week 1: Auth and builder UI

25h
  • Signup
  • Visual workflow editor skeleton

Week 2: Core triggers/actions

30h
  • Webhook endpoint
  • 3 basic actions (e.g., update CRM)

Week 3: Templates and runs

25h
  • Template import
  • Run logging/UI

Week 4: Testing and teams

20h
  • Team collab
  • Error handling

Week 5: Payments + polish

20h
  • Stripe
  • Responsive design

Week 6: More integrations

15h
  • 5+ proptech connectors
  • Launch prep
Total Timeline: 6 weeks • 148 hours

Pricing Tiers

Free

$0/mo

100 runs/month

  • 5 workflows
  • Basic triggers

Pro

$35/mo

10k runs/month

  • Unlimited workflows
  • All templates
  • Team sharing

Enterprise

$99/mo

None

  • All Pro + Custom webhooks
  • Unlimited runs

Revenue Projections

MonthUsersConversionMRRARR
Month 11202%$84$1,008
Month 69004%$1,260$15,120

Unit Economics

$35
CAC
$420
LTV
6%
Churn
90%
Margin
LTV:CAC Ratio: 12.0xExcellent!

Landing Page Copy

Automate Your RE Workflows Effortlessly

Build custom automations between proptech tools – no code needed for remote teams.

Feature Highlights

Visual builder
RE templates
Run history
Team automations
Error-proof syncing

Social Proof (Placeholders)

"'Automated our listings sync!' - Mike, RE Agent"
"'Saved our team hours daily.' - Lisa, Ops Mgr"

First Three Customers

Share workflow templates in RE Facebook groups and offer beta access. Cold email 30 remote agencies via Hunter.io with 'free automation audit'. Partner with one CRM reseller for referrals.

Launch Channels

Product Huntr/automationr/realestateinvestingIndie HackersTwitter/X

SEO Keywords

real estate workflow automationproptech zapier alternativeMLS automation toolRE CRM workflowsdistributed portfolio automation

Competitive Analysis

Freemium $20+/mo
Strength

Many integrations

Weakness

Generic, steep learning for RE

Our Advantage

RE templates and visual RE-focused builder

Self-host free, cloud $20+
Strength

Open source

Weakness

No hosted RE specifics

Our Advantage

SaaS ease + proptech presets

🏰 Moat Strategy

User-shared workflow templates creating community library network effects.

⏰ Why Now?

Proptech APIs opening up (e.g., IDX standards) + remote work boom demanding automation.

Risks & Mitigation

technicalmedium severity

Webhook reliability from providers

Mitigation

Fallback polling + retries

marketmedium severity

Users stick to manual processes

Mitigation

Viral templates + ROI calculator

executionhigh severity

Complex builder bugs

Mitigation

Start with templates only

Validation Roadmap

pre-build5 days

Survey 15 teams on top automations needed

Success: 10+ unique workflows identified

mvp21 days

3 templates; onboard 5 betas

Success: 80% retention week 1

launch14 days

PH launch; monitor runs

Success: 500 runs total week 1

Pivot Options

  • Pure template marketplace
  • Single-tool deep automations
  • Integrate with co-working RE tools

Quick Stats

Build Time
148h
Target MRR (6 mo)
$1,800
Market Size
$600.0M
Features
8
Database Tables
4
API Endpoints
4