PropBlitz

AI-powered outreach that warms real estate giants in weeks, not months

Score: 7.7/10United Arab EmiratesMedium BuildReady to Spawn
Brand Colors

The Opportunity

Problem

Bootstrapped proptech founders endure sales cycles exceeding 12 months when selling enterprise solutions to real estate giants, devastating their cash flow.

Solution

PropBlitz automates personalized email sequences tailored to proptech founders targeting REITs and property managers. It scrapes and enriches leads from public sources, crafts proptech-specific pitches, and tracks engagement to prioritize hot prospects. This slashes sales cycles by nurturing leads autonomously while founders focus on demos.

Target Audience

Bootstrapped founders of enterprise proptech teams selling to real estate giants

Differentiator

Proptech-exclusive lead data and messaging templates tuned for real estate enterprise pain points like portfolio optimization and tenant retention.

Brand Voice

professional

Features

Lead Finder

must-have12h

Search and import real estate giants by criteria like AUM, portfolio size, or location

AI Email Sequencer

must-have20h

Generate and send personalized 5-step nurture sequences with proptech hooks

Engagement Tracker

must-have15h

Real-time dashboard showing opens, replies, and next-best actions

A/B Testing

must-have10h

Test subject lines and CTAs automatically

Integration with Calendly

must-have8h

Auto-book meetings from replies

Lead Enrichment

nice-to-have12h

Pull recent news and portfolio changes for hyper-personalization

Analytics Reports

nice-to-have10h

Weekly summaries of pipeline velocity improvements

SMS Follow-up

nice-to-have8h

Optional text reminders for high-engagement leads

Total Build Time: 95 hours

Database Schema

users

ColumnTypeNullable
iduuidNo
emailtextNo
smtp_configtextYes
created_attimestampNo

campaigns

ColumnTypeNullable
iduuidNo
user_iduuidNo
nametextNo
statustextNo
created_attimestampNo

Relationships:

  • user_id references users(id)

leads

ColumnTypeNullable
iduuidNo
campaign_iduuidNo
emailtextNo
companytextNo
engagement_scoreintYes
last_interactiontimestampYes

Relationships:

  • campaign_id references campaigns(id)

API Endpoints

POST
/api/leads/search

Search and import leads based on criteria

🔒 Auth Required
POST
/api/campaigns

Create new campaign with AI sequence

🔒 Auth Required
GET
/api/campaigns/:id

Get campaign details and stats

🔒 Auth Required
POST
/api/emails/send

Send batch emails

🔒 Auth Required

Tech Stack

Frontend
Next.js 14 + Tailwind + Shadcn/ui
Backend
Next.js API routes + Supabase Edge Functions
Database
Supabase Postgres
Auth
Supabase Auth
Payments
Stripe
Hosting
Vercel
Additional Tools
Resend for emailsOpenAI API

Build Timeline

Week 1: Core auth and dashboard

25h
  • User signup/login
  • Basic dashboard UI
  • DB setup

Week 2: Lead search and import

30h
  • Lead finder feature
  • Enrichment logic

Week 3: Campaign creation and AI emails

35h
  • AI sequencer
  • Email preview

Week 4: Sending, tracking, payments

30h
  • Email sending
  • Engagement tracking
  • Stripe integration

Week 5: Polish and nice-to-haves

20h
  • A/B testing
  • Reports
  • Testing
Total Timeline: 5 weeks • 140 hours

Pricing Tiers

Free

$0/mo

No A/B, 1 campaign

  • 50 leads/mo
  • Basic sequences
  • Email tracking

Pro

$25/mo

3 active campaigns

  • 500 leads/mo
  • Full AI
  • A/B testing
  • Calendly

Enterprise

$99/mo

None

  • Unlimited leads
  • SMS
  • Priority support
  • Custom integrations

Revenue Projections

MonthUsersConversionMRRARR
Month 11003%$225$2,700
Month 65008%$2,500$30,000

Unit Economics

$40
CAC
$600
LTV
5%
Churn
85%
Margin
LTV:CAC Ratio: 15.0xExcellent!

Landing Page Copy

End 12-Month Proptech Sales Cycles Forever

PropBlitz warms enterprise real estate leads with AI outreach built for bootstrapped founders.

Feature Highlights

Instant lead discovery
Proptech-tuned AI emails
Real-time engagement
Book more demos faster

Social Proof (Placeholders)

"'Cut my cycle from 14 to 4 months' - Alex, Proptech Founder"
"'Game-changer for cash flow' - Sarah, Indie Proptech"

First Three Customers

Post in Indie Hackers proptech thread sharing pain point, DM 10 bootstrapped founders from Twitter searches for 'proptech bootstrap', offer free beta access for feedback. Follow up with personalized demo using their own leads.

Launch Channels

Product Huntr/proptechr/SaaSTwitter #proptechIndie Hackers

SEO Keywords

proptech sales outreachreal estate enterprise leadsshorten proptech sales cycleproptech lead generationREIT sales automation

Competitive Analysis

Apollo.io

apollo.io
$49+/mo
Strength

Large lead database

Weakness

Generic, no proptech focus

Our Advantage

Tailored for proptech with real estate intel

$59+/mo
Strength

Email personalization

Weakness

No lead sourcing or industry templates

Our Advantage

End-to-end with proptech sequences

🏰 Moat Strategy

Proprietary proptech lead dataset and messaging IP trained on successful deals

⏰ Why Now?

Proptech funding crunch forces bootstrappers to close deals faster amid rising interest rates hurting real estate

Risks & Mitigation

technicalmedium severity

Email deliverability issues

Mitigation

Use Resend + warm-up sequences

marketlow severity

Low adoption by conservative founders

Mitigation

Free tier + case studies

executionmedium severity

AI message quality

Mitigation

Human-curated templates + feedback loop

Validation Roadmap

pre-build7 days

Interview 10 proptech founders on sales pains

Success: 7/10 confirm interest in outreach tool

mvp14 days

Build core lead finder + manual emails

Success: 3 paying beta users

launch3 days

PH launch

Success: 100 signups, 5% conv

Pivot Options

  • General SaaS outreach tool
  • Proptech job board
  • CRM plugin

Quick Stats

Build Time
140h
Target MRR (6 mo)
$5,000
Market Size
$25.0M
Features
8
Database Tables
3
API Endpoints
4