PropSpark

Instantly find qualified real estate leads from public directories without spending on ads

Score: 7.5/10ArgentinaMedium BuildReady to Spawn
Brand Colors

The Opportunity

Problem

Proptech freelancers struggle to acquire real estate leads without a substantial marketing budget.

Solution

PropSpark scans public business directories and real estate listings to identify property owners and agents likely needing proptech services. It enriches leads with contact info and scores them by fit using AI. Freelancers get ready-to-use outreach templates to convert leads fast.

Target Audience

Proptech freelancers targeting real estate clients with limited marketing budgets

Differentiator

AI-powered lead scoring tailored specifically for proptech freelancers, focusing on pain signals like 'outdated website' or 'manual processes' from public data

Brand Voice

friendly

Features

Lead Search

must-have12h

Search by location, property type, and keywords to find real estate businesses

AI Lead Scoring

must-have20h

Scores leads 1-100 based on proptech fit using public data signals

Contact Enrichment

must-have8h

Pulls emails and phones from integrated APIs like Hunter.io

Outreach Templates

must-have10h

Generates personalized email/LinkedIn message templates

Lead Dashboard

must-have15h

Track leads, status, and follow-ups in a simple CRM view

Export CSV

nice-to-have4h

Download leads for external use

Email Integration

nice-to-have12h

Send emails directly via Resend

Analytics Reports

future10h

Weekly lead conversion insights

Total Build Time: 91 hours

Database Schema

users

ColumnTypeNullable
iduuidNo
emailtextNo
servicestextNo
created_attimestampNo

leads

ColumnTypeNullable
iduuidNo
user_iduuidNo
nametextNo
emailtextYes
scoreintNo
statustextNo

Relationships:

  • user_id references users(id)

searches

ColumnTypeNullable
iduuidNo
user_iduuidNo
querytextNo
leads_countintNo
created_attimestampNo

Relationships:

  • user_id references users(id)

API Endpoints

POST
/api/leads/search

Search and score leads based on user query

🔒 Auth Required
POST
/api/leads/[id]/enrich

Enrich a lead with contact info

🔒 Auth Required
GET
/api/leads

Fetch user's leads dashboard

🔒 Auth Required
POST
/api/templates/generate

Generate outreach template for a lead

🔒 Auth Required

Tech Stack

Frontend
Next.js 14 + Tailwind + shadcn/ui
Backend
Next.js API routes
Database
Supabase Postgres
Auth
Supabase Auth
Payments
Stripe
Hosting
Vercel
Additional Tools
Resend (emails)Hunter.io API (enrichment)

Build Timeline

Week 1: Core auth and DB setup

20h
  • User signup/login
  • Basic dashboard
  • DB schema

Week 2: Lead search MVP

25h
  • Search endpoint
  • Lead list UI
  • Mock scoring

Week 3: Enrichment and templates

25h
  • Enrich integration
  • Template generator
  • User flows

Week 4: Polish and payments

20h
  • Stripe integration
  • Exports
  • Landing page

Week 5: Nice-to-haves

15h
  • Email send
  • Analytics basics
Total Timeline: 5 weeks • 140 hours

Pricing Tiers

Free

$0/mo

No enrichment

  • 10 leads/month
  • Basic scoring
  • Templates

Pro

$29/mo

100 emails/month

  • Unlimited leads
  • Enrichment
  • Email send
  • Dashboard

Agency

$99/mo

Unlimited

  • All Pro + Teams
  • API access
  • Priority support

Revenue Projections

MonthUsersConversionMRRARR
Month 11005%$145$1,740
Month 68008%$1,824$21,888

Unit Economics

$40
CAC
$348
LTV
5%
Churn
92%
Margin
LTV:CAC Ratio: 8.7xExcellent!

Landing Page Copy

Get Real Estate Leads Without Ads – Free Trial Today

PropSpark finds and qualifies proptech clients from public data, saving you marketing costs.

Feature Highlights

AI-scored leads in minutes
Ready outreach templates
Local business targeting
Simple dashboard CRM

Social Proof (Placeholders)

"'Found 5 clients in week 1!' - Alex, Proptech Dev"
"'Game-changer for solo freelancers' - Sarah, Freelancer"

First Three Customers

Post in r/proptech, r/freelance, and Proptech Twitter communities offering free Pro access for feedback. DM 20 proptech freelancers from LinkedIn groups. Run $50 Twitter ad targeting 'proptech freelancer'.

Launch Channels

Product HuntIndie Hackersr/proptechr/SaaSTwitter #buildinpublic

SEO Keywords

proptech leadsreal estate freelancer leadscheap real estate leadsproptech client finderreal estate leads no budget

Competitive Analysis

LeadFuze

leadfuze.com
$132+/mo
Strength

Large B2B database

Weakness

Generic, expensive, no proptech focus

Our Advantage

Niche proptech scoring at 1/5th price

$99+/mo
Strength

Verified contacts

Weakness

No AI scoring or templates

Our Advantage

End-to-end lead-to-outreach flow

🏰 Moat Strategy

Proprietary AI scoring model trained on proptech success data, improving with user feedback

⏰ Why Now?

Proptech market exploding post-2023 with remote work shifting real estate needs, freelancers underserved by big lead gen tools

Risks & Mitigation

technicalmedium severity

API rate limits on enrichment

Mitigation

Fallback to multiple providers and caching

markethigh severity

Low adoption by freelancers

Mitigation

Free tier + targeted outreach

legallow severity

Data privacy compliance

Mitigation

GDPR-compliant, public data only

Validation Roadmap

pre-build7 days

Interview 10 proptech freelancers

Success: 80% confirm pain and WOY

mvp14 days

Build search + mock leads

Success: 5 signups, 3 paid

launch7 days

PH launch

Success: 200 visitors, 20 signups

growth30 days

SEO content + affiliates

Success: 50 MRR

Pivot Options

  • General freelancer lead gen
  • Agent-to-freelancer marketplace
  • Proptech job board aggregator

Quick Stats

Build Time
140h
Target MRR (6 mo)
$2,000
Market Size
$50.0M
Features
8
Database Tables
3
API Endpoints
4