Launch paid pilots with real estate firms in weeks, not years.
Bootstrapped proptech teams face 12-18 month enterprise sales cycles to big real estate firms, which kill their cash flow.
PilotProp matches bootstrapped proptech teams with mid-tier RE firms for quick 30-day paid pilots ($1k-5k), using structured templates for scopes, pricing, and success metrics. Handles contracts, payments, and feedback loops to validate enterprise fit fast. Generates immediate revenue while de-risking big deals with proof-of-value data.
Bootstrapped proptech teams selling software to large enterprise real estate firms
Curated marketplace of RE firms seeking proptech pilots, with legal templates tuned for the industry.
friendly
Browse/match with RE firms posting needs.
AI generates scoped proposals with pricing.
eSign simple MSA templates.
Holds/milestones payments via Stripe.
Weekly check-ins and metrics dashboard.
Pre-defined KPIs for proptech-RE pilots.
AI suggests best firm matches.
Auto-request post-pilot reviews.
Easy extensions.
Pilot data to full contract.
| Column | Type | Nullable |
|---|---|---|
| id | uuid | No |
| text | No | |
| type | text | No |
| created_at | timestamp | No |
| Column | Type | Nullable |
|---|---|---|
| id | uuid | No |
| proptech_id | uuid | No |
| firm_id | uuid | No |
| status | text | No |
| price | int | No |
| start_date | timestamp | Yes |
Relationships:
| Column | Type | Nullable |
|---|---|---|
| id | uuid | No |
| pilot_id | uuid | No |
| scope | text | No |
| accepted | bool | No |
Relationships:
/api/pilotsList available pilots
/api/proposals/createGenerate proposal
/api/pilots/:id/acceptAccept & sign
/api/payments/escrowHandle pilot payments
/api/feedbackLog pilot feedback
/api/matchesAI match suggestions
/api/users/profileUpdate profile
No payments
10% platform fee
| Month | Users | Conversion | MRR | ARR |
|---|---|---|---|---|
| Month 1 | 60 | 3% | $24 | $288 |
| Month 6 | 500 | 7% | $700 | $8,400 |
Match, propose, get paid for 30-day RE pilots – revenue while sales cycles run.
Seed with 20 mid-tier RE firms via LinkedIn outreach offering free postings. Invite proptechs from Product Hunt past launches. Run $100 Twitter ads to proptech keywords.
Freelancers
No structured pilots
Proptech-RE focus + templates
B2B services
Slow, expensive leads
Quick pilots at fixed low fee
Two-sided network: More pilots attract firms, data improves matching.
RE firms testing proptech pre-full commit amid economic caution 2024.
Few firms initially
Seed with 50 fake/real postings
Contract disputes
Standard templates + escrow
Matching accuracy
Manual curation first
Platform fee resistance
Tiered to 0%
Success: 5 LOIs each
Success: 1 paid pilot
Success: 30 proptech + 20 firms
Success: $5k pilot GMV
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